Social Content is now hitting the first page of Google… in Beta.
Searching the net today for my placement and competitor comparison I found a spammer, so I logged in to vote the guy down. Of course, I have often wondered what that little voting button really does for me. Well, I don’t believe it does much to try and vote spammers off the first page of google. It seems totally ridiculous that a wordpress blog with no content and a huge banner image stating “Rent this Domain” ranks on the first page simply because of an exact match. But that’s off topic. So here is the big news….
My Social Circle – My Social Content
Ranking number 10 on the first page of google is “Social Content”. Your Social circle and social content are created by users you have associated with in your gmail account. Or users in your twitter account that you’ve associated with your profile. You can login into your social network and see where the data is coming from.
Your friends vote on pages they like. If that page is associated to your search then those positive votes are shown on the first page of the SERPS. Check out the image above for the google search results on “Pest Control Mesa“. How nice. My friends are making recommendations for me and I didn’t even have to ask them.
Side Note- Recently heard that 64% of housewives look to friends for recommendations on services…. not sure how accurate that is but it sounds pretty close. =)
So I pulled up my wife’s gmail account…. Did a search for “Pest Control Phoenix” and got this in my social section:
So how does this work? Well since I happen to know the guy that created the top link, I also happen to know that he voted up that content. So all those votes that you can add for a website that seemed worthless… ???
What does this mean for SEO?
Fewer first page positions. The organics are down to 9 positions of organic content to fight for on the first page of google if the googler is logged in. And just an FYI for the SEM team… Positions 7 through 10 get about the same number of clicks as all of your PPCs. So yes, that number 10 spot still holds value. My fellow partner in crime said, “So how do we get our results to show up there?” The answer: “GET SOME FRIENDS.”
Google wants real users. They want real people. Google began by building the a machine that did all the work for them. Now they have such a huge array of products that they use live “Human Testing.” Login, plugin, and let google tap your brain through your little fingers.
Give them free stuff, like free cheese sitting on a mouse trap. Free email. Free blog space. Free photo space. And once they are plugged into the matrix we’ve got em. And the beauty of it is that they won’t want to leave!
…..And that my little friend Pinky is how google is going to Rule the World.