Posts Tagged ‘pest control guy’

It has been several years since my last post here. Google killed guest blogging and knocked down traffic to some of my favorite pest control blog sites in the process. So I abandoned my writings that were destined to fall to the back pages of the index where no human eyes would find them. Is there value for writing just for the bots? Is there hope for human connection when rankings will not be had? Alas… is SEO dead?

SEO in 2017

Oddly, I found myself explaining SEO to developer yesterday. And it was refreshing to realize how alive and well the need for SEO still is. Sure the tactics and practices have adjusted but the SEO foundation and work remain largely the same. Perhaps this is even more so the reason for me leaving this site destitute for so long. The excitement and newness was gone. It had become very mundane. Plus with the lack of readers, believers, and other practitioners to cheer me on, the blogging ceased. But I will tell you this, there is still much you may learn from this blog and the posts of the SEO past. Knowing where we came from will help you understand where we are today.

The 6 Keys to SEO that will remain

1 – Content – As the saying goes “Content is King”. While this may still be arguable, it is still relevant. The words, the images, the videos, are the content that makes your website worthy of human eyes. Not to say that all content worthy of being seeing will be seen. I do say, that once seen the content will carry it forward to be seen more or fizzle and die out to be rarely seen again. Content is what people come to consume. If not worthy of consumption, if not easily digestible then content should rot.

2 – Mark-up –  Most markup is hidden from humans. Markup is the code that speaks to bots so they can process, define, format, and present. I include in this meta tags, headers, titles, and most of all Schema (or the next iteration of structured data). In fact, Schema.org markup may already be on its way out. I’d suggest looking into JSON mark up. The internet of things is only made possible by a structured universal language to identify those things, that language is primarily for computer eyes only and is called markup.

3 – User Experience – Humans still need to connect with humans. When it comes to webpages the experience for users most be pleasant so that users will return and bring more users. This includes users of all device sizes, browser types, and sensory shapes. As human expectations change so will user experience. Search bots now make snap judgements based on site speeds, layout of rendered pages, and placement of useful elements on the page. Does your website protect users with its terms of service? Are users secure and computer connecting safe from viruses? Your site will be judged and ranked accordingly.

4 – Keywords – Keywords are the bases for intent. Connecting complimentary intents means pairing a music buyer with a music seller. If the immediate intent is to hire a pest control service then a user won’t likely order a pizza if sent to Papa John’s instead of Bulwark Exterminating. Therefore, understanding and expressing what your website page intends to do (provide pest control in Austin) will help a search engine provide the right results for its users who live in Austin that want to “get rid of scorpions”. Bridging that gap is understand what searches want when they enter a keyword phrase in relation to the keywords targeted by a web page.

5 – Links – Well you can’t just trust any old website on the internet these days. Links are like votes. And popular votes count on the internet. Hence, links will always be a factor in which site to trust and which to not trust. Links today are more loosely defined as mere mentions will cause connections. A phone number can easily be an identifiable link to a specific company. The content surrounding those links builds relevance. If you search for Thomas Ballantyne you will find Bulwark Exterminating in the results and few hyperlinks to Bulwark actually carry the anchor text of “Thomas Ballantyne”. So links and anchor text still matter and will always matter.

6 – Search Engines – Needless to say, that search engine optimization is wholly reliant on search engines existing and being used. But search engines will never go away. Search Engines have grounded their roots in human psyche as follows; to find and learn, to ask and be entertained, to express needs with desires of being filled, to hunt and gather information, and to conquer life. The search engine provides. The Search Engine engages and drives human activity.  Forever more will there be a bot that will search, find, and organize the information world for human consumption. And with that bot, there will be those that seek to provide content for consumption.

3 of My Latest Tips and Secrets of 2017 SEO

1 – History – One of the biggest secrets I have is that history counts. The longer you stay online, the more history you gain. The longer you carry a keyword ranking the better chance you have to keep that ranking going forward. If you have a bad history, it will hurt you. So be consistent with who you say you are and who you really are. Your History makes your Reputation. Reputation is trust. Trust is currency. It is your currency to buy visitors and to gain customers.

2 – Build it right from the start– Let’s say you have a niche that hasn’t broken into the online world yet. (Still happens, as I found out when building a house. Try finding a Phoenix Framer). Being first to break out online gets you results and fast, just for being first. But you are the only runner, so being first in a race of one doesn’t mean you ran a good race. However, if you start racing now and really work at being a top racer, when others join you will have the history and experience to compete. Plus, it can be a distance race. Bulwark in Austin has over 400 online reviews in Google alone, that puts some distance between us and someone starting now. Build your website right from the start and you get distance and not just first place in a one man race.

3 – Visible Reputation Trumps Ranking – 5 little gold stars can take more traffic than the top ranked on the page. A bad reputation on the first page can lose your site traffic when people search for your company by name. And when it comes down to it, people won’t buy if they can’t trust you. Visible reputation can go into how your site simply looks even if you did rank #1 for SEO.

 

Well it feels good to blog again. SEO is alive and well. Your views, shares, and comments are appreciated and help drive more posts and more conversations.

