I am Thomas Ballantyne, an employee of Bulwark Pest Control.  First off, I am biased as I love the company I work for.  Secondly, Bulwark has earned my love and respect.  I have worked for many employers and have finally found a home among the Bulwark Family.  Pest Control may not be the hippest line of work, but arguable the hottest. (You try spraying pesticides outdoors in middle of the summer.  Or better yet, crawling through an attic when its 100 degrees plus.  Definitely the hottest work around.)

I have created this blog in the anticipation of a epic SEO battle between pest control companies. I am certain that pest control is only one of the many fronts that will soon find the internet market becoming increasingly competitive.  It will be an interesting showdown in my opinion.

Why? How can I possible find the internet SEO and competitiveness interesting?

Well, I feel that the internet has been a field leveler for many companies.  Its a new game.  The old dominating players started out just as fresh as the smaller companies.  So this particular struggle for the top positions in Google is interesting to me.  Will the internet remain an even playing ground?  Will the smaller guys stand a chance against the big dogs?  Or will Google cave to greed and those that buy google’s love?

And the battle begins.

  1. pest says:

    i run a small pest control company in the uk and as yet the seo side of things is very quiet.i have found it very easy to get a top ranking for my city im just launching a second side so hopefully i can stay in front of the competition.
    i will read your blog with great interest.

  2. Arizona Exterminator says:

    I love the site, I look for SEM to become even more competitive down the line.

  3. Envirosafe Rock Hill South Carolina says:

    I love it and love your passion. I’m trying to work my way up the maps now in several surrounding cities under my two company names.

  4. Bob says:

    Hey, I just ran across your blog and noticed that you made reference to a St George Pest Control company (in one of your posts). Is that where you are located – in St George, Utah?

    The reason I ask is because I’m in Vegas and the wife and I go there for weekend hiking excursions about 3-4 times a year on average. We love it!

    Snow canyon is great – especially all the wildlife we see everytime we go (we don’t get much of that in Vegas 🙂

    • thos003 says:

      We have a branch in St. George, but I work out of Phoenix. We also have a branch in Las Vegas.

      I was up in St. George at Bryce Canyon for a mountain biking trip. Love the area. Absolutely beautiful.

  5. Jay says:

    I do SEO for a pest control company in Central Arkansas, and it seems most pest control companies in our area don’t even know what SEO is or what it means. I’d like to hear more about your “epic SEO battle between pest control companies” and what you’re doing to compete locally. I’m bookmarking your blog, and hope to hear more soon.

    • thos003 says:

      Thanks for actually adding content related to my site. I get so many other pest control SEO firms that want to spam my sites with comments just to get a link. I would be happy to give you a link since you actually took the little extra time to create a real comment.

  6. This construction exposes all fibres as well, with the same drawbacks as most poor planning. Weak foundations.

  7. If you prick us, do we not bleed? If so what color?

  8. Thanks for providing such great stuff. But just curious, how is this site helping your business?

  9. cpankey says:

    Nice work! I love your thought process on how SEO has leveled the playing field. No longer is the largest ad in the phone book relevant. Your site is very interesting. Keep up the great work!

  10. Pestforce UK says:

    We have been using an SEO company here in the UK called South West Marketing and she has been doing a great job. We are in the top results for the last 3 years in most towns and nationally. This is a war zone and long live competition.

  11. Congratulations! I have nominated you for the Versatile Blogger Award- http://allaboutlemon.com/2012/01/02/an-awe-inspiring-new-years-surprise/ Happy New Year!

  12. Termite Pest Control St George says:

    Some pretty good work going on here. For SEO and SEM competitiveness to be more effective among pest control companies, many more of these companies must join the struggle. Thanks for the eye opener.

  13. Bugs Control St George says:

    Very interesting discussion going on here. Effective SEO/SEM may just be that one last objective that must be obtained for pest management companies to start realizing that dream of capturing a global market.

  14. Aaron Cunningham says:

    I agree 100% with what you are saying and its becoming more and more local driven so its going to be interesting to see how the big box brands combat the flood to local

  15. Thomas, We would love to get your take on using a cat/geo or local search niche domain as the main domain of our brand. All aspects, from PPC and not having a branded domain to the backlink anchor text benefit of having the keywords in the domain. What are your thoughts. Also, what does a pest control service in a metro area do if they don’t have locations? Use local lines, get a postcard verified and mark ourself as a SAB (service area business) or ask friends and family to use there address and non publish the address. Google requiring a company to have an office in the area is a bad user experience for the customer. It is about time they fix this, don’t you think?

  16. Matt says:

    Well 2014 has changed the seo game with all the algo changes recently and how time consuming it takes to dominate your niche markets. I think you better set more time aside to invest in SEO. YOu have done a great job in taking the time to write engaging articles. Keep up the good work and try not to get burned out. SEO is consistency over time no quick fixes!

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