Google Maps, 7 Box???

Posted: October 7, 2009 by Thos003 in Google Updates, Marketing, SEO
Tags: , , , , ,

Google has been undergoing a lot of face lifts recently.  As of date, google’s 2009 maps addition have made a huge impact on search results and overall website traffic.  The maps are stealing some if not most of the spot light for many searches.  And if you haven’t caught this google wave then build your ship and get on board.

What’s new as of today, is that the coveted “10 box” or “pack 10” for local searches is now down to 7!

That’s right, you will find only 7 local companies now when you search for “Pest Control Austin TX“…   Let’s try again 7-box when you search for “Pest Control Mesa AZ“. Just barely above the cut on that one…

The new limit is 7! Which may not be a big deal,… unless you were 8, 9, 0r 10.  That is just the way google crumbles.

Wait, your not seeing what I am seeing in your results?

Oh yeah, as of today on 3 separate pieces of equipment from, 3 different IP addresses, I got 3 totally different results.  Google Local Search Results are now popping up everywhere!

Here is a quick tally for search term “pest control” (of course)…

I-Phone – #19 (used to search this before) Different top placements for 1,2,3…

PC – #19 (used to search this before) Different top placements 1,2,3,…

Blackberry – #13 (Never searched for pest control before) Similar top 1,2,3, as I-phone different than PC.

GOOGLE!!!! Quit changing my results!

Oh, and as far as the maps go… If you put in your location, or let it locate you through your IP address it will give you map results based on proximity.  If my IP is in Raleigh, NC… it gives me a different 10, I mean 7, on the map results.  If I change my location to a zip code it changes, if I change my location to a city it changes again.  Each time it pulls the listings that are closest to your IP, Zip Code, or City location and the listings that are most relevant to your search.

Soooo, forget optimizing your location for the entire metro area!  Unless, the niche isn’t that competitive. It is internet real estate where value is based on location, location, and location.

Hope this helps!

* Search results will vary based on user, device, browser, IP address, web history, search term, and other undetermined factors, therefore we are not sure what results are typical and make no claims as to testimonials given hereof, or thereof.

** and for my FTC disclaimer… If you consider this a Google review then your wrong. It’s a Google Report, either way Google did not pay me for this.  I am however associated with a pest control company, so if you see a link that says Exterminator Tulsa and it points to a particular website then yes I did that on purpose and yes they pay me to work for them, but, this is kinda not work stuff… so classify it as you wish.  Man I love my job!

P.S. You can optimize for an entire metro as a key word… try “Austin Pest Control”, but google is changing the way people search by adding local results to service terms, like “pest control”.  Why add in my location if google will give me results based on my location?

  1. […] Because Google maps just got trimmed to a 7-box, which means less […]

  2. Dave says:

    I hate to knock your theory but I have a listing for the metro city of Phoenix and my address in Maricopa! I think you are wrong about the centroid and triangle.

    It was right a few months ago…

    • thos003 says:


      It would have to depend on the search term and the number of map results and or the competitiveness. I have heard that google maps has about a 50 mile pull. But I have yet to see a generic search term that goes beyond the city limits.

      I would like to take a look at your search term and result.

  3. […] Google 7 Box Tags: how to get listed in google maps Category: Uncategorized You can follow any responses to this entry via RSS. You can leave a comment or trackback from your own site. […]

  4. Leah says:

    That whole thing doesn’t sound right if the local search results is based entirely on LOCATION only.

    What if the address is a rental box at the local we-ship-it-for-you center and there is no local business there – it’s really 5 hours away but hey, they pay $10 a month to get a lucky 7 – that’s not cool.

    What about another couple of websites an hour away that might have way better service, selection and prices not to mention PR and stability in their field and a better guarantee.

    That tells me there is MORE, WAY MORE to who get the lucky 7 spots then JUST LOCATION otherwise, we’re ALL in trouble. Especially Google for giving out 7’s that won’t always be called lucky.

  5. thos003 says:


    Thanks for your comments. Yes we are in trouble. For anyone that wants to spam google’s maps it really is down to being located in the city proper. There is the infamous LA Locksmith guy that put up all kinds of fake addresses on the maps and dominated all the LA suburbs by simply having an address in that geo area.

    Google did correct this for a brief period of time and added results based on service areas, but they have since reverted back to their in the city 7 boxes. Check out the post and images on that here: Service Areas in Google maps.

    In fact I just asked Matt Cutts via a tweet to @webpronews about this last week. His reply… “We are still working on it…” more like thinking about.

  6. Finrod Felagund says:

    I wonder if this is still a problem for Google. Is it really that easy to cheat the system now? Google is a spam hawk. Any foul play and alarms immediately start going off in their algorithms.

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