Posts Tagged ‘Companies’

Google 的貼牌冰箱(Google refrigerator)

Google refrigerator (Photo credit: Aray Chen)

You play too dirty… You play too clean… You play too much?

Moderation in all things is a great motto, but when you set out to build a boat you want it to float. Is there such a thing as building a boat too well? So google wants relevant content to win. They make measurements. People figure out these measurements. SEO’s adjust. The problem here with over optimization is that what Google has deemed okay in the past could now potentially be over optimized??? Is it really going to help to be “under optimized”?

So many business owners are just now coming to realize that ranking in the search engine’s isn’t a fluke. As these new business owners catch on and get a clue they will begin where so many have begun in the past, and now those tactics may hurt you?

I have long believed that Google would penalize any site with a perfect score. As the algorithm is secret, in order to score a perfect score the site owner would have to be cheating. There comes a point when people just need to stop focusing on what google is doing to tweak their algo. It’s a market of ups and downs. You invest one week in links to find their value gone the next. And then the value picks back up. You are playing a market. If you like the game play it. I believe your best bet is play by the rules that google sets and by the spirit of their law. They are pretty honest in what they tell you they want. Really the whole mess of things is pretty gray. Sadly, if Google judgement day hits, they are most likely going to quietly rule and behead you and the judge and jury remain behind hidden doors.

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Google+ has a new Favicon… in case you care about the details.

That’s it.  Kinda cool. I like the orange. I once heard that orange is a very strong color and that it is the most under used color for logos… of course that was about 8 years ago. And since that secret is now out there it’s probably been increasing in use thus decreasing in efficacy.

Google+ for Dummies

by Jesse Stay

And to add to that, the book “Google+ for Dummies” is already available! That is some serious speed publishing by Jesse Stay. I mean WOW. I thought it took 6 months to get a book ready to publish, but I guess when you are writing for dummies you can cut that time down a bit. Kidding. Jesse Stay has some great insight to social media, and I am sure that even the smarty pants out there could learn a tick to two reading his book.

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2011Q2 Google Earnings Slides

Google as a whole is moving so incredibly fast and so far up the revenue ladder that its intimidating. I am impressed by what google has accomplished and their record breaking growth. But as a business owner and customer, I am saddened by the lack of concern and attention I am given. I feel like an ant on Google’s boot along for a great ride, but if I draw google’s attention then I am going to get flicked off or worse, squashed and rolled into a ball. As much as I hate that google doesn’t seem to care about me as a local pest control business who buys from them, I really feel that riding on the bottom of their boot will still move me further faster.

Honestly, I hated seeing google get picked on in congressional hearings. It makes the hair on the back of my neck stand up when I see the government stepping in to play big bully brother. Letting government steal freedoms from my neighboring business means opening up the doors to my coffers as well. But google would do well to make themselves more endearing to those that buy from them. As one SEO put it, “Without and friends, no one is going to help pick them up


Need Phoenix Ant Control?

It’s really nice that Google will tell what you want to know.

Screenshot from within Google Boost today. Pretty funny. Just another small bug they are dealing with in the recent updates to local. Beyond the shock of pending ads and Google’s candid answer about Google Boost, local search is taking another leap forward. … I wish I could take credit for the recent jump, but alas I cannot. I can only take satisfaction in it.

And to quote an amazing programer:

“Its amazing that you can go online and search for an answer on anything, but its even more amazing that there are so many people that are still as dumb rocks out there.” -Yes Dude