General rule of thumb,
if they mention you and/or your company,
then you deserve a link.
My boss was interviewed by a big magazine that published both off and online. He gave some great info and insight into running an exterminator business. What he forgot to do was ask for a link. While this should happen naturally from writers/editors, it doesn’t. Perhaps I live in a dream world that would deem that linking to your source as ethical. Maybe I am alone in thinking that writers should know to link out. Perhaps someday, but for now on my boss has been advised to proceed as follows.
ASK FOR THE LINK BEFORE THE INTERVIEW
It’s really very simple boss, when they quote you they need to do the following:
“Adam Seever, CEO of Bulwark Exterminating, says…”
If it’s an exclusive interview of you then they should conclude with an about section or begin with an introduction were they can build up more of your expertise. You can get a few more links in if it’s an exclusive interview.
In the past I would have pushed for an anchor text link for targeted keywords like pest control , and if I author a guest post for someone then I typically do drop in such a link, but today Google wants to see more of your branded keyword linking to you over heavy anchor text links. You can still accomplish this in an interview if you reference something you have written elsewhere online… “In my recent article on ant control I showed how statistical evaluation of treatments..”
These are just a few thoughts on how to get valid links through interviewing or blogging. But don’t over do your linking. If you submit an article to me as a guest blog post with as many self promoting links as what are in this article then I’d reject your article submission. I think 1-2 selfish links per article is permissible. More links are acceptable if they are not self serving. So if you want to load up a few more links then link to your friends.
- Mesa Exterminator Recieves Angie’s List Super Service Award (bulwarkpestcontrol.com)
- Promoted Tweet on Pest Control Twitter Stream by WHO? (pestcontrolseo.wordpress.com)
- Hope & Possibility (spiderx.wordpress.com)
Want to guest post? Then contact me: @Thos003