Choosing a pest control name.

Posted: June 18, 2009 by Thos003 in Marketing, SEO, Uncategorized
Tags: , , ,

Just  a few tips on choosing a pest control name.

1- Stay away from town or city names. Town or city names are not trademarkable.  Ask any trademark lawyer.  You may have the name for 20 years and a guy comes along and sets up shop across the street, calls himself  St. George Pest Control, and you can’t do a thing about it.  Plus it gets a little hairy in the marketing area as well.

2- Stay away from “kill, killer, slayer” or other like terms.  These names may sound great to you and you may think that they convey what your goal is, but studies show that such negative words can be deterrents.

3- Stay away from using specific pests in your name.  If you named your company the Mouse Control Guy, then you could be limiting yourself to targeting just mice.

This is solely from my experience at Bulwark Exterminating and my degree in marketing.  In the end, a rose by any other name would smell just as sweet.  Meaning, if you provide a great service then no matter what you call your company, people will still come off of your referrals.

 

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Comments
  1. Gerry Weitz says:

    I agree with everything you said except the last statement. Yes, service matters, but the wrong branding can kill you in the market. Maybe LA Fitness can do ok in San Diego, but I don’t think this type of a name works well in Mississippi. With a name that includes the word “Kill,” you may do ok in Mississippi, but not LA. Branding is very important and you must live with the choices of your branding.

    • thos003 says:

      I would never use the word “Kill” in a pest control company name. On the other hand, people do search with the word “kill” so I might optimize some pages for the search terms “kill scorpions” or “kill roaches”. You might be surprised at how many people search for “How to kill….” I still think its a poor choice of words and that will be the last thing on my list to optimize.

  2. Gerry Weitz says:

    Yes, using negative keywords works. Our pest control customers want to get rid of negative things, so the following are fine:
    kill
    get rid of
    remove
    removal
    exterminate
    elliminate
    etc.
    We had (I say had) a pest control company in our area with a “license to kill.” That seemed rather scary to me. Not the kind of people I’d have in my home. They seem like gun slingers.

  3. pradeep says:

    please ,tell me how to make herbal pest for cockroaches
    you call mail

    • thos003 says:

      Are you looking for a herbal solution to cockroaches?

      You can try EcoSmart products for an all natural solution.

      ….Otherwise hitting the roach with a pound of lettuce will do the trick. =)

  4. Amulraj Andie says:

    Need a best name for pest control services

  5. mhonz says:

    does names bring up together cud be catchy for promoting a pest sevices…or initals of citys where we lived…

  6. nikhil tongle says:

    nice site with good info.i must say

  7. I just like the valuable information you provide for your articles. I will bookmark your weblog and take a look at once more here frequently. I’m somewhat certain I?ll learn lots of new stuff proper right here! Best of luck for the following!

  8. PK says:

    Hi, you surely have the stuff to offer to the general public on pest control services. Keep it up, do not drop the ball ah !

  9. Mr saleel munnee says:

    Hi. I came across your website and would appreciate if i can get some ideas from you. we are in the pest control field and is searching for a brand name for a product so as to impact on the market. The active ingredient for product is permethrin..

  10. Jim Lush says:

    Starting out on my own,been in the indutry for 17 years Commercial,Residntal also Bed Bug and Sentricom certifed I am half way through the Purdue course and A.I.B. The name we are looking towards is P.C.E pest control and elimination

    • thos003 says:

      Congrats on getting started. Check back in when you have a license. I would be happy to add another family owned pest control company to my network.

      I would think that getting the name Pest Control and Elimination approved would be difficult. Your name has to meet local structural pest control board requirements. One of which is often distinction. If you can get it approved then it’s not bad. Very direct and to the point. But being too broad will also make it hard to remember or to distinguish from other exterminators in your area. I like your last name, and Lush Pest Control has a nice ring to it. If you plan on keeping a family owned image and not selling your business then use your family name.

  11. Rich says:

    Hey there, I’m secretly working at starting my own pest control company(still employed by a national company and I get fired if they find out). I’ve got a great name but need to know the best way to secure the name… Got any ideas?

    • thos003 says:

      You can register your domain online with privacy settings. As far as registering a business name, that’s public record. So if you don’t want to go on public record then you will have to hold your breath and hope that you get the name you want.

      Or get a partner you can trust and have them register the name. If working on a side exterminating business isn’t prohibited by a legal document you signed to be employed then you would be in violation and could be at risk of legal action. I’d advise not getting tangled up with lawyers.

  12. namdeo thakur says:

    hi can you give me the name of pest control with first letter “s”

    pls give rply

    • thos003 says:

      Sam’s Pest Control?

      Spam Pest Control?

      But I’d go with something more like Secure Pest Control, or Sound Pest Control.

      Is that what you meant by give you a pest control with “s”?

  13. Luke says:

    Hi all
    Just found this blog and thought i would comment
    I own a small pest control company in London uk.
    We do not have to be licensed here to start up a pest control company.
    What we do have to be is competent.

    To buy products from the main suppliers such as insecticides and rodenticides you do have to be qualified and send them copies of your certificates that are then verified.
    I have the British Pest Control Association part 1 and 2 gained back in 1990/91

    The problem at the moment here in the uk is that there are a lot of people who know next to nothing about pest control that are jumping on the band wagon.
    They probably use pesticides that are not professional grade that can be bought from hardware outlets etc.

    Anyway rant over:)

    While im here would love to know how you guys in the usa do your local marketing.
    Do you do flyer drops for domestic work?
    Do you have salesmen going around shops and factories trying to get work?
    Google?
    Direct mail?

    Thanks for reading
    Regards
    Luke

    • Thos003 says:

      Great questions. Marketing is always a mix and match kind of deal. Any of the above measures work in some markets and not at all in others. Take Google for example, our St. George Utah pest control branch doesn’t benefit much from Google. But door fliers, and coupon clippings work a little better there than in other locations. The real key to test it, track it, and then evaluate the successes or failures.

  14. Some good tips here, especially if you are just about to set-up your business. There is a lot to be said for the right business name in both online and offline marketing!

    Good Tips.

  15. People generally use ‘kill’ or ‘killer’ in the pest control names which has become so common.

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