Facebook Tricks; HomePage, SuperPages, and Yelp

Facebook may have their holidays mixed up.  This week is Thanksgiving.  The “Tricks and the Treats” were last month’s gigs.

Trick #1

Drag this to your home button to see what’s happening with friends as soon as you open your browser.

HMMM….. I think you under estimate the sneakiness.

Why not say… “Drag this to your home button to make this your home page.” …????

I am sure there will be many users that may not know how to set there home pages that will appreciate this feature. On a marketing perspective, they are emphasizing the benefits of this action. Perhaps there is just a negative connotation with “Make this your homepage.” as it has been abused by so many before. But my vote… Trick.

Trick #2

Facebook search is showing Superpages.com and Yelp.com results.  When you click on them, the take you to respective profiles pages on both SuperPages.com and Yelp.com.  A couple of problems I see here.

1- Multiple Locations. Bulwark Exterminating has multiple locations.  How are they choosing which location page to send them to?

2- Inflated numbers. If I am paying superpages.com for advertising and they are tracking their success, then they are effectively inflating my numbers by taking clicks away that I would have gotten anyways.  If I am paying Yelp for 200 pageviews a month then they are squatting on traffic that was already directed towards Bulwark Exterminating.

3- Where is my option to redirect to my homepage? Seems a little unfair to offer this option to directories and not offer it directly to businesses.  If you are offering it to business owners then where is the sign me up button?