Posts Tagged ‘pest control’

It’s been very interesting watching the Africanized Honeybee spread across the US. Every summer you will find public warnings going out in Phoenix and Las Vegas about this aggressive and potentially deadly bee. The following infographic gives the details in beautiful color. Note at the bottom the distance that these bees will travel to attack. In fact, one of the signs used to determine if you have an Africanized Bee problem is to see how far they will chase you.

Africanized Honeybee Infographic

As noted these Africanized Honeybees are moving north. They began in the southern states. Are now common in Phoenix, Austin, San Antonio, and Las Vegas. They are spreading a little more rapidly through Southern California and states the climates with milder winters, but they are still moving north.

If you do experience a bee problem then contact local exterminators or a bee removal company. Bee removal is often more costly, but instead of killing of the bee population the bees will be safely removed and relocated. Bee Exterminators on the other hand may simply exterminate the bees and their colonies. Due to the way bee’s carry pollen on their bodies, dust pesticides are very effective and quickly eliminate bee problems.

Side view of the africanized honey bee

Side view of the africanized honey bee (Photo credit: Wikipedia)

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Dealing with happy customers and positive experiences which lead to wonderful online reviews is very rewarding.

But, dealing with a negative experience and the threat of a bad reviews is painful, as explained by one restaurant owner. A user of Yelp himself he finds it repulsive and revolutionary that a tool that can do so much good can be used for a weapon of extortion.

Read it hear: http://www.standard.net/stories/2012/05/30/restaurants-say-online-reviewers-exploit-their-power

I couldn’t help but leave my thoughts and comments, despite the horrid abuse or even the sometimes justified vindication users have, online reviews are changing the buying, shopping, and business world.

Online Reviews are Powerful

You give a man an inch and he takes a mile.

…but the good news for small businesses is that instead of spending $10k a month in newspaper or yellowbook advertising, they can spend time and energy impressing their clients and earning good reviews.

I know that I am just a pest control guy, but consider this, $10k a month for a full page phone book ad, now take that $10k a month and invest in improving your product or service. Bulwark did just that. We cut phonebook ads and put in back into operations and ultimately our pest control technicians’ pocket. It paid off. Instead of wasting money on advertising that no longer worked, we invested in our people and have reaped the reward.

So yes, review sites like this have a down side, but the rewards on the flip side are well worth the occasional bump.

Invest in Your Future

Investing in your product and/or your people is part of making sure your business survives. Did you know that Gillette invested six years and $750 million to develop it’s razor the Mach3? A razor. A razor that only costs buyers $6 to $10. I can’t fathom spending that kind of money on a razor. How many would they have to sell to make that back? But you know what, it worked. It was a success. The razor is phenomenal. I use it and I love it. That razor captured 20% of the razor market after it’s launch.

An old proverb about investing the future says it the best:

If you are investing for 1 year, plant corn.

If you are investing for 10 years plant trees.

If you are investing for 100 years, plant people.

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I know it’s a little gross, but this really is something that everyone should learn how to do.

http://www.rockymountainmattress.com/blog/2012/05/22/how-to-check-for-bed-bugs-like-a-professional/

 

Spider Pest Control

I caught this little guy joy riding on the front of my car today. The photo was shot through my windshield. The little spider attached its silk thread to the window and waited until I began to move. As the wind picked up, off he leapt. And away he went hoping the wind would carry him to a bright new future and home. Sadly, as the wind was only produced upon the movement of my vehicle this little spider didn’t make it far. And most likely is laying dead in the road some where.

Spring Spiders Ballooning

Cluster ballooning Some rights reserved. Free ...

The process by which spiderlings will often spread is called “Ballooning”. They spin a little silk from their abdomen and let it loose in the breeze. The silk acts like a parachute or kite, lifting the small spider into the air and off to new heights. They often don’t travel far. A few yards is common. A hundred yards if the wind is just right, which is enough to escort them to the second floor of a home, carrying them safely over the pesticide barrier. So yes, even really good spider control services have a bit of trouble come spring.

 Cool Facts about Ballooning spiders:

 How High Can Ballooning Spiders Go? 16,000 feet.

Would you believe me if I said 16,000 Feet? Well you should, because these little critters have actually be found on data balloons that collect air samples at this height. 16,000 Feet.

Adult Spiders Balloon too, just not as often.

Ballooning isn’t recommended for most adult spiders. Being heavier they stand to hurt themselves a lot more than a little baby spider. However, there are a few adults that do get out and balloon it up. In fact, some social spiders do this when the heat rises, using the rising heat waves to carry them away. Ballooning without wind sounds pretty risky to me. Luckily that crazy spider family isn’t found in the United States. The Stegodyphus are most common in Asia, Europe, and Africa. But a few of them made it to Brazil.

Ever heard of Gossamer?

