Posts Tagged ‘bulwark exterminating’

It has been several years since my last post here. Google killed guest blogging and knocked down traffic to some of my favorite pest control blog sites in the process. So I abandoned my writings that were destined to fall to the back pages of the index where no human eyes would find them. Is there value for writing just for the bots? Is there hope for human connection when rankings will not be had? Alas… is SEO dead?

SEO in 2017

Oddly, I found myself explaining SEO to developer yesterday. And it was refreshing to realize how alive and well the need for SEO still is. Sure the tactics and practices have adjusted but the SEO foundation and work remain largely the same. Perhaps this is even more so the reason for me leaving this site destitute for so long. The excitement and newness was gone. It had become very mundane. Plus with the lack of readers, believers, and other practitioners to cheer me on, the blogging ceased. But I will tell you this, there is still much you may learn from this blog and the posts of the SEO past. Knowing where we came from will help you understand where we are today.

The 6 Keys to SEO that will remain

1 – Content – As the saying goes “Content is King”. While this may still be arguable, it is still relevant. The words, the images, the videos, are the content that makes your website worthy of human eyes. Not to say that all content worthy of being seeing will be seen. I do say, that once seen the content will carry it forward to be seen more or fizzle and die out to be rarely seen again. Content is what people come to consume. If not worthy of consumption, if not easily digestible then content should rot.

2 – Mark-up –  Most markup is hidden from humans. Markup is the code that speaks to bots so they can process, define, format, and present. I include in this meta tags, headers, titles, and most of all Schema (or the next iteration of structured data). In fact, Schema.org markup may already be on its way out. I’d suggest looking into JSON mark up. The internet of things is only made possible by a structured universal language to identify those things, that language is primarily for computer eyes only and is called markup.

3 – User Experience – Humans still need to connect with humans. When it comes to webpages the experience for users most be pleasant so that users will return and bring more users. This includes users of all device sizes, browser types, and sensory shapes. As human expectations change so will user experience. Search bots now make snap judgements based on site speeds, layout of rendered pages, and placement of useful elements on the page. Does your website protect users with its terms of service? Are users secure and computer connecting safe from viruses? Your site will be judged and ranked accordingly.

4 – Keywords – Keywords are the bases for intent. Connecting complimentary intents means pairing a music buyer with a music seller. If the immediate intent is to hire a pest control service then a user won’t likely order a pizza if sent to Papa John’s instead of Bulwark Exterminating. Therefore, understanding and expressing what your website page intends to do (provide pest control in Austin) will help a search engine provide the right results for its users who live in Austin that want to “get rid of scorpions”. Bridging that gap is understand what searches want when they enter a keyword phrase in relation to the keywords targeted by a web page.

5 – Links – Well you can’t just trust any old website on the internet these days. Links are like votes. And popular votes count on the internet. Hence, links will always be a factor in which site to trust and which to not trust. Links today are more loosely defined as mere mentions will cause connections. A phone number can easily be an identifiable link to a specific company. The content surrounding those links builds relevance. If you search for Thomas Ballantyne you will find Bulwark Exterminating in the results and few hyperlinks to Bulwark actually carry the anchor text of “Thomas Ballantyne”. So links and anchor text still matter and will always matter.

6 – Search Engines – Needless to say, that search engine optimization is wholly reliant on search engines existing and being used. But search engines will never go away. Search Engines have grounded their roots in human psyche as follows; to find and learn, to ask and be entertained, to express needs with desires of being filled, to hunt and gather information, and to conquer life. The search engine provides. The Search Engine engages and drives human activity.  Forever more will there be a bot that will search, find, and organize the information world for human consumption. And with that bot, there will be those that seek to provide content for consumption.

3 of My Latest Tips and Secrets of 2017 SEO

1 – History – One of the biggest secrets I have is that history counts. The longer you stay online, the more history you gain. The longer you carry a keyword ranking the better chance you have to keep that ranking going forward. If you have a bad history, it will hurt you. So be consistent with who you say you are and who you really are. Your History makes your Reputation. Reputation is trust. Trust is currency. It is your currency to buy visitors and to gain customers.

2 – Build it right from the start– Let’s say you have a niche that hasn’t broken into the online world yet. (Still happens, as I found out when building a house. Try finding a Phoenix Framer). Being first to break out online gets you results and fast, just for being first. But you are the only runner, so being first in a race of one doesn’t mean you ran a good race. However, if you start racing now and really work at being a top racer, when others join you will have the history and experience to compete. Plus, it can be a distance race. Bulwark in Austin has over 400 online reviews in Google alone, that puts some distance between us and someone starting now. Build your website right from the start and you get distance and not just first place in a one man race.

3 – Visible Reputation Trumps Ranking – 5 little gold stars can take more traffic than the top ranked on the page. A bad reputation on the first page can lose your site traffic when people search for your company by name. And when it comes down to it, people won’t buy if they can’t trust you. Visible reputation can go into how your site simply looks even if you did rank #1 for SEO.

