Archive for the ‘SEO’ Category

Do you want twitter followers? Well this a little on why I follow or unfollow people on twitter. Not claiming any secrets on how to gain followers. But perhaps a little honesty from a pest control guy could help one figure out this twitter thing.

 

Follow:

I follow people that are willing to converse with me. If you follow me and have a conversation with me on twitter then I’ll usually follow you. If you follow me and respond to a DM of mine, then I’ll follow you. I have a lot of conversations in private. There is a lot that is said behind closed doors. I find those conversations very valuable. There are a lot of people that I check in on, but don’t follow. I use lists.

Unfollow:

I unfollow people that self promote too much. I unfollow people that publish just links. Sorry, but if you if I do follow you and you unfollow me, then I take that as a sign that you don’t want to openly converse anymore and I’ll unfollow you. And yes, I trim down my list on occasion, so if you’re not following me, or not conversing with me then you’re probably not making the cut. Sorry Bob.

Image representing Facebook as depicted in Cru...

Facebook:

Facebook has been a bit more private use for me so I only allow people I’ve meet in real life into my facebook circle. But don’t worry, you’re not missing much if you aren’t there. I don’t facebook much.

I’d also like to thank Kenneth Gonzalez for his engaging conversation that help spur some of this post. Find his blog at,  http://blog.engagedconsulting.com/ … Now back to that problem of me following 666 people. Sorry but need to change that. If you still say, “I don’t get twitter.” then you should read some of the following articles. Or just start posting comments and questions below. …Its called engagement.

Enhanced by Zemanta

Social media platforms are constantly put in head to head comparisons. So when Mat Siltala from Dream Systems Media did a post about his scorpion sting on all 3 social media platforms simultaneously, the intuitive nature of Mat kicked in. Between Facebook, Google+, and twitter, which platform would be most responsive to a post about scorpion stings? What would be your guess? The results may surprise you a bit.

Google+ Count


Have Matt in circles (2158) – That is a fairly good audience. Google+ is fresh. It’s the new upbeat social hang out. One could speculate that it has more real users… or not. But Google didn’t take the cake for Mat’s scorpion sting post.

Twitter Count


3,618 Followers – That is a healthy twitter following. Mat Siltala has been a very busy busy body on twitter. His follower to follow ratio is fantastic. He puts out a steady stream of useful content. And he laughs out loud some funny infographics. But can twitter compete with the socialness of facebook?

Facebook Social Weight


Friends (602) – Clearly Mat is more selective with his Facebook audience. With a count of 602 the facebook audience is a fraction of Mat’s Google+ and Twitter following. But honestly, Facebook seems to be more intimate. Mat’s lower friend count is because Mat is selective about who views his Facebook stream. And in Mat’s case, he shares things that are bit more private. So I naturally believed that Facebook would be the best setting for a conversation about scorpion stings. Regular life happens on facebook.

And the Scorpion Sting Survey Says…

Twitter wins!

So wait… twitter isn’t just about news and high-tech stuff? You can actually have a conversation on twitter about life? Do you want to know what I had for breakfast?

Okay… I will keep the meal tweets to a minimum. But I was shocked that twitter got the bulk of the interaction. Granted, this wasn’t a planned out scientific test so there are a number of variables that alter this example. But even still, a pest control guy can pick up a conversation on twitter about bugs. And if you know how to converse then you can effectively communicate with twitter. If you can communicate then you can market.

What are your thoughts on operation Scorpion Sting?

Related Articles

How much plus 1 could a Google plus plus,

If Google could plus 1 Google plus?

So Google launches Google plus, and they just launched Google +1 earlier this year. So lets clarify this first. Google +1 is a search related function showing your friend’s recommendations next to search results. Google Plus is their new social media platform similar to Facebook and Twitter. Google Plus seems to have integrated +1 into their social scheme. However, items in Google Plus that receive a +1 do not show over into Google search results. Further, Google Plus is not showing in Google search results and is not searchable…. Why would a search engine take out the search function?

My Google Plus Post of this debauchery that is not* indexed by Google.

*So as of yesterday 7/14/2010 google began indexing and showing google+ in the search results.

