Google is now blacklisting websites on a per keyword base. Per Annie Cushing’s presentation on “Look before you Link”.
Annie presented the fact that Google now has trip wires on keyword linking and link building. She mentioned determining the amount of inbound links on a per keyword base in comparison with the amount of brand links a site has. “Quality vs Quantity” was also discussed as the conference was presented with “Brute force link building being thrown out the window.” Big brands are getting away with link spam because they have enough back links to their brand name…. Use SEOmoz for anchor text analysis. “First thing you ask when doing a link audit is if they have a history of link building? Have they bought links?” Annie also gave a plug for MajesticSEO, and using their tools to determine if there were any changes in link building velocity. Spikes in linkscape could get you penalized. Sitewide links are a big red flag.
A few of my Twitter notes:
Understand when you have tripped the filter wire. #BlueGlassFL
Hmmmm…. Is Google now open to bowling per keyword with the new filter? #BlueGlassFL
If all your links have the same anchor text then #YouMightBeSEOchallenged
If Google is as smart as the IRS then they will weed out the corrupt link building websites in the same way the IRS finds a bad accountant and then targets all his/her clients. … I believe Google is at least as smart as the IRS… and probably smarter. … although I am still amazed that two national pest control companies went from under 10,000 links to over 100,000 links in one year… I know bedbugs have been a hot topic, but really? Should branding really be that important?