.XXX General Registration Opens Today.
The TLD (top level domain) .XXX was created this year in hopes to give adult websites their own location online. While the idea of separating out adult material from the rest of web has it’s appeal, it seems that those buying domains don’t agree. Adult content websites argue that the annual price of $99.99 is unfair. Many in the adult industry don’t want the new TLD. Many businesses don’t want to be forced into buying yet another domain to prevent the abuse of their trademark. At $99.99/year, the price for little online reputation management is pretty steep. And the price of letting someone destroy your name?
Let’s Be Adults About This
Yes, that is really their tag line, hard to keep an adult face when you incite a chuckle with a tagline like that. But they apparently mean business. They only want those that use .XXX domains to offer adult entertainment. So as much as I’d enjoy the spoofs on “Live Naked Bugs”, I don’t think that would fall into the proper use for BUGS.XXX. And as funny as it might be, the domain itself isn’t likely to show up in a “safe search” and simply because of the .xxx TLD will be blocked from Net Nannies.
So despite their tag line, being adult about it seems far from the majority of real life business scenarios. Most companies buy to prevent the abuse that comes from less than adult like activity. Stealing a brand’s good name is anything but adult-like conduct.
And that is your Pest Report. Buy now or forever hold your piece. (<— not a typo)