Yes you’ve got SEO Skillz… Don’t let it go to your head.
Hey it’s Friday!… Just keeping it real.
This Christmas season seems to only mean more, and more, and MORE, EMAIL SPAM!
Call me Mr. Scrooge, but I am sick and tired of emails about the LAST MINUTE DEALS, BUY NOW HOLIDAY SAVINGS, AND 1 MORE DAY TO SHIP FOR CHRISTMAS… BAH! Hum BUG!
All this email spam is running my day… So this guy gets the heat, a Mr. Paul Schmitt wants to increase my Google Rank. Oh very clever using the name Schmitt and Google together. I don’t know but it seems to have a familiar
My good friend Dan recently launched a very sweet SEO plugin I have ever got my hands on, its called Keyword Winner!
As you type to create a headline in your blog post, the results automatically display making it easier for you to get instant SEO Stats so that you can choose the best headline based on its competitive nature and search trend each time.
The information is there at your finger tips making it easier to target the right headlines and rank to the 1st page of Google easily.
See it here: http://tinyurl.com/7zub44u
Less competitive phrases are highlighted green, and more competitive phrases are highlighted red. You will get an instant drop down with up to 10 suggestions on other keywords!
This is one of the easiest to use SEO Plugins in history and is already revolutionizing the way we do SEO today!
Be The first to take advantage of this and see watch your headlines soar to the top and watch your competitors drop!
Get 1st Page for non competitive highly searched headlines guaranteed
Cheers To And Your Success,
Now I didn’t actually bother to click on the tinyurl.com link as I don’t want to encourage this spammer to send more spam. And I am pretty sure that writing crap content about a non related subjects isn’t going to do me much for ranking these days. And the sheer fact that you are using email spam tells me that I don’t want your type of SEO, Mr. Article Star. What I can deduce from your email is that you are most likely an article spam farm. Which tells me that you are being hunted by the Kung Fu Panda.
And I am here to do whatever I can do to help eliminate pest like you.
The Pest Control Guy.
Find my full article here: Google uses landing page optimization.
Not my contest but @SEOaware‘s contest. If you are not following her then you should be. She asks some really hard questions of the SEO world and of the search engines. She believes that SEO’s should make problems known to the SERPs. And she feels the SERPs should respect the balance they run with SEO practitioners in the internet EcoSphere.
Take note of those individuals that have left comments there. You will find a good set of heads running through her blog. Play on.
BTW… Love the fact that this photo of Dennis shows up for SEO People
If a tree falls in the woods and no one is around to hear it, does it make a sound?
I hated this “philosophical” question when I first heard it, but philosophy is not found in the quick logic that suggest “yes, it will make a sound.” For those that endeavor to understand philosophy, the question itself should cause us to reach into the creative cognitive reasoning part of our brain, to ask the question, to understand the possibilities, and to draw a conclusion based on our core beliefs. Therein lies the philosophical part. To stretch one’s mind a bit to the possible answers and the reasoning behind those answers. Truthfully I don’t like to argue every insignificant point, detail, or question. One could easily get lost in the philosophies of men. Following down paths of obscure logic to pointless directionless locations is most often a waste of time. So why then even begin such banter? Because if we have not traveled into the darkness from time to time then we have not explored new possibilities to find better roads. But it’s a delicate balance between wasting all our time in the darkness and vigorously pursuing known paths to new heights.
(I almost feel like I should stop right there, but being encouraged by Alan’s recent post The Psychology of SEO I will do my best to complete my thought.)
Take your pick of definitions… Eny-Meany-Miny-Moo… I pick number 7 to go.
7. A set of ideas or beliefs relating to a particular field or activity; an underlying theory: http://www.thefreedictionary.com/philosophy
How I see a philosophy; a core set of beliefs based on an entity’s principles, logic, and reasoning. Yes, both reasoning and logic. Although some would argue that philosophy is “a search for a general understanding of values and reality by chiefly speculative rather than observational means.” I feel that humans have the ability to reason for a purpose and that reasoning, speculation, and observation can lead us to a greater understanding. If logic is the study of arguments, and reasoning is the drawing of conclusions then both are good ingredients when developing a philosophy.
There are many that believe that SEO is constantly changing. SEO today isn’t what it was 10 years ago, 5 years ago, or even 5 months ago. Even those that pronounce SEO dead. Those that chase after the blowing sands of SEO could find themselves in quick sand or buried in the next desert sand storm. How do we then avoid the pitfalls of the changing winds? We develop a deeper understanding of how the winds change, why the winds change, and the pressures that affect those changes. We seek to understand the winds. Once we understand the wind, it’s patterns, it’s reasons, it’s methodology, we can then apply that understanding to our values and/or test it against our interests.
There must come a point when researching and reasoning develop into a core belief. An entity must take a philosophical approach bridging the gaps between the anecdotal information, the statistical analysis, and the written declarations. Can one simply believe and accept that the search engine wants to provide its users with the best results when they are for profit organizations? Should we argue points on why a search engine wants irrelevant and spammy results showing up? The end in any of these questions should be what beliefs will we subscribe to. How will those beliefs affect our SEO? If we make such beliefs and draw conclusion then we can develop our SEO philosophy. The reason for doing so is that a core philosophy in SEO will allow you to move beyond the newest trendiest SEO topics. It will help anchor us in the shifting sands. It will provide a foundation to build on instead of leaving us running to and fro with shifting winds looking for better ground. Your SEO philosophy should be well founded so that you don’t loose site of your SEO architecture and strategy.