I find it interesting that the Google +1 in Google Plus is only a +1 on the Post in Google Plus. A +1 in Google Plus does not show as a public +1 in Google search results for a link shared in Google Plus. I wonder how much weight a google +1 for a google plus link post will carry. #SEO
+5 by Mike Ramsey, Roy Reyer, Chris Apple and 2 others
2 shares – Thomas Ballantyne and Bill Hartzer
Kristi Davis's profile photo Kristi Davis – I didn’t even bother reading those sentences, they are confusing. :) I do find it interesting that this notified me that you shared a post with me. Even though you made it public. That was slightly odd.
Elmer Boutin's profile photo Elmer Boutin – I’m willing to bet that if you +1 a post in G+ it will carry at least a little weight as a “vote” for that site, much the same way a tweet or retweet does.
Steve Bitter's profile photo Steve Bitter – Yeah, I am in the same boat as Kristi. Like dude, you’re sitting like 5 feet from me. Just tell me in person!
Rick Galan's profile photo Rick Galan – I’m with you Kristi, on both counts. :)
Jon Henshaw's profile photo Jon Henshaw – Is this a trick?
Mike Ramsey's profile photo Mike Ramsey – That was so awesome to read. ;-) yeah. how did you get it to notify everyone when it was public, unless it was a public comment with a few people added specifically.
Thomas Ballantyne's profile photo Thomas Ballantyne – +Jon HenshawIn a way… I was testing the add notification for my entire SEO circle… Which means if you are reading this and didn’t get notified that you need to up your SEO skills. =)
Kristi Davis's profile photo Kristi Davis – So it was public and you selected SEO circles? Why would we all get a notification though?
Brian Farr's profile photo Brian Farr – Wait a minute, I didn’t get notified! Should I be offended? Too late to answer that now! =/
Thomas Ballantyne's profile photoThomas Ballantyne – +Elmer Boutin I am also guessing that they will be using the +1 as a way of measuring engagement, social influence, and authority.
Thomas Ballantyne's profile photo Thomas Ballantyne – +Rick Galan Don’t worry… I only plan on sticking around and annoying others long enough to figure out the Google Plus gaming system. What can I say.. “Pest Control Guy“.
Mike Ramsey's profile photo Mike Ramsey – did you see i got hit up yesterday from a company that sells +1′s? That didnt take long.
Ian Lurie's profile photoIan Lurie – Sweet! What’re they charging? Kidding.
Thomas Ballantyne's profile photo Thomas Ballantyne – +Mike Ramsey That’s awesome. Didn’t take long. And I’ve got a couple of spam followers here on Google+ already!
Becky Jutzi's profile photo Becky Jutzi – I also believe this will be a RT kind of sorting. Google needs that info now that Twitter dumped them. And they’ll weight brands/influencers before the rest of us. Not every vote counts… the same way anyway.
Mike Ramsey's profile photo Mike Ramsey – I think the going rate is about .50 I bet that will decrease :-)

Kristine Schachinger's profile photo

Kristine Schachinger – I think my head is spinning .. :) and I am sure there are shops already set up somewhere.. I mean there are not 10 million SEOs on G+ *wink (PS interesting points Tom)

Christina Peterson's profile photo

Christina Peterson – Hey Thomas–in here, is it #SEO or +SEO? Just wondering…

Chris Lang's profile photo

Chris Lang- The reason as I see it as of this second, G+ is on a https link, they are not being indexed by Google search. You can tell is something is in the G index by searching the URL, here’s one from your posts:https://plus.google.com/u/0/102285857774621984725/posts/GH3b4JtvQaR

Set to public too. Returns a not found in Google search.
So my guess is at some point +1s will show in Google search, but not now since the permalink is not being indexed. Odd that huh?

Thomas Ballantyne's profile photoThomas Ballantyne – +Becky Jutzi … Break ups are always nasty.

Dr. Pete Meyers's profile photo Dr. Pete Meyers – How much wood would a +1 plus if a +1 could plus wood? ….What?

Nick Roshon's profile photo Nick Roshon – I had to read that a few times before I understood it. But yeah, more evidence Google+ is still a work-in-progress…

Chris Apple's profile photo Chris Apple – Say that three times fast…go!
Dr. Pete Meyers's profile photo Dr. Pete Meyers – Seriously, I know what you mean. I get why the +1′s in G+ don’t count, since they’re a lot easier to accumulate, but using the “+” terminology everywhere is confusing at bes Even for non-SEOs, it’s a bit strange – if you +1 a link in G+, wouldn’t you also probably +1 it in search? The button looks the same. I think the average person is going to get confused fast. I like G+ so far, but +1 in general needs some work.
Kristi Hines's profile photo Kristi Hines – I thought the more +1′s and comments a Google+ post gets, the higher it will be in a follower’s stream. Kind of like the Facebook EdgeRank thing.
Reuben Yau's profile photo Reuben Yau – It’s probably “closed” this way as part of the limited field test. I’m guessing they’ll eventually open it up and allow Google Plus +1s to count as signals in web search.
Michelle McManus's profile photo Michelle McManus- I got it after reading it a couple times and it is a very intriguing question. Can’t wait to see how it all plays out, especially where business is concerned.
Thomas Ballantyne's profile photo Thomas Ballantyne – +Michelle McManusSorry.. not trying to be difficult, but I want to blame Google for their insertion of contending names in an effort to be cryptic. …I guess they do have an image to maintain. Oh the Great OZ!
Michelle McManus's profile photo Michelle McManus – Oh, I enjoyed the post! I love that crazy talk.
In Related News:
Enhanced by Zemanta

