Google’s Rage Pank updated last week
Google updated their system last week. Websites across the board were given their new report card, or PageRank. PageRank was used to score a website’s authority and trust-ability. Both of these factors are part of the ranking algorithm of the Mega-tron of search engines, Google. Today Page Rank is a little green indicator that reminds me of the blinking lights of a Star Wars cockpit… it’s a movie, the blinking lights are only there for effect. Yet, link builders still obsess about page rank. SEO guys still loose sleep over PR sculpting. And the bugs are still crawling through your walls since you haven’t called Bulwark. =)
Page Rank is a SEO Pest
The once ever so important PR is now a fly buzzing around the heads of the SEO cesspools. Do a search for “Phoenix Pest Control” and you will find in the results that the page with a PR=5, Truly Nolan is not on the top, and not even on the first page. Granted it is their home page and that page is not entirely optimized for a “Phoenix AZ” search. Bulwark’s more specific page designed around the keywords of pest control, phoenix, AZ has a PR=4, it also doesn’t rank on the top of the results. So what does PR really do for SEO? I mean really? Great I give my SEO team a pat on the back for having a dozen or so pages on my website with PR=3. Now show me the money! I’ve got a hand full of PR=N/A pages ahead of me regardless of a whooping PR=4!
Position and Page Rank Correlation = N/A
#1 http://www.phoenixpest.com/ PR=1
#2 blueskipest.com/ PR=3
Local business results for pest control near Phoenix, AZ – Google’s Map Section
#3 phoenixpestcontrol.org/ PR=2
#4 http://www.sextonpestcontrol.com/ PR=3
#5 http://www.superpages.com/yellowpages/…Pest+Control/…/T-Phoenix/ PR=N/A
#6 http://www.servicemagic.com › PR=N/A
#7 http://www.phoenixscorpioncontrol.com/ PR=N/A
#8 http://www.bulwarkpestcontrol.com/phoenixpestcontrol.php – PR=4
Page Rank is Dead.
From my perspective, which is only limited by how I rank in the search engines, PageRank is DEAD. And as of last week’s update, http://www.Twitter.com lost all of it’s PageRank. Twitter PR=0. Hey, if twitter can get away with a PR of zero then so can I.
We can pretty much update that to: “DON’T WORRY ABOUT THE PAGERANK.”
Just swat that PR fly and move away from the SEO cesspool.
May 6, 2010 – Since google’s recent update the PageRank of sites were reset on google’s different data centers. Not all data centers have been updated. So Twitter has a PR=N/A on some data centers but not all data centers. So depending on the data center you are pulling your info from you will get different PR results.