Thoughts and view expressed in this blog are my own. This is a personal weblog of my pest control marketing via SEM/SEO and Social Media. Please feel free to add or comment. Thanks.
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Unknown FeedI updated my Google+ App on my iPhone and found this..
I have never know google to not use information they collect to better their search results. I foresee Google+ checkins becoming a major part of Google’s Local Search algorithm. The Google+ Check In will add the user data that google is craving to make search results relevant to users. Google places has come a long way. At one time Google scrapped the internet trying to create it’s local directory. They abused Yelp trying to add in reviews. They indexed foursquare to make sure the results were relevant. Now they have their own system to do all this themselves. From reviews to location data, Google+ answers the local directory call.
Can Google+ capture the foodies? As for the foodies, I am not sure, but I do believe Google has the means and drive to eventually beat down Yelp and Foursquare. While Yelp will have a long life and will still hold on to much of it’s elite foodie following, the annoyance and frustration from both businesses and the non-elite users will erode Yelp’s base. But what do I know.. I am just a pest control guy.
I am not going to lie, it’s pretty freaking ingenious. Especially if Starbucks is paying on a per click base. I’m guessing that this little ad is worth it’s weight for both facebook and Starbucks. If only pest control were as cool as coffee. Unless… maybe… do you think customers would buy pest control for their friends??? Uh… Nevermind. Snap out of it. Wake up and smell the coffee!
Apparently at one point they had birthday targeting. Then it seems they relinquished it. Perhaps now it has a 2nd life in this new ad layout. Facebook birthday ads are back. Perhaps this time to stay since they may actually be targeting the birthday present buyers rather than the birthday present receivers??
3 of 5 Trending Topics on Google Plus Have Hashtags.Pretty funny considering hashtags are a twitter thing. Perhaps google+ should just copy that as well, oh wait they already did about 4 months ago. Now just wondering when they will add a Red Google+ Bird.
Just goes to show that the Google+ crowd is the same twitter crowd. Are they just copying and pasting their tweets? I wonder who would get dinged for duplicate content in this scenario.
English: Google plus one (Photo credit: Wikipedia)
Samples of facebook ads and the change that the new facebook timeline layout has on the facebook ad space.
Old Facebook Profile
New Facebook Layout
110 x 80
Image size in facebook ads are 110 x 80.
Full post on Dream Systems Media : http://www.dreamsystemsmedia.com/blog/index.php/facebooks-new-layout-changes-ad-space/
Just a couple of fun highlights from my trip to Raleigh, NC for the internet summit.
Flying out of Phoenix Sky Harbor, I spoke with a man that told me he had just run 100 miles. I thought he was being sarcastic. Nope. He was in a 100 mile race. He says that they call them UltraMarathons. He told me that he fly in just for the race and was leaving. He’s not a professional, and says that there are very few professionals in Ultramarathons. His run was 6 loops. You drop a bag with food and minimum supplies about the half way point. And he finished his 100 mile run in just over 26 hours. The winner finished in about 17.5 hours.
From Baltimore to Raleigh I sat next to a couple that were retired and living in Florida. They were upwards of 70 years old and had been retired for less than a year. I asked if they stayed in touch with their family in New York via Facebook. Nope. They have NEVER been on the internet. NEVER. They have never owned a home computer. What about text messaging? Nope. She told me that she just got,… “what is it called, you know a phone that you take out of your home.” … I took a guess, “A cell phone?”. She had her first cell phone in her hand about 5 months ago. Still no text messaging, but they got one just for safety reasons.
North Carolina has it’s own unique BBQ. They claim it to the “REAL BBQ”. Interestingly they even have two different types, an East and West NC BBQ. It’s vinegar based. The West BBQ adds a little molasses to the vinegar. Definitely different, and I kinda liked how the vinegar brought out the flavor of the meat a little more. Not bad at all. Sadly I couldn’t think of a single cuisine unique to Arizona, cactus fries maybe???
Need Raleigh Pest Control? Try Bulwark Exterminating.