Showing up for his first ever Google plus hangout…

Yes, Jon Henshaw brought a phone for his mic, and ear. Actually not a bad idea if you want to hang out at work and look like your are still busy.

“So if I don’t have a webcam, you pretty much can’t hangout in Google+”

Google+ hangout is probably the biggest advantage Google has over the competitors right now.

FYI- Turn off your email alerts or your Gmail will look like this:

So will Google+ survive?

The problem is that grandma from facebook may visit Google+ for a family video chat, but grandma doesn’t want to start over with a new platform. Facebook has the party, as much as they may be hated for user privacy. Yes, Facebook even made the top 19 most hated companies list by Rueters. So no one wants to pick up and leave. Any online community manager will tell you that “USERS HATE CHANGE.” Google+ is novel right now but will it fade?

If you want more on user feedback for Google Plus:

Final words from the pest control guy

What Google has failed to do is establish a core group of users. Pick a niche, develop a community, and build from there.

I know sad that I must blog my own quotes…

Likable = Linkable

As Shakespeare so put it, “Brevity is the soul of wit.”

Apparently this tweet was liked, as I received some mentions on it. This concept is the summation of a key element in search engine rankings and therefore the core of gaining search engine rankings.

Is Content King?

The search engines want to believe that the best content on the internet will win. They gauge this by links. If you like something then you will share it with others by linking to it. Who hasn’t gotten an email with a link in it to a funny video. Funny is almost always likable. Who doesn’t like things that are funny?… Okay maybe its not best to crack a joke when in a heated argument with a wife. But let’s not get into timing right now. The idea of the search engine tallying up links is to find the sites that are most liked by all. Content should incite people to like you. Content should give people a reason to link to you.

Offline Likability = Online Linkability

To expand this concept one step further, I believe your offline likability is also proportionate to your online link-ability. This is going beyond what the search engine would expect. Search Engine’s believe that people more likely to naturally link to an awesome hotel’s website after having a fantastic weekend of sterling customer service. Hence the best hotel wins. LUMPS - SEOI ..Perhaps. But popularity of lesser hotels may out weigh the likability of awesome less known hotels. I believe we are now taking this one step further. I am more compelled to share articles from individuals that I know and like. I win more links from people I meet and establish a relationship with. Take for instance Dennis G., he’s likable and thus linkable. I am much more likely to link to Ebay after having met Dennis.

We could even Expand this chain to:

 Likable = Linkable = Tweetable = Diggable = Stumbleable = Remarkable = Rankable

As one comment I received stated… “Wow, thanks for that. I have to summarize today why losing links is a big deal, ane explain why they are going to lose their rankings.”

Glad I could help. =)

“So this is good and dandy for individuals but what about businesses. Are we in business to be friends with people?”

If you have not figured out the new online order, YES, YOU NEED TO MAKE FRIENDS.  Granted, being likable does not mean being buddy-buddy. You don’t need to be a BFF. But as a business you do need to serve a purpose and people need to like you doing that service. Disney probably puts it the best:

“Do what you do so well, that the people who see you do it, will want to see you do it again, and will bring others to see you do it.

Adding a smile to your service helps bring them back for more. Being friendly helps them share your business with their friends. In today’s online world this is amplified over several thousand social connections. Social media works best for those that know how to act socially acceptable and be sociable. I am a pest control guy. My first priority is to get rid of bugs, my second is to make you smile a little longer.

Now go out and be LIKABLE!

Facebook is a great place to assist business owners small and large in their marketing efforts.  This post is not going to give the finer details on how to do facebook marketing. It is a quick guide to Facebook Likes and Facebook Shares. Some asked me to explain this too them… so if you found this post because you searched… “How to Like a Comment of Facebook” or “How to Share a Post or Video on Facebook” then you are not alone.

