Archive for the ‘pest control’ Category

http://www.bulwarkpestcontrol.com/community/las-vegas-exterminator-earns-4th-award.htm

So every now and again I have to brag a little about the amazing Bulwark Exterminating team in Las Vegas, but this time it isn’t just me. Angie’s list recognizes less than 5% of their business each year with their Super Service Award. Not only is getting on to Angie’s list via a members recommendation a big deal, but earning an Award for service is HUGE!

I can’t take any credit for this. Wayne Bryant in Las Vegas runs a fantastic operation. I am constantly amazed at how well he manages and motivates his team. And he’s not a behind the desk manager. He gets out in the field as well. In fact, here is an interview of one of the customers he personally serviced to ensure her a scorpion free Las Vegas home.

Bulwark Exterminating, 3932 Octagon Road, North Las Vegas, NV 89030
Bulwark Exterminating, 2129 Industrial Rd #203, Las Vegas, Nevada, 89102
Bulwark Exterminating,, 2707 East Craig Road, North Las Vegas, NV 89030
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Mesa pest control branch also earned the Angie’s list Super Service Award. >> Mesa Exterminator Receives Angie’s List Super Service Award

It’s days like this that I love being a pest control guy…

Bulwark Exterminating, 19 W Hargett St, Raleigh, NC 27601 (919) 828-8825

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I had the pleasure of shooting this video last year while visiting Raleigh for Internet Marketing Summit. The video was not rehearsed, no prompts, just me asking a customer of Bulwark Exterminating about the service. She was more than willing to help us. I am grateful for good people like Cindy. Thanks for making me smile and reminding me why I love my job.

Why I love pest control

I know pest control isn’t sexy. I know people cringe at the mere thought of a roach running up their wall. And let’s face it, exterminators don’t get the best wrap in the movies either. So there can be this perception of “your an exterminator?” But really, providing service with a smile is gratifying. Helping people feel safe in their own homes. Helping relieve their fears. There is real job satisfaction in seeing people smile. Don’t get me wrong, being a bug guy has it’s nasty moments. But in the end, I think it’s worth it.

Hope you have a bug free weekend.

After several years of trials on the anti-venom made in Mexico, the FDA approves the anti-venom. Hopefully within a month or two all Arizona hospitals will have the antivenom on hand.

What can home owners do to prevent scorpions?

Regular service around the exterior of a home is the first and foremost step in scorpion control. Whether you hire a professional pest control service or do your own home maintenance, consistency is the key. Scorpions trouble neighborhoods. We will never be able to rid an entire neighborhood of scorpions. So keep the scorpions at bay with a regular treatment, do-it-yourself or call a professional.

After a regular treatment, additional precautions would be glue traps placed in corners. Glass jars placed around the base of beds and especially cribs. Scorpion seals also create an additional barrier. Treating moisture points in the yard is advised. And treating around pool equipment helps.

It is also advised for those that have allergic reactions to carry an Epinephrine Injection.

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Introducing my latest video. Let me know what you think.

Bulwark Exterminating has done a lot of work to become proficient in the art of scorpion control.

Scorpions are common in Las Vegas, Austin, Phoenix, and San Antonio. They can also be found in Houston and Atlanta, but are less frequent in these locations. Fortunately, Bulwark’s pest control services cover all of these areas.

If you are in need of Phoenix Scorpion Control then don’t hesitate to call.

You can find reviews of Bulwark’s services by clicking here: Phoenix Scorpion Control

You know I am often amazed how effective baits are in pest control.

Fire Ant

Red Imported Fire Ant

The Fire Ant Bait

I sit in awe as fire ants emerge from an ant mound that was just disturbed by a human hand, and upon finding what smells like food, they quickly gather it in and take it down to their colony. How do they so easily forget that the hand that destroyed their peaceful rest is the hand dropping this tainted bait? Yet their swarm of furry and haste to horrid food ultimately leads to the demise of the entire strong hold. Oh little fire ant, leave the bait be.

The Harvester Ant Bait

Harvester Ant

Harvester Ant

Harvester Ants are  a bit smarter. Any bait laid directly on their mound is not trusted. They simply sweep it aside. Therefore to bait a harvester ant one must be a little more patient and not so direct. Sprinkle the bait about 6 inches from the mound. Do not disturb the mound. Let them be. Be subtle in your attack. Then patiently wait for the ants to emerge and search for food in their normal way.

Morale of the Story?

Sun Tzu says “Know the opponent and know yourself; in a hundred battles you will never be in peril.”

As a pest control operator, if you don’t know the opponent then you are not going to know the best way to conquer. You must also be willing to know yourself. Which means knowing your limitations and being honest enough to stop and say, “I don’t know how to win this one.” Being brazen and forward moving as if you know everything may be the quickest way to prove you know nothing. Do that publicly and you will damage your reputation. It is better to be still and move when you know what your best move is. It is best with customers to acknowledge that you might need to do a little more research and work to make sure the problem is solved properly.

What are the chances that after leaving PubCon’s internet marketing conference in Austin TX that I would get a glimpse of Google’s 10 Foot banner ad in the Austin Airport?

Austin Airport on Google Places

AUS.Airport Presidential Blvd, Austin, TX 78719 (512) 530-2242 ‎

 

Let me spell that out for you….

GOOGLE PLACES IS BIG

10 Foot Big in the case of this ad. So if you haven’t caught on yet, take note… Local Search is changing the game.

Internet marketers are scrambling like a bunch of Austin TX fire ants after their mound has been kicked. Local results are showing up for searches like watches, shoes, and costumes. The example of costumes shared by BlueGlass is a little far from what I believe Google’s intent is. Google constantly refers to “Plumbers and dentists” as their local examples. These are truly local searches. Most people that search for a local service, like pest control, have an intent to buy locally.  Restaurants would be the largest category here. The divide happens when we consider what is local? People in a rush to eat lunch are willing to pick up the closest burger. People looking to meet clients for lunch are looking for a joint with the right atmosphere.

