Just a few tips on choosing a pest control name.
1- Stay away from town or city names. Town or city names are not trademarkable. Ask any trademark lawyer. You may have the name for 20 years and a guy comes along and sets up shop across the street, calls himself St. George Pest Control, and you can’t do a thing about it. Plus it gets a little hairy in the marketing area as well.
2- Stay away from “kill, killer, slayer” or other like terms. These names may sound great to you and you may think that they convey what your goal is, but studies show that such negative words can be deterrents.
3- Stay away from using specific pests in your name. If you named your company the Mouse Control Guy, then you could be limiting yourself to targeting just mice.
This is solely from my experience at Bulwark Exterminating and my degree in marketing. In the end, a rose by any other name would smell just as sweet. Meaning, if you provide a great service then no matter what you call your company, people will still come off of your referrals.
- Pest Control Slogans & Pest Control Quotes (pestcontrolseo.wordpress.com)
- Pest Control Quotes (blogpestcontrol.com)