 

Well it feels good to blog again. SEO is alive and well. Your views, shares, and comments are appreciated and help drive more posts and more conversations.

Advertisements

It seems rather frequent these days that Bulwark Exterminating gets calls from individuals “with the news station” wanting to “feature a pest control company”.

And now, more often then not, I am disappointed when a call gets through to my line with an intro of “They said they were with the news station.” Very few of these individuals are actually reporters covering news. Instead they are solicitors who have coat tailed in on the name of CBS News. Granted they don’t usually say they are covering a news story, or that they are reporters from the news station. They simply drop the familiar “News Station” name into their introduction and those answering the phones make great haste to get them to the proper PR person. But really, all they want to do is pitch a spot on their news website.

Now I know that a lot of traditional media stations are suffering with how to adapt to the internet. The online world is sucking viewers away by the millions. Reporters are getting scooped left and right by bloggers and youtube videos shot from smart phones. It is a tough new world for traditional media. But these phone calls make them seem even more desperate to me. And strangely, the “News Stations” just don’t get it. And sadly, most of them cave to running Google Adsense, feeding their biggest competitor.

And what they don’t see is the power they still wield. I am more than happy to bend over backwards for reporters, when they do actually call. I am happy to rearrange schedules, clean up a truck, find an ant mound, let them video our live scorpions, and even spend 2 hours to be dropped for breaking news. Because the news is still watched. Not by all demographics, but by the good majority of the demographic that will actually buy pest control. And your stations are still being watched. Yes, you may have to adjust for the loss of viewers. Yes, your prices will probably need to drop. But you still have an audience and you can make it profitable.

And for those solicitors that keep calling, you are making making your stations look bad. You are not reporters. Don’t pretend to be such. Don’t pretend to be offering a “news” feature. Further, online views are not the same as TV views. They shouldn’t cost the same, it’s not a bargain. The prices I’ve been offered for impressions on a news website are ridiculous. Especially when the ads are below the fold. So “No Thank You CBS Broadcasting in Charlotte NC. We don’t want to be solicited for a feature PAID spot on your website. If you do however want to feature our fabulous Charlotte Pest Control company in the news my lines are open.”

 

Enhanced by Zemanta

happy-valentine-day-ballantyne

So it’s Valentine’s Day! Yeah!! ..or Nay? For those that suffer through Valentine’s day, I understand. I feel the sentiment behind a friend’s words in saying, “it should be renamed ‘Singles Awareness Day’.”

But hey, being so closely named to this day, I have decided to embrace it and all the cheesiness that comes with it.

And as a pest control guy, this mean double “Love Bug” trouble.

bug-treat-recipeYes… that’s my crafty work.  I spent some time making these cute little love bugs. You can get your Love Bug Recipe here: http://www.bulwarkpestcontrol.com/bug-treats

And beyond that, I played the romance killer in this short feature:

So there you have it…

Hope you have a Wonderful Happy Valentine’s Day!

oh.. and if you want to win a free year of pest control service in this year’s Valentine Video Contest, then might want to check out this link:

http://www.bulwarkpestcontrol.com/contest-rules

 

Enhanced by Zemanta

Scorpions and spiders at the top of the list isn’t much of a shock but…

Cats are a pest?

Frankly I am a little surprised that “CAT” was ranked so high. Is there really that much of a love hate relationship with cats? So let’s poll the audience:

Enhanced by Zemanta

Google
by Thomas B.
I was approached about setting up a booth for a Home and Garden Show in San Antonio, Texas. Pest control should do well in a marketing effort targeting homeowners, right? The promotional material sent to me included the following quote:

“Dollar for dollar, consumer shows continue to offer the
most significant return on investment and are the most
effective use of the marketing dollar.”

– The Wall Street Journal, Feb. 2007

Intrigued, I searched this article out online. …It was no where to be found.

Reviewing the Quote

Beyond the fact that I could not find this quote anywhere online, I see some flaws here. The quote is 5 years old. A ton has changed in 5 years. Internet marketing is still in it’s infancy. Frankly, I find it hard to believe that internet marketing can be beat on ROI. But that’s only speaking from my experience as a pest control guy. As it were, the fully report cannot be located online, therefore I cannot even determine if internet marketing was considered in the study. The quote alone a reveals nothing as to the business or businesses that they used to determine that Home Shows were the best ROI for marketing dollars. Sorry, but this quote does nothing for me. I need real data please.

Marketing Dollar for Marketing Dollar best ROI

market 1

market 1 (Photo credit: tim caynes)

Where would you put your money for the best marketing ROI? Well… that really depends on who YOU are. If you expect to get the exact same results as everyone else in a specific marketing avenue regardless of your business, of you location, or of your target audience then you don’t understand marketing. “Consumer Shows” probably work extremely well for the wedding industry. It’s a very niche audience, the attendees are looking to buy your service. But for the vast audience of “Homeowners”, not all of them will need new flooring, new windows, or new appliances. And many of them will not show up at a Home Show with the sole intention of finding a pest control company. Therefore, it becomes a harder sale. An exterminator’s ROI is not going to be the same. And the San Antonio Home and Garden show isn’t cheap, well not by my standards. How many pest control services would one have to perform to recoup the money and time investment?