Chiropractic did a quick study of what influenced real people in their dinner buying habits for local search.

1- Recommendation. What are friends or reviewers saying.

2- Recognizing the Name. This would be more on branding. When you’ve reached the status of the Salt Lick or Rudy’s BBQ and people from Phoenix AZ know of you, you are doing it right.

3- Location. How close or how far. Sadly the Salt Lick lost out for the PubCon conference because it was too far. Better reviews but too far for our crowd of friends.

So when it comes to searching locally for a restaurant those factors weigh in pretty heavy and search engine’s are not yet calculating your friend’s recommendations and are more concerned about “Location” then they are “Recognition.”

BUT WHAT ABOUT LOCAL SERVICES THAT VISIT A CUSTOMER’S HOME?

Yes. I have a little beef to pick with this one. A local service that covers the entire metro is totally different then a restaurant with only so much local pull. As good as the Salt Lick is, the customer must be willing to go the distance. Services that travel to your home, however, don’t require any more effort from a consumer. So as a consumer, if I am looking for an Austin pest control company, the 5 miles away or 50 miles away argument never really hits the table.  As a consumer looking for a local Austin service, I am more concerned about “SERVICE”. So local results that cannot be sorted by 5 star reviews, or number of reviews, are a bit of a nuisance.

Either way, the 1 ton Elephant of Local Search is on the loose…. and don’t call your local pest control guy about crazy roaming elephants …or gorilla’s.

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…. and FYI – Austin Airport hasn’t claimed their Google Listing yet.

Related article worth the read: Google Places : Local SEO That Influences Global Search Marketing

Post sponsored in part by:

Bulwark Exterminating 209 East Ben White Boulevard, Austin, TX 78704 (512) 291-1200 ‎

Just a few photos from my day as a Volunteer Photographer for Wordcamp Phoenix.

Started the morning out with some organic bananas provided by Organic Themes.

This is the best smile I could pull of at 6:30 AM.

Yep… One cup per participant for the entire day.

Pat Tillman Foundation

Yes. I know that there is lens flare in this photo…

Don’t think that just because I am a pest control guy that I can’t purposefully add lens flare.

 

Pat Tillman Foundation

See that? Now tell me that I can’t add lens flare.

But even more impressive is how the Phoenix Word Camp man of the hour, Chuck Reynolds,

supported the Pat Tillman Foundation. May the memory of that hero live on.

@mrsconrey

Speaking of hero’s… This blogger is a Domestic Engineer. She’s a heroine in my book.

And this was the only WordCamp thus far to accomplish a “Zero Waste Event.” Go Phoenix!

But conserving energy doesn’t mean that you should leave home with your battery half charged.

Brilliant… LIVE ANGRY BIRDS. Theme song and all. Seriously… How can you compete with such a stellar line up?

Lucky winner of an Angry Bird.

Shout out to Corey Miller and the iThemes crew. Great speaker. And nice Custom WordPress Builder.

And the guy from Microsoft apologizing about IE8… Funny.

And this is the super ninja’s kicking off the Red Carpet after party… Plzzzz.

If you like that move…

well you probably don’t, so never mind.

Summary: Wordcamp Phoenix started pretty early for some of us… 5:30am if you had to drive from the outskirts of Phoenix AZ down to Chandler. Here is a brief photo recamp using photos provided by Thos003, me, your local pest control guy. From live Angry Birds to Microsoft apologizing about Internet Explorer 8… it was a fun filled day… And a fantastic night.

All in a Wordcamp days worth of work form you Phoenix pest control guy.

 

Pest Control Online Resources

Posted: January 5, 2011 by Thos003 in pest control

I would like to create a page for pest control resources. I must admit that my motives are to include some Bulwark Exterminating aggrandizement. However, I wish to find other like minded online pest control guys that see a value in having and sharing our internet community and resources. If you are interested then please post your comment and your resources below and I will begin creating the list.

Bulwark Pest Control is green and getting greener all the time.

Going digital means going green… “58,000 sheets of paper per month.”

http://www.prweb.com/releases/2010/11/prweb4814444.htm

Bulwark Exterminating
1228 E Broadway, Mesa, AZ 85204
(480) 969-7474 ‎

Facebook may have their holidays mixed up.  This week is Thanksgiving.  The “Tricks and the Treats” were last month’s gigs.

Trick #1

Drag this to your home button to see what’s happening with friends as soon as you open your browser.

HMMM….. I think you under estimate the sneakiness.

Why not say… “Drag this to your home button to make this your home page.” …????

I am sure there will be many users that may not know how to set there home pages that will appreciate this feature. On a marketing perspective, they are emphasizing the benefits of this action. Perhaps there is just a negative connotation with “Make this your homepage.” as it has been abused by so many before. But my vote… Trick.

Trick #2

Facebook search is showing Superpages.com and Yelp.com results.  When you click on them, the take you to respective profiles pages on both SuperPages.com and Yelp.com.  A couple of problems I see here.

1- Multiple Locations. Bulwark Exterminating has multiple locations.  How are they choosing which location page to send them to?

2- Inflated numbers. If I am paying superpages.com for advertising and they are tracking their success, then they are effectively inflating my numbers by taking clicks away that I would have gotten anyways.  If I am paying Yelp for 200 pageviews a month then they are squatting on traffic that was already directed towards Bulwark Exterminating.

3- Where is my option to redirect to my homepage? Seems a little unfair to offer this option to directories and not offer it directly to businesses.  If you are offering it to business owners then where is the sign me up button?