Posts Tagged ‘local seo’

So I was actually having this dicussion with a SEO guy yesterday about Google bridging the gap between linking websites and GEO regions.  Granted, and IP located in Russia is easy to spy. But what about on a local level.  Does Google now consider local IPs a factor? Seems harsh for all the websites hosted on Godaddy.

The other question we discussed was how websites linking to each other will affect local rankings. He stated that this was too large of a gap to say that this website is relevant to Charlotte, NC so the sites he links to may have Charlotte ties. He believed it was too large of a gap.  I argue, “if they can tag a website with a location or metro city then why not ear mark outbound links with that location?”

Finally is the question of Google Analytics.  Google Analytics already provides regional/GEO data.  You can already see where your visitors are coming from in a location sense.  Now… We all know that Google doesn’t use anayltics to influence search rankings, but who’s to say they have not developed another indicator to determine a websites GEO influence based on a website’s visitors?  Further, it’s not hard to imagine that Bulwark Exterminating is going to have more searches and hire visits from the regions that we service. So does your visitor’s location play into Google’s GEO results? And if so, how are SEOs going to work with ranking factor?

BTW… Bing is also implementing GEO filters, just not blending the results quit like Google…. yet. So these questions would apply to them as well.

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Post to your Place in Google Maps!

Posted: January 14, 2010 by Thos003 in Marketing, SEO
Tags: ,

New to Google local business center…

Feed the Local Maps

So google wants to be updated? Whatever for…???

This new feature is going to force… umm… allow you to be more interactive with google and your customers.  Absolutely a great tool for local restaurants, clubs, and such.  Still a good tool for services, as you can run promotions and events here.  What google is asking for is interaction.  What they want is your time… and time is money.

Great tool to add to your onslaught of Google Maps.

On the down side…

Here is a glimpse of the the before and after Google maps recent service area changes.

Google Maps - Local Business Center

Google had results by service area... and then they didn't

So this is a shot of my trend… what happened?

Google changed their results to show service companies by the service area… My Phoenix pest control location, which is located in metro Phoenix but addressed in Peoria AZ, was granted the service area of Phoenix.  So if you searched Phoenix Pest Control, Bulwark showed up in the maps.  Yahoo!….. (no pun intended)…. And google then snatches it away almost as quickly has they had given it… #fail

So now they are back to only listing businesses addressed in the city searched… a search for Austin pest control shows only locations within the city of Austin…. urghh.  I mean I love it in Austin, as we rank #3 but I am not about to buy up property within every city limit to land in the maps.

The Awkward Google Map Dance Continues….

So you know when you are walking down a semi crowded corridor and you end up face to face with someone going the other direction, and then you do this little shuffle left to right to left… feeling awkward… and hoping the dance will end as you each establish which way you are going to take…. Here in lies the Awkward Google Maps Dance…

On using an employees address that works a route from his home… Matt Cutts… “Grey hat.  How can we let guys that work from home do it and not a legit business?”

Google stance on P.O. Boxes… “NO!”

On getting a mailing address in the city… the Fishkin… “Setting up a DBA and a mailing address is totally legit white hat. Its like getting .AU to do “local” business with the Aussies. I don’t see a problem with that.”

So the mixed messages…. Left… Right… Left… the Awkward Google Dance Continues.