Google’s announcement of its new +1 feature looks like an obvious attempt to compete with Facebook’s “Like” button. If you like a page’s content, you’re able to +1, or vote, for Google’s link that takes you there. And just like that your friends with whom Google associates you will be notified that you +1ed the page. Since this has been announced, much has already been said regarding the usefulness of the feature. In the long run, we thought +1 was just going to be another Buzz or Wave. Great in theory, but failing in execution.
Or…What if Google’s +1 is really just a Trojan horse for all those spammers and gamers in cyberspace?
I’m going to be Mr. Journalist here for a minute, and disclaim that I’m not going to reveal my sources, but let’s just say that I have a few friends that work for the search engine. One of them I co-captains with on our high school cross country team. The other dated my sister and owes me several, very large favors.
I can tell you that this will all come to fruition tomorrow when Google pulls the meanest April Fool’s joke ever conceived since the beginning of the internet. Google knows that the only people that know about their +1 feature are SEO pros and marketers. Some of the coding was leaked prior to their public announcement, but they know who is using it and who is already seeing the feature in their search results. Google, one of my friend’s teams to be exact, is already tracking a couple half-created bots and have their eyes on a few more key targets that they expect to have something up and running by tonight.
This will be Google’s Trojan horse, sent among an unknowing city of Troy. Troy welcomes horse. Greek, Google, makes inside the fortified SEO’s wall. Troy is overtaken.
Who’s going to save the Lemmings?
The social wave is HUGE. Many people and companies are hoping on their surfboards for the very first time. Google is trying to find a way to police the waters. Large companies are entrusting their brands into the hands of SEO and marketing firms. Their job? Get ranked. Get seen. Garnish page views. Amass Facebook Likes. Rack in Retweets. Stack on Shares. Etc, etc. N..E..way possible. In recent weeks we’ve seen big names like Forbes and JC Penny get hit for black hat link building. The Kung Fu Panda chopped a few more heads off. But Google’s not stopping there… The +1 feature is to weed out those that game our social circles.
Think of it like the old Lemmings game. Certain lemmings in the crowd have a specific assignments that benefit the group. Some of them even sacrifice self for the betterment of the team. Google just sent a lemming headed for the nearest cliff holding a giant “+1” sign. Their upcoming weeding tactics will be more sophisticated and much more stealth, but their first effort is for the masses.
We know quite a bit about pest control and a little about SEO. Let’s just say that there are a lot of bugs that are about to get squashed.