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__________________________________________________________
SEP 04, 2012 | 02:33PM PDT
Hi Thomas,We’re writing to let you know that we’ve removed your headline “Pest Control Guy… taking care of the little things.”Our Support team has determined that it violates our Content Guidelines (http://www.yelp.com/guidelines), specifically as it relates to business owner reviews. Please note that you shouldn’t be using your user account for promotional purposes.That said, we think it’s important for businesses to be part of the conversation, and have created a suite of free tools to help business owners get the most out of Yelp. By unlocking your listing and creating a Business Owners Account, you can:
– Communicate with your customers via private message or public comment
– Track the User Views on your business page
– Add photos and a detailed description of your business
– Convert Yelp users into customers by posting a Yelp Deal to your listingTo join the conversation, click here: http://www.yelp.com/business/unlockingRegards,
Holly
Yelp User Support
San Francisco, California

____________________________________________________________________
Dear Yelp,
Thanks for the laugh. This pest control control guy could use it on occasion. I have decided to not fight the system and am willing to change my title to “<TITLE VIOLATION> Guy… Taking Care of the little things.
…If I could just figure out how to login…

Really… Your captcha is “Conformity”? No. Really.

🙂

Oh and thanks Greg for the “Pest Control Guy” in your Yelp Compliment. THAT WAS AWESOME. And to be completely clear, I am not asking my friends to add compliments with the title “pest control guy” in their comments.

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Just wanted to say Happy 4th of July!

LET FREEDOM RING!!!

General rule of thumb,
if they mention you and/or your company,
then you deserve a link.

My boss was interviewed by a big magazine that published both off and online. He gave some great info and insight into running an exterminator business. What he forgot to do was ask for a link. While this should happen naturally from writers/editors, it doesn’t. Perhaps I live in a dream world that would deem that linking to your source as ethical. Maybe I am alone in thinking that writers should know to link out. Perhaps someday, but for now on my boss has been advised to proceed as follows.

ASK FOR THE LINK BEFORE THE INTERVIEW

It’s really very simple boss, when they quote you they need to do the following:

“Adam Seever, CEO of Bulwark Exterminating, says…”

If it’s an exclusive interview of you then they should conclude with an about section or begin with an introduction were they can build up more of your expertise. You can get a few more links in if it’s an exclusive interview.

“Today we are interviewing Adam Seever, CEO of Bulwark Exterminating, who has used database technology to create www.ScorpionReport.org

In the past I would have pushed for an anchor text link for targeted keywords like pest control , and if I author a guest post for someone then I typically do drop in such a link, but today Google wants to see more of your branded keyword linking to you over heavy anchor text links. You can still accomplish this in an interview if you reference something you have written elsewhere online… “In my recent article on ant control I showed how statistical evaluation of treatments..”

You can also have them drop in easy links under a bio that lead to Find Bulwark on twitter, Follow Bulwark on Facebook: http://facebook.com/bulwarkpestcontrol Read Bulwark’s Blog

These are just a few thoughts on how to get valid links through interviewing or blogging. But don’t over do your linking. If you submit an article to me as a guest blog post with as many self promoting links as what are in this article then I’d reject your article submission. I think 1-2 selfish links per article is permissible. More links are acceptable if they are not self serving. So if you want to load up a few more links then link to your friends.

English: Bulwark Exterminating

Image via Wikipedia

Want to guest post? Then contact me: @Thos003

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I was doing a little check up on my local maps section for Houston Pest Control, and I came across an ad space that I have never seen before. Google now places ads under a businesses name. Very interesting.

Residential Pest Contol Service in Houston

I wonder how effective this ad is. It does have the benefit of finding an audience that is searching for relevant businesses. Those that buy from Orkin would be potential consumers for Bulwark Exterminating. This could indeed be a great ad space. On the other hand, those that are looking for Bulwark will most likely not be interested in a competitors ad, so long as Bulwark is taking care of it’s customers. In which case this ad will perform poorly. I guess the only way to know is to test. If you are going to test these ads then you may want to consider long and hard about what you will use to differentiate yourself from your competitor. If Google would allow me to create a unique ad for each of my competitors then I could see this as being even that much more effective.

“Have you considered buying from a Family Owned Pest Control company?”

“We offer a guaranteed scorpion control service in writing, do they?”

“Does your service suck? Tired of Corporate pest control?”

“We are the only Houston Pest Control Service with an Angie’s Award.”

As always, test, review, improve.

And if you need Houston Residential Pest Control Service:

Bulwark Exterminating‎
10900 Brittmoore Park Drive
Houston, TX 77041
(281) 668-4930
http://www.bulwarkpestcontrol.com/houstonpestcontrol.php

Samples of facebook ads and the change that the new facebook timeline layout has on the facebook ad space.

Old Facebook Layout with Traditional Ad Space

Old Facebook Profile

New Facebook Layout with Slimmer Ad Space

New Facebook Layout

Side by Side Mitt Romney Ads

Bulwark Pest Control Ad

110 x 80

Image size in facebook ads are 110 x 80.

