My Social Circle/Content in Google Results

Posted: March 4, 2010 by Thos003 in Google Updates, SEO
Tags: , , , ,

Social Content is now hitting the first page of Google… in Beta.

My Social Circle - My Social Content

Searching the net today for my placement and competitor comparison I found a spammer, so I logged in to vote the guy down. Of course, I have often wondered what that little voting button really does for me. Well, I don’t believe it does much to try and vote spammers off the first page of google. It seems totally ridiculous that a wordpress blog with no content and a huge banner image stating “Rent this Domain” ranks on the first page simply because of an exact match. But that’s off topic. So here is the big news….

My Social Circle – My Social Content

Ranking number 10 on the first page of google is “Social Content”. Your Social circle and social content are created by users you have associated with in your gmail account.  Or users in your twitter account that you’ve associated with your profile.  You can login into your social network and see where the data is coming from.

Your friends vote on pages they like.  If that page is associated to your search then those positive votes are shown on the first page of the SERPS.  Check out the image above for the google search results on “Pest Control Mesa“.  How nice.  My friends are making recommendations for me and I didn’t even have to ask them.

Side Note- Recently heard that 64% of housewives look to friends for recommendations on services…. not sure how accurate that is but it sounds pretty close. =)

So I pulled up my wife’s gmail account…. Did a search for “Pest Control Phoenix” and got this in my social section:

So how does this work?  Well since I happen to know the guy that created the top link, I also happen to know that he voted up that content.  So all those votes that you can add for a website that seemed worthless… ???

What does this mean for SEO?

Fewer first page positions. The organics are down to 9 positions of organic content to fight for on the first page of google if the googler is logged in.  And just an FYI for the SEM team… Positions 7 through 10 get about the same number of clicks as all of your PPCs.  So yes, that number 10 spot still holds value.  My fellow partner in crime said, “So how do we get our results to show up there?”  The answer: “GET SOME FRIENDS.”

Google wants real users.  They want real people.  Google began by building the a machine that did all the work for them.  Now they have such a huge array of products that they use live “Human Testing.”  Login, plugin, and let google tap your brain through your little fingers.

Google is going to rule the World Pinky.

Give them free stuff, like free cheese sitting on a mouse trap. Free email. Free blog space.  Free photo space.  And once they are plugged into the matrix we’ve got em.  And the beauty of it is that they won’t want to leave!

…..And that my little friend Pinky is how google is going to Rule the World.

  1. Roosteri says:

    You are correct my social circle will equal fewer first page results. Time for pest companies to be Pro Active.

  2. Leah says:

    Just getting more friends to post positive votes won’t work for long. Like you said, Google wants real people who have real first-hand results so I’d say get some strangers and be nice if you want instant plus votes.

    The Semantic Web was the future of the web over 10 years ago. No more information overload. All that natural data is being cleaned and sorted in relational data bases.

    Machines cross match and connect who knows who, where you were, what you eat, who’s related to who, like forensic evidence only more accurate.

    Forget lying and bogus votes. The SPARQL query processor will catch you in odd-sets and stick you with RDF TRIPLES until you hire a Programmer to get you out. It’s complicated. Don’t try it!

  3. thos003 says:


    Thanks for visiting and thanks for the thoughtful comments. It would be great if a machine could do it all for us, and they pretty much can, but in the end if you are playing a video game against a computer you can always beat the computer. Machines are set with rules and parameters. Humans know no bounds in creative thinking.

    It’s the classic Frankenstein story of technology killing the creator. And as my friend likes to say,

    “Just because you are paranoid and think someone is watching doesn’t mean that they are not watching you.”

  4. D says:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s