Facebook Adds Birthday Sponsor Spot

I am not going to lie, it’s pretty freaking ingenious. Especially if Starbucks is paying on a per click base. I’m guessing that this little ad is worth it’s weight for both facebook and Starbucks. If only pest control were as cool as coffee. Unless… maybe… do you think customers would buy pest control for their friends??? Uh… Nevermind. Snap out of it. Wake up and smell the coffee!

Facebook Birthday Targeting

Apparently at one point they had birthday targeting. Then it seems they relinquished it. Perhaps now it has a 2nd life in this new ad layout.  Facebook birthday ads are back. Perhaps this time to stay since they may actually be targeting the birthday present buyers rather than the birthday present receivers??

Yelp Violation

__________________________________________________________

SEP 04, 2012 | 02:33PM PDT

Hi Thomas,We’re writing to let you know that we’ve removed your headline “Pest Control Guy… taking care of the little things.”Our Support team has determined that it violates our Content Guidelines (http://www.yelp.com/guidelines), specifically as it relates to business owner reviews. Please note that you shouldn’t be using your user account for promotional purposes.That said, we think it’s important for businesses to be part of the conversation, and have created a suite of free tools to help business owners get the most out of Yelp. By unlocking your listing and creating a Business Owners Account, you can:
– Communicate with your customers via private message or public comment
– Track the User Views on your business page
– Add photos and a detailed description of your business
– Convert Yelp users into customers by posting a Yelp Deal to your listingTo join the conversation, click here: http://www.yelp.com/business/unlockingRegards,
Holly
Yelp User Support
San Francisco, California

____________________________________________________________________

Dear Yelp,

Thanks for the laugh. This pest control control guy could use it on occasion. I have decided to not fight the system and am willing to change my title to “<TITLE VIOLATION> Guy… Taking Care of the little things.“

…If I could just figure out how to login…

Really… Your captcha is “Conformity”? No. Really.

🙂

Oh and thanks Greg for the “Pest Control Guy” in your Yelp Compliment. THAT WAS AWESOME. And to be completely clear, I am not asking my friends to add compliments with the title “pest control guy” in their comments.

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Pest Control Slogans & Pest Control Quotes

So just having a little fun here, but I decided to test some popular lines and slogans adding a pest control twist…

Out of the Strong came forth pest control.

Bug Tested, Mother Approved.

Have pest control your way.

Good to the last bug.

Is it Live or is it pest control?

Taste Great, Less Bugs.

The lighter way to enjoy pest control.

Why have cotton when you can have pest control?

Obey your exterminator.

Let your bugs do the walking.

The pest control that smiles back.

The future’s bright. The future’s pest control.

I am a defensive wall.  – (Bulwark)

Don’t bumble with the B.

Licensed to kill. Literally.

I kill things for a living.

Buenas Noches Roaches.

Hey… It’s FRIDAY! Hope you have a rocking weekend.

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New Ad Space in Google Maps?

I was doing a little check up on my local maps section for Houston Pest Control, and I came across an ad space that I have never seen before. Google now places ads under a businesses name. Very interesting.

Residential Pest Contol Service in Houston

I wonder how effective this ad is. It does have the benefit of finding an audience that is searching for relevant businesses. Those that buy from Orkin would be potential consumers for Bulwark Exterminating. This could indeed be a great ad space. On the other hand, those that are looking for Bulwark will most likely not be interested in a competitors ad, so long as Bulwark is taking care of it’s customers. In which case this ad will perform poorly. I guess the only way to know is to test. If you are going to test these ads then you may want to consider long and hard about what you will use to differentiate yourself from your competitor. If Google would allow me to create a unique ad for each of my competitors then I could see this as being even that much more effective.

“Have you considered buying from a Family Owned Pest Control company?”

“We offer a guaranteed scorpion control service in writing, do they?”

“Does your service suck? Tired of Corporate pest control?”

“We are the only Houston Pest Control Service with an Angie’s Award.”

As always, test, review, improve.

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• Tiger Wood’s Ex Levels House = $12 Million in Pest Control (blogpestcontrol.com)

And if you need Houston Residential Pest Control Service:

Bulwark Exterminating‎
10900 Brittmoore Park Drive
Houston, TX 77041
(281) 668-4930
http://www.bulwarkpestcontrol.com/houstonpestcontrol.php

Promoted Tweet on Pest Control Twitter Stream by WHO?

A Promoted Tweet on Pest Control term by an electrical company?

“Technology has to be invented or adopted.”  – Jared Diamond

Okay so this is a cool quote and all, but why?

Why would GE want to promote this tweet on the pest control stream? Where is the connection? Did someone just do some keyword research and find pest control related to technology?  Are exterminators a large consumer of light bulbs? Sorry, just not getting it.  Pest Control Technology… Hmmm…. I mean there is a pest control technology magazine. And I often feel that Bulwark Exterminating is becoming more of a technology company than a residential pest control service… but still not getting the full picture here.

I guess the plus side to this is that I am blogging about this simply out of awe. But does it make me more inclined to buy from the promoter of said tweet?

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Image by Thos003 via Flickr

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