Posts Tagged ‘QR-Codes’

QR codes are super cool if you are an uber geek!

Google Favorite Places QR code

There is an arguments against QR codes. Not everyone knows what to do with them still. Some of the QR code scanners suck, or maybe it’s just the crummy iPhone 3 camera. People also find it more difficult to fumble through their apps looking for that scanner that they rarely use. It’s almost easier to just write in a Bit.ly url.. and people know where to put that. So has the honeymoon ended?

QR Code Marketing Advantages

Pest Control recieves Favorite Place award

See boss this is cool!

1- Tracking.

2- Tracking.

3- Tracking.

What a marketer loves about QR codes is that it can track what offline ad is generating online visitors. Plan and simple, QR codes are best for tracking offline to online marketing. Read more about QR-Codes offline to Online. There was also a romantic flare pulled off by Klein in concealing their message behind a QR code to “Get it uncensored!”. But that gimmick will only last so long… except that I am still talking about it, so props for the originality.

And, yes, there is some very creative design work that can go into QR codes. Still love the Vampire QR code produced for the show TRUE BLOOD. But, other then myself, who really appreciates this advertising? I couldn’t even remember the show! I always refer to it as the “Vampire QR Code”. Not really a stellar branding tactic.

QR Code = Get More Info Here

There is some additional value to “Get More Info Here”. It may even seem to be an easier call to action than visit us at http://www.Website.com. But that’s just it, is it an easier call to action? Are people more likely to scan a QR code than remember a URL? The plus side to a URL is that it is memorable. The down side to using just a QR code is that if they don’t scan it “NOW” then they may never visit your site and get more info.  I don’t have the answer, I am simply saying, know the limitations of your ads. Know your audience. And test which call to action works.

The Future of QR-Code Marketing

Does QR code marketing have a future? Yes, Google did pull the plug on their QR code, but don’t flush the QR codes out with the crap. Wayne,  www.SocialWayne.com, makes some good points, like “Google did not invent the QR Code”. But more importantly, it’s not how anybody else uses it, it’s how you use it! If it works for you, then keep it going. I don’t believe QR codes make great ads. I do believe that a well placed call to action, be it a QR Code or a URL, or BOTH, can be a key element in a good ad.  Do what works for you. I believe QR codes, and even Microsoft’s Tag, have their place in marketing and will still be useful in the future.

Why are they different?

If the language is the same, and the text link is the same then why are the QR-Codes Different?

I am convinced that QR-Codes are passing on more information than you realize.

While some may say that it is simply a generator difference, I am not convinced.  Each QR-Code is readable by quickmark, and apparently contains the exact same URL.  But when generating a new QR-Code from existing QR- codes the offspring is unique.  So the only conclusion we do have is that the generators are marking the code by who generated it, and subsequently the quickmark generator is passing on something from the first generator. …So far the time stamp theory has proven negative.

QR Code Generators Tested

QucikMark – iphone

qrcode.kaywa.com

zxing.appspot.com

Images of QR-Codes and the subsequent matings of QR-Code Generators.

We will call this one big papa as this spurred the research…

Bulwark is a Favorite Place Decal with Google Maps QR-Code

The text link generated by this QR-Code is : http://google.com/m/place?georestrict=input_srcid%3A6a8383041e7e4ce8 according to QuickMark (Big mama).  Quickmark then provides an option to re-create this QR-Code….

Recreated Googel QR-Code with Quickmark

Yes… they are different… but they carry the same url.  So Big Daddy and Big Momma are produced a new baby.

Here is Big Mama’s DNA of the same text/link as generated by big quickmark on direct input:

Typed in QR-Code

Typed into QuickMark QR-Code

Different.

So lets test the text link with an online generator… Number one in the SERP for QR-Code Generator was.. qrcode.kaywa.com

QR-Code generatede by Quick Mark of Google's QR-Code

QR-Code generated qrcode.kaywa.com by of Google's QR-Code

qrcode

No surprise at this point but this is….. Different.

And now if you scan qrcode.kaywa.com (sample #1) with #QuickMark and hit the create button…

The Ugly baby of Big Momma and kaywa.com

Big Momma and kaywa.com's baby

Different… yet the same text/link…?

Next Generator on the search engine zxing.appspot.com:

SEO's desktop shot of QR-Code

QR Code Sample 3

zxing.appspot.com/generator/

And offspring between QuickMark and Zxing:

zxing.appspot.com QR-Code Generator and QuickMark Generator

New baby of Quick Mark and Zxing

Time stamp???? No.  Here is recreation 2 of big daddy and big momma 30 minutes apart.

Time Stamp

Twin delivered 30 minutes later.

Summary

While the intended information is the same, link/text, the QR-Codes are clearly different based on how they are generated.  It seems to me that they must be passing on additional information.  To what end or what information I cannot say.  I am not going to accuse quickmark as being the mother of all whores or Google as being the anti-christ.  Although it is amusing that if this were true.. quick “Mark” could easily be the “Mark of the Beast” if google, which is a number, is indeed the “Beast”.  How many zeros in a google???  Was that 666??? Just kidding!

Feed the beast!

Can someone give me a viable explanation as to why these QR-Codes are different?  What information is being passed on?