Marketing 101 – What separates you from the Crowd?
Marketing 201 – Staying ahead of the crowd.
Once you have successfully separated yourself from the crowd you will get noticed. Getting noticed by customers and potential customers is great, but getting noticed by competitors may be a bad thing. Essentially if you cut the road to a new found success, your competitors will jump on the same road.
Why then would I be so liberal to share what we know?
I believe that the leader that finds the new territory and reaps the market domination will remain the leader for a good period of time. Perhaps the oil pump will run dry, but its still valuable while it runs. But more importantly I believe that competition makes us better. It makes every one better, which ultimately is a good thing for the consumers.
How do you stay ahead once your a leader?
“The ability to learn faster than your competitors may be the only sustainable competitive advantage.” – Arie P. De Geus
Continued learning and reading. Is not a secrect. Its not a trick. Its improvement one step at a time and it consistent improvement. That’s it. Get ahead and stay ahead.