Gossamer is the name that was given to this very fine silk used for ballooning. The name gossamer was passed onto fabrics composed of very fine light threads. The gossamer fabric is popular among white wedding dresses. Interestingly enough, they didn’t actually know that what they had name gossamer was spider silk when they first named it.

Spiders are in Spring Fashion

Yep, High Paris Fashion at that. But that is so last 20’10 spring spider season. Spiders invading other areas. …Scary glasses.

Spiders in High Fashion

Spiders in High Fashion - Freaky or Fabulous? Giles's Spring Spiders

Need Bulwark Spider Control?

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What is SEO? SEARCH ENGINE OPTIMIZATION.

How often does it die?

Who wants SEO to die? Google. Why? If we stop grabbing the free candy then maybe we will buy the search ads.

Pest Control Guy = Professional Killer

I have the solution. Trust me on this… I kill things for a living. I can help kill SEO. The problem is that most don’t understand the solution… If they want SEO to die then we need to kill the Search Engine.

Search Engine Optimization… So long as there is a search engine that ranks websites based on an algorithm then there will be those that optimize their sites to meet or beat the algorithm and rank their websites in search results.

Image of Google & Yahoo offices in Haifa. Both...

Image of Google & Yahoo offices in Haifa. Both located in the same building (Photo credit: Wikipedia)

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General rule of thumb,
if they mention you and/or your company,
then you deserve a link.

My boss was interviewed by a big magazine that published both off and online. He gave some great info and insight into running an exterminator business. What he forgot to do was ask for a link. While this should happen naturally from writers/editors, it doesn’t. Perhaps I live in a dream world that would deem that linking to your source as ethical. Maybe I am alone in thinking that writers should know to link out. Perhaps someday, but for now on my boss has been advised to proceed as follows.

ASK FOR THE LINK BEFORE THE INTERVIEW

It’s really very simple boss, when they quote you they need to do the following:

“Adam Seever, CEO of Bulwark Exterminating, says…”

If it’s an exclusive interview of you then they should conclude with an about section or begin with an introduction were they can build up more of your expertise. You can get a few more links in if it’s an exclusive interview.

“Today we are interviewing Adam Seever, CEO of Bulwark Exterminating, who has used database technology to create www.ScorpionReport.org

In the past I would have pushed for an anchor text link for targeted keywords like pest control , and if I author a guest post for someone then I typically do drop in such a link, but today Google wants to see more of your branded keyword linking to you over heavy anchor text links. You can still accomplish this in an interview if you reference something you have written elsewhere online… “In my recent article on ant control I showed how statistical evaluation of treatments..”

You can also have them drop in easy links under a bio that lead to Find Bulwark on twitter, Follow Bulwark on Facebook: http://facebook.com/bulwarkpestcontrol Read Bulwark’s Blog

These are just a few thoughts on how to get valid links through interviewing or blogging. But don’t over do your linking. If you submit an article to me as a guest blog post with as many self promoting links as what are in this article then I’d reject your article submission. I think 1-2 selfish links per article is permissible. More links are acceptable if they are not self serving. So if you want to load up a few more links then link to your friends.

English: Bulwark Exterminating

Image via Wikipedia

Want to guest post? Then contact me: @Thos003

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LDLLogo

So it’s not everyday that a group of pest control guys get together and don’t have any bugs to squash. So the next best alternative is Dodge Ball. Yep. A group of grown men have out their differences on the dodge ball court… and here is the video for your viewing enjoyment.

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So just having a little fun here, but I decided to test some popular lines and slogans adding a pest control twist…

Out of the Strong came forth pest control.

Bug Tested, Mother Approved.

Have pest control your way.

Good to the last bug.

Is it Live or is it pest control?

Taste Great, Less Bugs.

The lighter way to enjoy pest control.

Why have cotton when you can have pest control?

Obey your exterminator.

Let your bugs do the walking.

The pest control that smiles back.

The future’s bright. The future’s pest control.

I am a defensive wall.  – (Bulwark)

Don’t bumble with the B.

Licensed to kill. Literally.

I kill things for a living.

Buenas Noches Roaches.

Hey… It’s FRIDAY! Hope you have a rocking weekend.

I was doing a little check up on my local maps section for Houston Pest Control, and I came across an ad space that I have never seen before. Google now places ads under a businesses name. Very interesting.

Residential Pest Contol Service in Houston

I wonder how effective this ad is. It does have the benefit of finding an audience that is searching for relevant businesses. Those that buy from Orkin would be potential consumers for Bulwark Exterminating. This could indeed be a great ad space. On the other hand, those that are looking for Bulwark will most likely not be interested in a competitors ad, so long as Bulwark is taking care of it’s customers. In which case this ad will perform poorly. I guess the only way to know is to test. If you are going to test these ads then you may want to consider long and hard about what you will use to differentiate yourself from your competitor. If Google would allow me to create a unique ad for each of my competitors then I could see this as being even that much more effective.