Here are a few SEO philosophy that have developed with or without the practitioners awareness:
“I believe that the search engine wants to mandate it’s laws and rules but doesn’t wish to hire the police officers to enforce the law.” (Paraphrasing a conversation I had with a very effective SEO veteran.)
This particular mad hatter makes a lot of money bending the rules and in turn actually makes the search engine money. It would seem that his logic is that money rules the roost for both himself and the search engine. It even appears to be a win-win for both! Other black hatters complain that “the search engines use automation so why can’t I?” They argue that they are simply following the examples of the search engines and the fact that their tactics work are proof that they are giving the search engines what they want.
If it’s not written then it is free game. But don’t break the speed limit any more than the guy next you. Doesn’t everyone know that you won’t get pulled over at 10 mph over the speed limit?
The search engines are clear in their terms of service. They provide ample resources for webmasters to use so that webmasters can do it the right way. Their intent in providing so much for free is so that we can trust them. Site structure alone is sufficient to get sites ranked. If you build it well enough then you will get found and people will link to you and return. Natural and organic growth is the best way to do it. Search engines have and do remove websites from their index. The search engines do set up algorithms to beat out scammers and spammers and they continue to develop their software to be more accurate. The more rules the search engines create the better we can follow and the better the system will work.
Read. Contemplate. Watch. Listen. Learn. Move beyond pure numbers. Move beyond speculation alone. Use both reason and logic to understand the search engines, the variety of search engines, and their core values. Then evaluate your business model and what values your business carries. Align your goals and values with the goals and values of the search engines, as you perceive them, and you have a SEO philosophy. Ground your efforts in that core philosophy.
One of my personal philosophies is to try and live by the spirit of the law and the letter of the law. But if push comes to shove, the spirit of the law usually trumps the letter of the law. So I am sorry, but if my load speed on a site is a little slow due to more graphics and/or higher quality graphics and the search engine wants to ding me, I must subscribe to what my visitors want.
I know for a pest control guy that usually cracks jokes this post is going to be out of my genre, but I am not a static character.
“Relationships are not defined by a single moment but are a summation of all moments spent together.”
Philosophy Two, I love my job by choice. =)
I thought the purpose of hosting an info graph was to generate links that point to that info graph. Meaning, I create a concise, quick, easy to read, informational spread that provides good enough info that people will want to share. Adding spammy links??? Irrelevant links looking for only anchor text link building, yeah that’s pretty lame. It would also probably hurt your efforts since those that “get it” won’t push crap around. But does having links included make it spammy???…that could be in the eye of the beholder.
I was recently reading a blog where the blogger “apologized” for using his client as an example…. That’s a little extreme. If I am paying you to do SEO then I would hope that I would be used as an example where relevant and useful. If the information is good enough,the links relevant, and/or if they add to the conversation, please do include links on your info graph.
Not that I agree with the guys trying to scam links or trying to make it appear relevant and therefore get purchases because people believe buying vouchers is helping Pakistan… But if there needs to be a sponsor for an info graph then so be it. I don’t look negatively at GoDaddy for sponsoring the “Walk for the cure” in Phoenix every year.
Do I think that spammers will bring the death of the info graph? Not hardly.
In a recent online chat I heard the phrase “customer-focused marketing” and it were as if the sound of fingers nails went screeching through my entire head tearing through my throat and digging into the pit of my stomach.
I believe that term “customer-focused marketing” may put a company in the wrong mind set. It is very dangerous to assume that you can simply market to what a customer wants to hear. One of my competitors markets “hassle free pest control” because that is what the consumer wants. But just marketing it doesn’t make it a reality.
I had a great lunch the other day with some very smart people. One of them actually found Bulwark Exterminating’s service through social media. (YAHOOO… ALL MY TWITTER TIME HAS PAID OFF!)… Probably not…. Fred even beat me to posting his blog post: Local Search, Social Search More importantly, Fred’s analogy still rings true… “A polished turd is still a turd.”
Taking a peek behind the curtain in the Wizard of Oz left Dorthy with a whole new perspective. Coming out from behind the curtain and allowing your customers to view you for who you really are can be a frightening proposition, and yes very awkward. Letting your magical mirror tell you that your beautiful is entirely different than wiping away the muck on the glass and taking away the smoke to see what is really staring back at you.
I am all for businesses and individuals taking a serious look at where they currently stand and asking their audience or customers for feedback. After collecting this data, looking for a real way to meet the demands of those that care about you and your service/product. But stepping out there and asking them what they want and then trying to dress a donkey up to be an eagle, just isn’t going to fly. You can’t just say, you are doing it, you’ve got to do it…
I am sorry, I can’t hear what you are saying over what your actions are yelling!
The business world is shifting. Buyers and consumers are shifting. There are more options and more ways to find those options. There are more reviews and more people publishing their reviews. Mass media is ignored by the masses. This trend has been happening ever since cable jumped onto the scene. Less than 20% of TV viewing is done through the big 5 networks, which once owned over 80% (a 3 year-old stat). This loss in mainstream media is amplified now by the internet. The masses have splintered off. <What?> Yes, really. Your customers are individuals.
Don’t end up like GM. Don’t end up like other failed marketing campaigns and companies who excuse themselves with “The customers just didn’t get it.” … No… YOU DIDN’T GET IT! Don’t focus your marketing on what customers want to hear. Focus your service or product on what customers are asking for.
I believe that for the first time ever large businesses are having to face their customers… and you know what, when the Wizard of Oz stepped out, after the initial shock, it actually ended pretty well for both Dorthy and the Wizard. …..because he cared and helped solve her problem. Win-win.