Costs and Benefits for Staying Relevant

I’m sitting in McDonalds amazed at the restaurant that it now is compared to what it once was. Modern art on the wall. Lounge chairs with coffee tables. Menu changes with smoothies, lattes. Sure the iconic happy meals are still available, but now you can order those with apple slices. The milkshakes are still on [...]

Attribution’s Value to the Customer Intelligence Function

Today’s email brings to mind a number of great questions… Read the following for a peek into the future of digital marketing attribution. Attribution’s Value to the Customer Intelligence Function By Bill Muller, Editor With the emergence of the Customer Intelligence (CI) function within many enterprise-sized marketing organizations has arisen the desire to look at [...]

Twitter is a link building tool.

Likable = Linkable Twitter is a great tool for engagement. Yes you should use twitter to build links. You find like minded individuals. You share content with them. You tweet out their good content. You make comments on their blogs. You get invited to guest post. You build relationships, you build links. The best links [...]

Amazon Local Enters Coupon Marketing Race

It all started with a little success from a place called Groupon. Groupon raked in huge coupon marketing success. Google wanted to buy, Groupon said “No”. Google Offers was born. Living Social (the firstborn), Kudzu Deals, Facebook Deals, Phoenix New Times…. The list of companies trying to compete in this seemingly new and fantastic coupon [...]

Why Follow on Twitter? Why unfollow on Twitter?

Do you want twitter followers? Well this a little on why I follow or unfollow people on twitter. Not claiming any secrets on how to gain followers. But perhaps a little honesty from a pest control guy could help one figure out this twitter thing.   Follow: I follow people that are willing to converse [...]

Google Endorses YellowBook?

Email: Hello from Google! For a limited time, Yellowbook will set up a new AdWords account just for you and build your online advertising campaigns at no charge.* And even better, you get a $100 Google AdWords credit to get started. This is a great opportunity for you to have Yellowbook professionally manage your AdWords [...]

Does LinkedIn IPO Demo The Power of Branding?

Why did LinkedIN’s IPO price double yesterday? Was it because of LinkedIN’s awesome business prowess and potential earnings? It seemed from the few people I spoke to that were remotely interested in purchasing their stock that the simple reason was “It’s LinkedIN.” What earning potential does the social media site of the business world have? [...]

Are QR Codes Good for Marketing?

Are QR Codes good marketing? They have been acclaimed as the offline to online marketing bridge. But what are the limitations? Are they just a passing fad.

Facebook Basics: How to Guide

Facebook is a great place to assist business owners small and large in their marketing efforts. This post is not going to give the finer details on how to do facebook marketing. It is a quick guide to Facebook Likes and Facebook Shares. Some asked me to explain this too them… so if you found this post because you searched… “How to Like a Comment of Facebook” or “How to Share a Post or Video on Facebook” then you are not alone.

How NOT to Respond to Google Reviews

Google just released the ability to respond to reviews! Here are a few tips in how not to respond to google reviews, and why you shouldn’t fake reviews.