Likable = Linkable
Image by Hug It Forward via Flickr
Twitter is a great tool for engagement. Yes you should use twitter to build links. You find like minded individuals. You share content with them. You tweet out their good content. You make comments on their blogs. You get invited to guest post. You build relationships, you build links. The best links come from humans, not bots, not tools, HUMANS.
In the same stroke. A relationship is about give and take. Again, yes, you should use twitter to build links. But tweeting out self promoting links every 5 minutes, or 10, or even hourly just to build links will sabotage your relationships. ( see rule #3 Thou Shalt Not Blatantly Self-Promote ) So I try to avoid too much self promotion on my own twitter stream. I don’t use my twitter stream to build links for me. I don’t want to loose influence with peers by flooding my twitter stream with ME, ME, ME. I know, as a pest control guy I probably don’t carry too much influence… Even more the reason to guard what little I may have.
No relationships = No Links
FYI- The best links I get and give from twitter usually come from behind the DM curtain.
Related articles
- New Twitter Data Shows Where You Put Your Link in Your Tweet Matters (blogworld.com)
- New Twitter Data: Optimal Link Placement (everything.typepad.com)
- Should You Host a Twitter Party? (fathomdelivers.com)
- How NOT to Blow Your Social Media Reputation (johnchow.com)
( find me on twitter @Thos003 )
SteveOnTheBike
Thos003
Pest Control Marketing & such... 
So do self promote just not a ton?
Self promote indirectly. Show your cards and let people know who are. Then let them work with the hand you’ve been dealt so that we can all beat the house.
Twitter is a good link building and networking site. Link building can be described as nothing less of an utmost necessity when it comes to attaining a high rank in the eyes of major search engines like Google and Yahoo.