Weighing Marketing ROI

Don’t buy into the “Branding” concept. Don’t just assume that you have to brand your business and that the ROI can not be determined for every marketing endeavor. The best way to determine ROI is with hard numbers. Find a measuring stick and use it. And work it backwards. How many widgets do I have to sell to break even on a given marketing campaign? Does that number seem feasible with the size and demographics of the audience? When it comes to numbers, my accountant has taught me to error on the side of caution. Be realistic. Look at the worst case scenario. Once you determine how you will measure the success and considered the value at the worst case scenario, then you can proceed and report on the success or failure.

but hey… i am just a pest control guy.

Enhanced by Zemanta

Just wanted to say Happy 4th of July!

LET FREEDOM RING!!!

I know it’s a little gross, but this really is something that everyone should learn how to do.

http://www.rockymountainmattress.com/blog/2012/05/22/how-to-check-for-bed-bugs-like-a-professional/

 

Happy Star Wars Day! May the Fourth

Bulwark Exterminating Jedi, Wayne from Las Vegas.

What is Star Wars Day?

Enhanced by Zemanta

http://www.bulwarkpestcontrol.com/community/las-vegas-exterminator-earns-4th-award.htm

So every now and again I have to brag a little about the amazing Bulwark Exterminating team in Las Vegas, but this time it isn’t just me. Angie’s list recognizes less than 5% of their business each year with their Super Service Award. Not only is getting on to Angie’s list via a members recommendation a big deal, but earning an Award for service is HUGE!

I can’t take any credit for this. Wayne Bryant in Las Vegas runs a fantastic operation. I am constantly amazed at how well he manages and motivates his team. And he’s not a behind the desk manager. He gets out in the field as well. In fact, here is an interview of one of the customers he personally serviced to ensure her a scorpion free Las Vegas home.

Bulwark Exterminating, 3932 Octagon Road, North Las Vegas, NV 89030
Bulwark Exterminating, 2129 Industrial Rd #203, Las Vegas, Nevada, 89102
Bulwark Exterminating,, 2707 East Craig Road, North Las Vegas, NV 89030
Enhanced by Zemanta
Mesa pest control branch also earned the Angie’s list Super Service Award. >> Mesa Exterminator Receives Angie’s List Super Service Award

Spider Pest Control

I caught this little guy joy riding on the front of my car today. The photo was shot through my windshield. The little spider attached its silk thread to the window and waited until I began to move. As the wind picked up, off he leapt. And away he went hoping the wind would carry him to a bright new future and home. Sadly, as the wind was only produced upon the movement of my vehicle this little spider didn’t make it far. And most likely is laying dead in the road some where.

Spring Spiders Ballooning

Cluster ballooning Some rights reserved. Free ...

The process by which spiderlings will often spread is called “Ballooning”. They spin a little silk from their abdomen and let it loose in the breeze. The silk acts like a parachute or kite, lifting the small spider into the air and off to new heights. They often don’t travel far. A few yards is common. A hundred yards if the wind is just right, which is enough to escort them to the second floor of a home, carrying them safely over the pesticide barrier. So yes, even really good spider control services have a bit of trouble come spring.

 Cool Facts about Ballooning spiders:

 How High Can Ballooning Spiders Go? 16,000 feet.

Would you believe me if I said 16,000 Feet? Well you should, because these little critters have actually be found on data balloons that collect air samples at this height. 16,000 Feet.

Adult Spiders Balloon too, just not as often.

Ballooning isn’t recommended for most adult spiders. Being heavier they stand to hurt themselves a lot more than a little baby spider. However, there are a few adults that do get out and balloon it up. In fact, some social spiders do this when the heat rises, using the rising heat waves to carry them away. Ballooning without wind sounds pretty risky to me. Luckily that crazy spider family isn’t found in the United States. The Stegodyphus are most common in Asia, Europe, and Africa. But a few of them made it to Brazil.

Ever heard of Gossamer?

Gossamer is the name that was given to this very fine silk used for ballooning. The name gossamer was passed onto fabrics composed of very fine light threads. The gossamer fabric is popular among white wedding dresses. Interestingly enough, they didn’t actually know that what they had name gossamer was spider silk when they first named it.

Spiders are in Spring Fashion

Yep, High Paris Fashion at that. But that is so last 20’10 spring spider season. Spiders invading other areas. …Scary glasses.

Spiders in High Fashion

Spiders in High Fashion - Freaky or Fabulous? Giles's Spring Spiders

Need Bulwark Spider Control?

Enhanced by Zemanta