How to like a comment on Facebook

How to Like a Comment on Facebook

How to Like a Comment

When you like a comment that individual will be notified. Liking comments helps further engage your customers, if you are a business, or  your friends if you are using a profile page.

Plus, the comments with the Likes will show higher on the facebook page. Right now Bulwark Exterminating’s Facebook page has a customer comment on top, not because it’s the most recent, but because it has likes.

How to Share a post on Facebook

How to Guide Facebook

How to Share a Post or Video on Facebook

The benefits of sharing wall posts is that more people will find your fan page, and hopefully we will get more fans because of it and/or more business. If you feature a blog and it gets shared then you will bet more visitors to your blog. Youtube video… the same thing. More views.  This helps content go viral on Facebook, because people are sharing the content, the share it, like it, repost it…. got it?

Plus, these items that get shared and liked the most will gravitate to the top of your Facebook page.

Bonus Share

You will also find a share button on your business page at the very bottom of the column to the left. This Share is for your actual facebook page.  Get fans to Share this and you are on your way to Facebook Rock Stardom.


Well that sums up our first in Facebook Basics How to Guide. Get out there and start sharing!

Guide on getting Facebook Likes/Fans

Google’s announcement of its new +1 feature looks like an obvious attempt to compete with Facebook’s “Like” button. If you like a page’s content, you’re able to +1, or vote, for Google’s link that takes you there.  And just like that your friends with whom Google associates you will be notified that you +1ed the page.  Since this has been announced, much has already been said regarding the usefulness of the feature.  In the long run, we thought +1 was just going to be another Buzz or Wave.  Great in theory, but failing in execution.

Or…What if Google’s +1 is really just a Trojan horse for all those spammers and gamers in cyberspace?

The Plot

I’m going to be Mr. Journalist here for a minute, and disclaim that I’m not going to reveal my sources, but let’s just say that I have a few friends that work for the search engine.  One of them I co-captains with on our high school cross country team.  The other dated my sister and owes me several, very large favors.

I can tell you that this will all come to fruition tomorrow when Google pulls the meanest April Fool’s joke ever conceived since the beginning of the internet.  Google knows that the only people that know about their +1 feature are SEO pros and marketers.  Some of the coding was leaked prior to their public announcement, but they know who is using it and who is already seeing the feature in their search results.  Google, one of my friend’s teams to be exact, is already tracking a couple half-created bots and have their eyes on a few more key targets that they expect to have something up and running by tonight.

This will be Google’s Trojan horse, sent among an unknowing city of Troy.  Troy welcomes horse.  Greek, Google, makes inside the fortified SEO’s wall.  Troy is overtaken.

Red carpet for you Lemming.

Who’s going to save the Lemmings?

The social wave is HUGE. Many people and companies are hoping on their surfboards for the very first time. Google is trying to find a way to police the waters.  Large companies are entrusting their brands into the hands of SEO and marketing firms.  Their job?  Get ranked.  Get seen.  Garnish page views.  Amass Facebook Likes.  Rack in Retweets.  Stack on Shares.  Etc, etc.  N..E..way possible.  In recent weeks we’ve seen big names like Forbes and JC Penny get hit for black hat link building. The Kung Fu Panda chopped a few more heads off. But Google’s not stopping there…  The +1 feature is to weed out those that game our social circles.

Think of it like the old Lemmings game.  Certain lemmings in the crowd have a specific assignments that benefit the group.  Some of them even sacrifice self for the betterment of the team.  Google just sent a lemming headed for the nearest cliff holding a giant “+1″ sign.  Their upcoming weeding tactics will be more sophisticated and much more stealth, but their first effort is for the masses.

We know quite a bit about pest control and a little about SEO.  Let’s just say that there are a lot of bugs that are about to get squashed.

Just a few photos from my day as a Volunteer Photographer for Wordcamp Phoenix.

Started the morning out with some organic bananas provided by Organic Themes.

This is the best smile I could pull of at 6:30 AM.

Yep… One cup per participant for the entire day.

Pat Tillman Foundation

Yes. I know that there is lens flare in this photo…

Don’t think that just because I am a pest control guy that I can’t purposefully add lens flare.

 

Pat Tillman Foundation

See that? Now tell me that I can’t add lens flare.

But even more impressive is how the Phoenix Word Camp man of the hour, Chuck Reynolds,

supported the Pat Tillman Foundation. May the memory of that hero live on.

@mrsconrey

Speaking of hero’s… This blogger is a Domestic Engineer. She’s a heroine in my book.

And this was the only WordCamp thus far to accomplish a “Zero Waste Event.” Go Phoenix!

