Pest Control MLM – Primerica

Posted: May 13, 2009 by Thos003 in Marketing
Tags: , , , , , , , ,

Marketing Tactics 101-

The following is a record of a recent run in I had with a Primerica representative.  This individual contacted me via an email address and a phone number that I provided on a Boy Scouts of America sign in sheet for Safe Swim.  (A little bit of background, I volunteer as an Assistant Scout Master to the local Boy Scout Troop, chartered by my religious organization)  While I wasn’t too upset at the original call or the follow up and the emails, I have to question the sincerity of this individual for my welfare.

___________________________________________________________________

—–Original Message—–
From: Bryan *****

Sent: Thursday, March 26, 2009 7:43 PM
To: Thomas
Subject: Re: Nice meeting you at Safe Swim Defense…

I wanted to ask a favor…I think I may have mentioned I do financial advising; well with my new office out here I’m looking to expand and know that the more people who know what I am doing the better. I wanted to see if you’d be willing to briefly meet up to allow me to show you what I do…worst case scenario, you may know someone who might be good at what I do or could benefit from my services. I’d sure appreciate your help–have a great day!
-Bryan

On Tue, May 12, 2009 at 3:04 PM, Thomas wrote:

Hey Bryan,

I got a phone call from you the other day.  Just following up with you.  My uncle is a financial planner so when I do get around to opening up my IRAs I will be contacting him.

If he is unavailable then I will give you a chance.

-Thomas

—–Original Message—–
From: Bryan
Sent: Tuesday, May 12, 2009 3:35 PM
To: Thomas
Subject: Re: Nice meeting you at Safe Swim Defense…

Sounds good…I got your message and I appreciate your follow up.  Sorry I hadn’t called back yet.  As I was reading your email Trent K********* (my wife’s cousin and National Sales Director in Primerica) popped his head in my office and says he remembers you from several years ago–small world!  Regardless of your interest in becoming my client I would still like to meet up with you at some point…just let me know.  What firm is your uncle with?  Make it a great day!

-Bryan

—–Original Message—–
From: Thomas
Sent: Tuesday, May 12, 2009 3:36 PM
To: Bryan
Subject: RE: Nice meeting you at Safe Swim Defense…

Sorry, but if you’re doing Primerica then you have a tough road ahead of you.  My advice… RUN.

-Thomas

—–Original Message—–
From: Bryan ******
Sent: Tuesday, May 12, 2009 3:45 PM
To: Thomas
Subject: Re: Nice meeting you at Safe Swim Defense…

Sorry to hear your experience wasn’t a good one.  For me it’s been unbelievable!  We’ve already went over $50k/year in income and I love educating clients on how to become properly protected, debt free, and financially independent.  I WILL succeed at this.  I appreciate your concern and good luck to you in your indeavors.

~Bryan

—–Reply Message—–

Bryan,

I learned something from my experience at Primerica, I was there for 2 years and had over 20 people in my down line.  I won’t go into details about my experience.  But I was able to learn and grow from it.

One of the reasons I left was because I hated walking around looking at people with $ signs in my eyes.  It cheapens relationships.  My buddy Rob, former Primerica teammate, called me up about 2 months ago.  I was happy to hear from him.  It had been over a year since I last spoke with him. A few minutes later he is asking me to investigate and give my opinion on a new energy drink business…  I find out its just another pitch on yet another MLM business. I was saddened by this.

$50k, $300k,… I am beyond putting a price on my life and my friends.  I have sufficient for my needs.

In my opinion, Primerica offers some great grounds for helping people manage their finances. That’s a good thing. However, I do believe there are better products and options out there. Products, options, and services that take less from the customer’s pocket. Weighing the company as a whole, I dislike what Primercia stands for.  It is as they are mixing a little good and a little truth with a lot of crap….  It seems to me, “The philosophies of man, mingled with scripture.”

That’s my opinion from my personal experience.  That’s what I witnessed.

Funny, I still have this vivid memory of sitting with Lucy at lunch and she said to me, “Wow, its great that you are starting this so early in life.  Just imagine, never having to worry about buying diapers, or paying your bills.”

… She seemed so sincere at the time.  To her credit, what she foretold came true.

I truly hope for your success. If Primerica is what will bring you your definition of success then I am happy for you.  If it doesn’t then I am sure that you can create your success somewhere else. I believe that God rewards us as he promises and that our blessings are received based on adherence to principles as God has defined.

…Why I felt compelled to write this to you, I am not sure.  Do with it as you see fit.

-Thomas

_________________________________________________

So what does this have to do with marketing and pest control services?

I believe in doing what’s right for the customer.  I believe in doing what’s right for the company.  Its a win/win situation.  Its a mutual understanding a respect for what each party is contributing to the relationship.  Its not a one sizes fits all and everyone needs to jump aboard.  In fact, I am sure that there certain individuals that despise pest control companies altogether.

So back to the point.  “Nothing rings truer than the truth.”

Marketing based on false info, scare tactics, or other manipulative grounds is a short term game strategy.  MLM feeds on false ideas:

1-Get Rich Quick/ Get rich Easy.

2- Fear that if you miss this opportunity then you will fall behind and you may never catch up.

3- Its for everyone and anyone./Anyone can do it.

Its a short term game strategy for most MLMs.  Which means you are forever rebuilding and replacing.

But this mentality isn’t just found in MLMs.  Its found in all types of businesses.  From carpet cleaners, restaurants, retail shops, SEO companies, to pest control operators. Call it short game strategy or  penny-wise and dollar dumb.  I believe its unfulfilling and unproductive.

Honesty shouldn’t be the best policy, it should be the only policy.

P.S. Perhaps I would have felt differently had he asked my permission to contact me.

Comments
  1. วรยุทธ เสียงสนั่น says:

    Hey, you have a great blog here!
    I’m definitely going to bookmark you!
    Thank you for your info.

  2. Chris Davis | Best MLM says:

    Not all MLM’s feed on those 3 false ideas, but sadly most of them do.

    With the right payment structure, anyone can make money with a couple of hours a day of advertising.

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