You play too dirty… You play too clean… You play too much?
Moderation in all things is a great motto, but when you set out to build a boat you want it to float. Is there such a thing as building a boat too well? So google wants relevant content to win. They make measurements. People figure out these measurements. SEO’s adjust. The problem here with over optimization is that what Google has deemed okay in the past could now potentially be over optimized??? Is it really going to help to be “under optimized”?
So many business owners are just now coming to realize that ranking in the search engine’s isn’t a fluke. As these new business owners catch on and get a clue they will begin where so many have begun in the past, and now those tactics may hurt you?
I have long believed that Google would penalize any site with a perfect score. As the algorithm is secret, in order to score a perfect score the site owner would have to be cheating. There comes a point when people just need to stop focusing on what google is doing to tweak their algo. It’s a market of ups and downs. You invest one week in links to find their value gone the next. And then the value picks back up. You are playing a market. If you like the game play it. I believe your best bet is play by the rules that google sets and by the spirit of their law. They are pretty honest in what they tell you they want. Really the whole mess of things is pretty gray. Sadly, if Google judgement day hits, they are most likely going to quietly rule and behead you and the judge and jury remain behind hidden doors.