Thoughts and view expressed in this blog are my own. This is a personal weblog of my pest control marketing via SEM/SEO and Social Media. Please feel free to add or comment. Thanks.
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So Google is now displaying a little drop down screen shot of the Wikipedia page associated with a website. The information is Universal and site wide, so this tab is included on deeper pages.
I find this very telling of how heavily google is now leaning towards entities in the search results.
I updated my Google+ App on my iPhone and found this..
I have never know google to not use information they collect to better their search results. I foresee Google+ checkins becoming a major part of Google’s Local Search algorithm. The Google+ Check In will add the user data that google is craving to make search results relevant to users. Google places has come a long way. At one time Google scrapped the internet trying to create it’s local directory. They abused Yelp trying to add in reviews. They indexed foursquare to make sure the results were relevant. Now they have their own system to do all this themselves. From reviews to location data, Google+ answers the local directory call.
Can Google+ capture the foodies? As for the foodies, I am not sure, but I do believe Google has the means and drive to eventually beat down Yelp and Foursquare. While Yelp will have a long life and will still hold on to much of it’s elite foodie following, the annoyance and frustration from both businesses and the non-elite users will erode Yelp’s base. But what do I know.. I am just a pest control guy.
So doing a search for pest control this past week I came across a new type of listing in the search results, one that had bullets and snippets:
Hmmm… very interesting. This is really a big bonus for Service Magic as their numbers show up in the snippet. Check it out, right next to bullet one, Bulwark Exterminating, you get a service magic line. That’s got to be good for them. Insider pages gets the added bonus of the stars, which really make an impression. Albeit, the black stars look a little more negative than the shiny gold stars we grew up with.
How does this happen?
Well if you want to add snippets and bullets to your search listings then you want to read the following article by Dr. Pete:
How Do I Get Google’s Bulleted Snippets?
Thanks Dr. Pete and SEOmoz for saving me some time.
What do these 3 things have in common? SEO, coolness, and CONTEST!… So does Mike really deserves to win this contest?
BlueGlass TPABlueGlass TPA (Tampa, Florida) search marketing conference will have a tight group of SEO professionals. Smaller group means more opportunity to brain storm with with the mega minds of SEO. (Only 20 seats left… )
Phoenix based company, Authority Labs, is offering a free ticket to Bleuglass. They are pretty cool and their software rocks SEO socks as well.
Manta.com employee, who fought an Epic SEO Columbus battle, and likes to speed down Seattle street ways in Aston Martins. He also played a sweet game or two of pool with Mr. Matt Cutts of google.
And if you get Mike and Dennis G. together you will bet a lot more of this…
Or we could look at this in a new light. Mike Halvorsen knows how to shoot a gun. So to Terrorist Proof an Airline, TPA, Mike wearing some handlebars is the way to go.
<———– That was a link to Mike’s site. … click it to see his reasoning.
And here are a few take aways I got from last years Florida trip:
So Google launches Google plus, and they just launched Google +1 earlier this year. So lets clarify this first. Google +1 is a search related function showing your friend’s recommendations next to search results. Google Plus is their new social media platform similar to Facebook and Twitter. Google Plus seems to have integrated +1 into their social scheme. However, items in Google Plus that receive a +1 do not show over into Google search results. Further, Google Plus is not showing in Google search results and is not searchable…. Why would a search engine take out the search function?
*So as of yesterday 7/14/2010 google began indexing and showing google+ in the search results.
Kristi Davis – I didn’t even bother reading those sentences, they are confusing. 🙂 I do find it interesting that this notified me that you shared a post with me. Even though you made it public. That was slightly odd.
Elmer Boutin – I’m willing to bet that if you +1 a post in G+ it will carry at least a little weight as a “vote” for that site, much the same way a tweet or retweet does.
Steve Bitter – Yeah, I am in the same boat as Kristi. Like dude, you’re sitting like 5 feet from me. Just tell me in person!
Rick Galan – I’m with you Kristi, on both counts. 🙂
Jon Henshaw – Is this a trick?
Mike Ramsey – That was so awesome to read. 😉 yeah. how did you get it to notify everyone when it was public, unless it was a public comment with a few people added specifically.
Thomas Ballantyne – +Jon HenshawIn a way… I was testing the add notification for my entire SEO circle… Which means if you are reading this and didn’t get notified that you need to up your SEO skills. =) Kristi Davis – So it was public and you selected SEO circles? Why would we all get a notification though?
Brian Farr – Wait a minute, I didn’t get notified! Should I be offended? Too late to answer that now! =/Thomas Ballantyne – +Elmer Boutin I am also guessing that they will be using the +1 as a way of measuring engagement, social influence, and authority. Thomas Ballantyne – +Rick Galan Don’t worry… I only plan on sticking around and annoying others long enough to figure out the Google Plus gaming system. What can I say.. “Pest Control Guy“. Mike Ramsey – did you see i got hit up yesterday from a company that sells +1’s? That didnt take long.
Ian Lurie – Sweet! What’re they charging? Kidding. Thomas Ballantyne – +Mike Ramsey That’s awesome. Didn’t take long. And I’ve got a couple of spam followers here on Google+ already!
Becky Jutzi – I also believe this will be a RT kind of sorting. Google needs that info now that Twitter dumped them. And they’ll weight brands/influencers before the rest of us. Not every vote counts… the same way anyway. Mike Ramsey – I think the going rate is about .50 I bet that will decrease 🙂
Chris Lang– The reason as I see it as of this second, G+ is on a https link, they are not being indexed by Google search. You can tell is something is in the G index by searching the URL, here’s one from your posts:https://plus.google.com/u/0/102285857774621984725/posts/GH3b4JtvQaR
Set to public too. Returns a not found in Google search.
So my guess is at some point +1s will show in Google search, but not now since the permalink is not being indexed. Odd that huh?
Thomas Ballantyne – +Becky Jutzi … Break ups are always nasty.
Dr. Pete Meyers – How much wood would a +1 plus if a +1 could plus wood? ….What?
Nick Roshon – I had to read that a few times before I understood it. But yeah, more evidence Google+ is still a work-in-progress…
Chris Apple – Say that three times fast…go! Dr. Pete Meyers – Seriously, I know what you mean. I get why the +1’s in G+ don’t count, since they’re a lot easier to accumulate, but using the “+” terminology everywhere is confusing at bes Even for non-SEOs, it’s a bit strange – if you +1 a link in G+, wouldn’t you also probably +1 it in search? The button looks the same. I think the average person is going to get confused fast. I like G+ so far, but +1 in general needs some work.
Kristi Hines – I thought the more +1’s and comments a Google+ post gets, the higher it will be in a follower’s stream. Kind of like the Facebook EdgeRank thing.
Reuben Yau – It’s probably “closed” this way as part of the limited field test. I’m guessing they’ll eventually open it up and allow Google Plus +1s to count as signals in web search.
Michelle McManus– I got it after reading it a couple times and it is a very intriguing question. Can’t wait to see how it all plays out, especially where business is concerned. Thomas Ballantyne – +Michelle McManusSorry.. not trying to be difficult, but I want to blame Google for their insertion of contending names in an effort to be cryptic. …I guess they do have an image to maintain. Oh the Great OZ! Michelle McManus – Oh, I enjoyed the post! I love that crazy talk. Austin Exterminator Charlotte Exterminator St. George Exterminator Pest Control San Antonio
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