Full post on Dream Systems Media : http://www.dreamsystemsmedia.com/blog/index.php/facebooks-new-layout-changes-ad-space/

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I have received a new spam letter from Paul Schmitt with Article Stars. “Below are the two best SEO WordPress Plugins out there for your SEO needs.” … and something about targeted keywords, and Google auto pilot plug-in. And very sneaky… using the “Schmitt” name to get that mental name association with google. FYI, Mr. Schmitt, you are messing with the pest control guy… and you sir bug me.

Grandma always says… “If it sounds too good to be true then it probably is.”

Image representing Google as depicted in Crunc...

Image via CrunchBase

Make it a great weekend!

This Christmas season seems to only mean more, and more, and MORE, EMAIL SPAM!

Call me Mr. Scrooge, but I am sick and tired of emails about the LAST MINUTE DEALS, BUY NOW HOLIDAY SAVINGS, AND 1 MORE DAY TO SHIP FOR CHRISTMAS… BAH! Hum BUG

All this email spam is running my day… So this guy gets the heat, a Mr. Paul Schmitt wants to increase my Google Rank. Oh very clever using the name Schmitt and Google together. I don’t know but it seems to have a familiar

Hello,

My good friend Dan recently launched a very sweet SEO plugin I have ever got my hands on, its called Keyword Winner!

As you type to create a headline in your blog post, the results automatically display making it easier for you to get instant SEO Stats so that you can choose the best headline based on its competitive nature and search trend each time.

The information is there at your finger tips making it easier to target the right headlines and rank to the 1st page of Google easily.

See it here: http://tinyurl.com/7zub44u

Less competitive phrases are highlighted green, and more competitive phrases are highlighted red. You will get an instant drop down with up to 10 suggestions on other keywords!

This is one of the easiest to use SEO Plugins in history and is already revolutionizing the way we do SEO today!

Be The first to take advantage of this and see watch your headlines soar to the top and watch your competitors drop!

Get 1st Page for non competitive highly searched headlines guaranteed

http://tinyurl.com/7zub44u

Cheers To And Your Success,

Paul Schmitt

paul@articlestars.com

_______________

SMX- Matt Cutts Panda & Google Shoes

Matt Cutts Panda & Google Shoes

Now I didn’t actually bother to click on the tinyurl.com link as I don’t want to encourage this spammer to send more spam. And I am pretty sure that writing crap content about a non related subjects isn’t going to do me much for ranking these days. And the sheer fact that you are using email spam tells me that I don’t want your type of SEO, Mr. Article Star. What I can deduce from your email is that you are most likely an article spam farm. Which tells me that you are being hunted by the Kung Fu Panda.

And I am here to do whatever I can do to help eliminate pest like you.

The Pest Control Guy.

ASU based in Phoenix AZ awards this Cockroach the top 10 new species award. The Leaproach is the only known roach that can actually jump. Watch the slow motion video of this newly discovered species:

Wheweeee… now that is some good hopping.

What is curious is that the guy that discovered them claims: “The jumping motion likely didn’t evolve to avoid predators, although that may be a benefit. More likely, says Picker, it helps leaproaches spread out to find mates and track down their favorite food: Protein-packed grasshopper poop”

Hmmm… how does he know that it’s not a defensive evolution? And how can he be certain that they didn’t just pick up some super grasshopper poop laced with toxic grasshopper gene’s along the way? Perhaps the real story hear is that we now have evidence that Spider-man could actually have a plausible story line. Well that is, if Spider-man ate spider poop. “You are what you eat.”… “You eat poop for breakfast?”

Someone please call in the Phoenix Roach Control guys before I hurt myself!

 

 

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.XXX General Registration Opens Today. 

The TLD (top level domain) .XXX was created this year in hopes to give adult websites their own location online. While the idea of separating out adult material from the rest of web has it’s appeal, it seems that those buying domains don’t agree. Adult content websites argue that the annual price of $99.99 is unfair. Many in the adult industry don’t want the new TLD. Many businesses don’t want to be forced into buying yet another domain to prevent the abuse of their trademark. At $99.99/year, the price for little online reputation management is pretty steep. And the price of letting someone destroy your name?

Let’s Be Adults About This

Yes, that is really their tag line, hard to keep an adult face when you incite a chuckle with a tagline like that. But they apparently mean business. They only want those that use .XXX domains to offer adult entertainment. So as much as I’d enjoy the spoofs on “Live Naked Bugs”, I don’t think that would fall into the proper use for BUGS.XXX. And as funny as it might be, the domain itself isn’t likely to show up in a “safe search” and simply because of the .xxx TLD will be blocked from Net Nannies.

ICANN and the Swiss-based Universal Postal Uni...

So despite their tag line, being adult about it seems far from the majority of real life business scenarios. Most companies buy to prevent the abuse that comes from less than adult like activity. Stealing a brand’s good name is anything but adult-like conduct.

And that is your Pest Report. Buy now or forever hold your piece. (<— not a typo)

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