Just a few notes from a great article on Social Media…
“Poor Use of Social Media Has Negative, Long-Lasting Effects… perception.” Yes.
“it is important we understand what metrics matter”… What you actually want customers and not just traffic??? (sarcasm)
Love it. The only 2 things I would disagree with… just a little…
1- “Unlike most marketing, the human element places a number of variables and issues that need to be taken into account (with social media)”
That should be all marketing. If you are not marketing to the human element then your marketing is ineffective. Per Seth Godin, “Mass marketing needs big numbers because it is ignored by the masses.” I don’t think Asa Chandler began using coupons to “brand” Coke. He used them to give away free drinks “to people”, the human element. So in my opinion, all marketing needs that key element.
2- I’d like to say that spam is useless, but honestly, we both know that’s not true. If they weren’t making money and sales from it, they wouldn’t be doing it.
I must disagree. Just because everyone is doing it and just because no one is doing cannot be an accurate way to measure something. Just because some people win the lottery does not make gambling a success. Just because no one has ever built a livable shelter on Mars does not mean it won’t work.
.. But again, I love the article overall… and don’t mind me I am just a pest control guy. =)
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