Posts Tagged ‘pubcon’

What are the chances that after leaving PubCon’s internet marketing conference in Austin TX that I would get a glimpse of Google’s 10 Foot banner ad in the Austin Airport?

Austin Airport on Google Places

AUS.Airport Presidential Blvd, Austin, TX 78719 (512) 530-2242 ‎

 

Let me spell that out for you….

GOOGLE PLACES IS BIG

10 Foot Big in the case of this ad. So if you haven’t caught on yet, take note… Local Search is changing the game.

Internet marketers are scrambling like a bunch of Austin TX fire ants after their mound has been kicked. Local results are showing up for searches like watches, shoes, and costumes. The example of costumes shared by BlueGlass is a little far from what I believe Google’s intent is. Google constantly refers to “Plumbers and dentists” as their local examples. These are truly local searches. Most people that search for a local service, like pest control, have an intent to buy locally.  Restaurants would be the largest category here. The divide happens when we consider what is local? People in a rush to eat lunch are willing to pick up the closest burger. People looking to meet clients for lunch are looking for a joint with the right atmosphere.

Chiropractic did a quick study of what influenced real people in their dinner buying habits for local search.

1- Recommendation. What are friends or reviewers saying.

2- Recognizing the Name. This would be more on branding. When you’ve reached the status of the Salt Lick or Rudy’s BBQ and people from Phoenix AZ know of you, you are doing it right.

3- Location. How close or how far. Sadly the Salt Lick lost out for the PubCon conference because it was too far. Better reviews but too far for our crowd of friends.

So when it comes to searching locally for a restaurant those factors weigh in pretty heavy and search engine’s are not yet calculating your friend’s recommendations and are more concerned about “Location” then they are “Recognition.”

BUT WHAT ABOUT LOCAL SERVICES THAT VISIT A CUSTOMER’S HOME?

Yes. I have a little beef to pick with this one. A local service that covers the entire metro is totally different then a restaurant with only so much local pull. As good as the Salt Lick is, the customer must be willing to go the distance. Services that travel to your home, however, don’t require any more effort from a consumer. So as a consumer, if I am looking for an Austin pest control company, the 5 miles away or 50 miles away argument never really hits the table.  As a consumer looking for a local Austin service, I am more concerned about “SERVICE”. So local results that cannot be sorted by 5 star reviews, or number of reviews, are a bit of a nuisance.

Either way, the 1 ton Elephant of Local Search is on the loose…. and don’t call your local pest control guy about crazy roaming elephants …or gorilla’s.

_________________________

…. and FYI – Austin Airport hasn’t claimed their Google Listing yet.

Related article worth the read: Google Places : Local SEO That Influences Global Search Marketing

Post sponsored in part by:

Bulwark Exterminating 209 East Ben White Boulevard, Austin, TX 78704 (512) 291-1200 ‎

Thank you, Thank you, Thank you Matt Cutts for fixing your google maps! (Not sure if he deserves all the credit but he was the google employee that reassured me that this would happen).  I must say that I am very optimistic about google maps and the direction they are heading.  Here are a couple of things you may want to be aware of when it comes to the future of google maps:

1st and most important…

Google Map extends to service areas of businesses!

This is the best news I have had all week!  In fact, Matt Cutts and Google will be receiving thanks in my Thanksgivings celebration this week! I had the pleasure of addressing my concern to Matt at Pubcon two weeks ago, thanks to an introduction given by Kate Morris, an SEM Gem.

Matt essentially admitted that google was cleaning up the mess it had accumulated from mining the information that was out there for local search. He assured me that the most recent update in the google maps was that they were now pushing their own information for the map results, not 3rd party info.  I mentioned my concern in that the current maps only showed listings within the actual metro city and that this was not reflective of the service areas of many service companies, (cough “Pest Control companies” cough). Matt assured me that they were aware of this and that they were working to correct this….

Two weeks later I get this…

Phoenix Pest Control Map by Google Maps

Phoenix Pest Control Map in Google Maps

So if you notice the map title “Pest Control near Tempe, AZ” … Go through the results and you will notice that the first listing “A” falls right on the town of Tempe.  But “C” Bulwark Exterminating is not within the Tempe city limits… Awwesoooome!

Again… Tempe results show Bulwark Exterminating… not in Tempe… Actual address…

Bulwark Exterminating – Phoenix Pest Control
10401 N 91st Ave, Peoria, AZ 85345


Two weeks ago this search would only give results in Tempe.  Now it gives results of companies that service Tempe but don’t fall within Tempe, AZ.  Thank you Google! FYI I have only experienced this phenomenon in the Phoenix area. But I have high hopes that this will roll out to our cities.

2ndly an update for the San Fransisco maps…

Google is currently beta testing their google maps for advertising:

Future of Google maps

Search done for San Francisco Attorney

Good? … possibly. What if I were already in the top 7, would I get charged for the click? And when they click on the map the sponsored listings no longer show.  The down side I see to this is that the sponsored listings don’t show the reviews. Reviews are huge for CTR.  I would prefer the sponsored list show my reviews and take you to the google review page. But as I have not tested this yet, I really have no constructive input. Just making you aware of what is on the horizon. Great thing about the internet is that you can always test… the bad thing is that you are always testing.

So as always… “The Future is so Bright that I’ve go to wear shades.” (Yes I am singing in my head.)

What a great day!

Happy Thanksgiving to all!!!