But conserving energy doesn’t mean that you should leave home with your battery half charged.

Brilliant… LIVE ANGRY BIRDS. Theme song and all. Seriously… How can you compete with such a stellar line up?

Lucky winner of an Angry Bird.

Shout out to Corey Miller and the iThemes crew. Great speaker. And nice Custom WordPress Builder.

And the guy from Microsoft apologizing about IE8… Funny.

And this is the super ninja’s kicking off the Red Carpet after party… Plzzzz.

If you like that move…

well you probably don’t, so never mind.

Summary: Wordcamp Phoenix started pretty early for some of us… 5:30am if you had to drive from the outskirts of Phoenix AZ down to Chandler. Here is a brief photo recamp using photos provided by Thos003, me, your local pest control guy. From live Angry Birds to Microsoft apologizing about Internet Explorer 8… it was a fun filled day… And a fantastic night.

All in a Wordcamp days worth of work form you Phoenix pest control guy.

 

Taco Bell is the first ever to use a promoted tweet to make an official statement about their lawsuit.

Taco Bell promoted tweet about lawsuit

Taco Bell promoted tweet about lawsuit

I arrived to work exceptionally early today.  I got my tabs and windows up and running and noticed something that looked completely normal.  Taco Bell was promoting a tweet.  Sweet!  I was hoping for a free taco.  Or, better yet, a free Nachos Bell Grande!

Turned out that this promoted tweet was much different than any other I had ever seen.  Taco Bell was using their promoted tweet to release an official company legal statement regarding a class action lawsuit from a California woman regarding the quality of their beef.  No free tacos.  No half off discounts.  Rather, a one page statement of legal jargon and adamant statements by Taco Bell’s President and Chief Concept Officer.

Should Taco Bell Promote a Tweet about their Lawsuit?

I’m not here to argue the validity or falsehoods of this lawsuit.  In all honestly, its not even going to detour me from eating there.  I love their food.  In fact, this has prompted my co-workers and I to go there later today for lunch.  And we’ll all probably check in on Foursquare from there.

To me, the debate at hand, from a marketing and public relations standpoint, is whether or not using a tool like a promoted tweet is the appropriate or effective way to issue such a statement.  This was the first I had even heard that Taco Bell was being sued over such a claim.  Would I have even found out about it had they, themselves, not pushed the issue in front of me?  When I notified my boss of the tweet and apparent lawsuit, he knew nothing either.  However, my other two co-workers did have knowledge of the lawsuit.  They had heard about it on the radio before today.

At first I thought it was an ill-advised move.  Why go around broadcasting your controversies?  And why would you pay a platform like Twitter to do so?

Then my public relations degree kicked in (Yeah! BYU, class of ’06).  The more I thought about it I have only one word:  Brilliant!  Yeah, Taco Bell is going to inform more people about the lawsuit than probably would’ve found out about it in the end, but it’s better that you be the one informing them than a bunch of angry customers, and bloggers, and Twitter users, and news achors, and Facebook updates and aspiring writers.

Just consider the speed at which Twitter and Facebook function?  It takes literally minutes for someone or something to be a national trend for all the wrong reasons.  With today’s social media boom, wrong reports and ill-speaking travels like wildfire in windy conditions.  If the history of public relations and publicity has taught us anything, it’s better to get out in front of an issue before you have to chase it down.

Still a bold move? Yes.  I had never seen anything like it.  Was it a wise, bold move?  Only time will really tell.  But for now, I say definitely.

Klout vs Peer Index

Very cool post about a new monitoring tool for social media influence.  But wait, doesn’t this take out some of the genuineness of social media? Clearly the power behind social media is that individuals can influence one another. Typically its a peer. Kind of like that class on “peer pressure” that we took in middle school, but now being the peer that can pressure others is a good thing. <Dangerous>

My comment:

This is all very cool and people like to see how they score and ultimately how they measure up. But when is someone going to produce a tool that will not only rank you and score you but then give you advice on how to improve your scores.  While this should be self evident, people that like to game want the rules of the game.

Either way, I still must wonder if Klout scores and social influence scores are more damaging then they are helpful.

Thanks for the comparision and info.

So what do think? Do social media scoring systems destroy the social media platform or do they help people realize “hey, I am big doofus so I need to chill on the twitter-thon”?

And get this, right now you can go find which U.S. cities are the most social media savvy. Social Media Rankings .

And apparently “The average New Yorker has nearly twice as many total friends across all social networking sites as business people in Houston.”