Google is constantly testing and refining their search. This also applies to their ad section. Google cares about conversion optimization. Click here to see previous changes to sponsored section. Despite their “Do no Evil” slogan, they are still in the game to make money. Here is the latest testing of their ad section.
Compared to current “Ad section”:
my first reaction…
What is that Big Yellow Tag doing there?
I am actually a bit skeptical on if this is going to help click through rates. It does grab one’s attention which could help CTR. The main advantage I see is that the shading has disappeared. I think most people have grown cold toward the shaded “sponsored” area and simply skip over it out of habit. I assume that Google isn’t going to do anything that will hurt revenues. Only time will tell if this test goes live in all the searches and how much it helps Google’s bottom line. But you can take this away, “Always be testing. Always.”