“Have you considered buying from a Family Owned Pest Control company?”

“We offer a guaranteed scorpion control service in writing, do they?”

“Does your service suck? Tired of Corporate pest control?”

“We are the only Houston Pest Control Service with an Angie’s Award.”

As always, test, review, improve.

And if you need Houston Residential Pest Control Service:

Bulwark Exterminating‎
10900 Brittmoore Park Drive
Houston, TX 77041
(281) 668-4930
http://www.bulwarkpestcontrol.com/houstonpestcontrol.php

Today was to be the internet blackout day in protest of SOPA (Stop Online Piracy Act). Mike Halvorsen named some big names in his blog post on those that were going to protest: http://michaelhalvorsen.com/2012/01/google-amazon-facebook-twitter-shutting-day-protest-sopa/

Among those names were Facebook, Twitter, Google, Amazon, Yahoo, and Ebay. None of these have actually closed their sites for the day, but a few are voicing some protest on their site. Other big name websites, like WordPress, Reddit, and Wikipedia have stepped up to the plate. Here are screen shots of websites protesting the “Stop Online Piracy Act”.

WordPress

I actually found WordPress.com to have the more unique and creative protests. Imagine how many wordpress blogs could be in danger of SOPA regulations. In fact, this entire blog could be shut down for even using a screen shot of the wordpress homepage. Clearly wordpress has not blacked out their entire site due to SOPA, as this is a wordpress.com blog, and I am personally grateful they did not.

WordPress.org also strikes in opposition of SOPA. Although at the bottom of the page you can find a link back to the old wordpress.org page.

Amazon

Amazon Protest

Screen Shot of Amazon Homepage 1-18-2012

In case you missed Amazon’s protesting efforts…

So look again and you will see a small box in the top right hand corner labeled “Reasons to oppose or modify SOPA.” Amazon is walking a fine line here as many authors may have reasons to support SOPA.

Google

Google Homepage SOPA Protest

No doodle from Google in protest of SOPA. The google logo still appears on the google maps vertical, but does not appear in google’s other vertical searches. The link on google’s home page takes you to their page dedicated to protesting the movement and includes the following nifty PDF. < click the image to download it >

Surprisingly YouTube shows nothing in opposition of SOPA.

Wikipedia – Biggest Protester

Homepage of Wikipedia in Protest to SOPA - 1/17/2012

Very compelling message by Wikipedia, a site built upon FREE information. They also implement a great call to action to help push phone calls to “your representatives.” Their goal is to melt Washington D.C. phone lines. Worthy attempt. Although wikipedia did not have a complete blackout, and they are employing a rather sneaky redirect. Although I assume that Google will most likely ignore this black hat tactic. You will notice that the above page loads first then the redirect loads on top of that page. My guess is that Wikipedia understands the damage that could occur to their SEO should they show the search engines a bunch of duplicate content and/or pages down. And if you really need Wikipedia to do your homework then try http://simple.wikipedia.org.

Other Notable Protesting Websites

Mozilla‘s home page:

Mozilla’s blog mentions the protest but their blog and all other internal pages are still live.

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Reddit‘s Entire Website for 12 hours:

This includes all of Reddit’s internal pages.

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Wired.com is censored in protest of SOPA

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Pinterest.com, upon login gives the following message and screen shot in protest.

Only visible upon login.

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Slickdeals.net adds a notice on their homepage.

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Congress Woman @RepAnnaEshoo of California is protesting on her site:

Anna Eshoo represents California’s 14th Congressional District–the heart of Silicon Valley. She is Ranking Member of the Communications and Technology Subcommittee.

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Craigslist.org is also adding a protest to their local directories, but with a link to click on through.

Image from Craig's List Phoenix AZ

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Slashdot.org marks through their logo and posts two articles at the top of their page explaining SOPA.

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Fark.com Homepage Support for SOPA

Watch Why You should Support SOPA Video. Farks deeper pages are all still active. And instead of a blackout they went with a white-out.

Non Protesting Sites as of Today:

Facebook, Twitter, Yahoo, and Ebay have nothing on their homepages in opposition of SOPA. Bing announced it’s protest, but nothing on Bing shows them as protesting. And while Godaddy was once listed as a supporter, they have nothing on their website going either way.

Perhaps it’s because the bill is nearly dead at this time, but with the exception of Wikipedia and Reddit, I feel that the protesting websites have failed to actually “BLACK OUT”, and their protests are weak. As a business, I can understand the actual costs involved in shutting down for a day. Google would loose millions if it closed it’s doors for one day. Wikipedia has the luxury of being a Non-Profit, so no money will be lost. As for Godaddy, they are smart for staying out of the political heat.

Feel free to add any additional sites in protest to the comments below.

Enhanced by ZemantaAnd that is a day in online protest, from your local pest control guy, at Bulwark Exterminating.