Bulwark Exterminatinghttp://www.bulwarkpestcontrol.com/community/scariest-spider-vote.htm
We all know that spiders are scary even when it’s not Halloween. So what do the 5 Scariest Spiders dress up like for Halloween to give you a real freight? Well we took a peek at this year’s festive costumes of the Black Widow Spider, the Brown Recluse Spider, the Tarantula, the Camel Spider, and the Desert Hairy Scorpion. But who wore it best? Which spider/arachnid is taking home the scariest spider prize? Who needs spider control?
Check it out and vote below:
Black Widow cast herself as Lidsay Lohan (a repeat offender… referring to last year’s Halloween Treat) Sorry Scarlet Johansson but you won’t be playing the Black Widow tonight, but the shy Brown Recluse Spider may have found your cell phone. Sir Herman Cain gets props on his Godfather’s Pizza from the Tarantula. The military boys had enough influence on the Camel Spider that Ron Paul gets the Camel Spider vote. And well, the Desert Hairy Scorpion is feared enough so digging out a scary costume meant going for the gold in fear force names, Chuck Norris.
Two Options and 2 chances:
1- Login to Facebook and Vote on our Facebook Poll: http://facebook.com/bulwarkpestcontrol
2- Tweet your vote with a link to this post: “I vote _______ as the scariest spider: http://blwrk.us/ScarySpiders”
The Poll Closes on Halloween at Midnight. So vote by Oct. 31st.
It all started with a little success from a place called Groupon.
Groupon raked in huge coupon marketing success. Google wanted to buy, Groupon said “No”. Google Offers was born. Living Social (the firstborn), Kudzu Deals, Facebook Deals, Phoenix New Times…. The list of companies trying to compete in this seemingly new and fantastic coupon space is growing… and growing… and YES AMAZON jumped on board. Here is my first email from Amazon Local, received today.
And they just assume that you want to be in on their local coupon deal email list… But you can simply unsubscribe with the link at the bottom of their email. (Doing that now)
That was pretty easy. First and Last Email from Amazon Local.
Haven’t you ever heard of Coupon Dependency?
This marketing tactic is very inciting for small businesses. It seems like a win because if you can still have a break even at 50% off then it’s worth it. Heck, if you can make a small profit as a restaurant by offering a $10 deal to get them in the door and spend more then it sounds even better. At the very least, they know that this marketing tactic is actually reaching an audience. But if you are having to double the price of your Phoenix Iron Gate to drop it down to get 75% off, then you risk loosing trust. And trust is the most valuable piece of any business.
Most marketing tactics for local businesses carry so much unknown, that small businesses can’t find that trust to take take the risk. This coupon deal produces real people. And nothing draws a crowd like a crowd. The down side… What crowd are you drawing? Are you drawing in the penny pincher, non tipper? Is that your ideal customer? Before you charge off down a road of coupon mania, you might stop and look at where that road leads. Coupons are not a complete marketing strategy.
Do you want twitter followers? Well this a little on why I follow or unfollow people on twitter. Not claiming any secrets on how to gain followers. But perhaps a little honesty from a pest control guy could help one figure out this twitter thing.
I follow people that are willing to converse with me. If you follow me and have a conversation with me on twitter then I’ll usually follow you. If you follow me and respond to a DM of mine, then I’ll follow you. I have a lot of conversations in private. There is a lot that is said behind closed doors. I find those conversations very valuable. There are a lot of people that I check in on, but don’t follow. I use lists.
Unfollow:I unfollow people that self promote too much. I unfollow people that publish just links. Sorry, but if you if I do follow you and you unfollow me, then I take that as a sign that you don’t want to openly converse anymore and I’ll unfollow you. And yes, I trim down my list on occasion, so if you’re not following me, or not conversing with me then you’re probably not making the cut. Sorry Bob.
Facebook has been a bit more private use for me so I only allow people I’ve meet in real life into my facebook circle. But don’t worry, you’re not missing much if you aren’t there. I don’t facebook much.
I’d also like to thank Kenneth Gonzalez for his engaging conversation that help spur some of this post. Find his blog at, http://blog.engagedconsulting.com/ … Now back to that problem of me following 666 people. Sorry but need to change that. If you still say, “I don’t get twitter.” then you should read some of the following articles. Or just start posting comments and questions below. …Its called engagement.
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