Posts Tagged ‘Home and Garden’

Facebook-Birthday-Sponsor-spot

I am not going to lie, it’s pretty freaking ingenious. Especially if Starbucks is paying on a per click base. I’m guessing that this little ad is worth it’s weight for both facebook and Starbucks. If only pest control were as cool as coffee. Unless… maybe… do you think customers would buy pest control for their friends??? Uh… Nevermind. Snap out of it. Wake up and smell the coffee!

Facebook Birthday Targeting

Apparently at one point they had birthday targeting. Then it seems they relinquished it. Perhaps now it has a 2nd life in this new ad layout.  Facebook birthday ads are back. Perhaps this time to stay since they may actually be targeting the birthday present buyers rather than the birthday present receivers??

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Google
by Thomas B.
I was approached about setting up a booth for a Home and Garden Show in San Antonio, Texas. Pest control should do well in a marketing effort targeting homeowners, right? The promotional material sent to me included the following quote:

“Dollar for dollar, consumer shows continue to offer the
most significant return on investment and are the most
effective use of the marketing dollar.”

- The Wall Street Journal, Feb. 2007

Intrigued, I searched this article out online. …It was no where to be found.

Reviewing the Quote

Beyond the fact that I could not find this quote anywhere online, I see some flaws here. The quote is 5 years old. A ton has changed in 5 years. Internet marketing is still in it’s infancy. Frankly, I find it hard to believe that internet marketing can be beat on ROI. But that’s only speaking from my experience as a pest control guy. As it were, the fully report cannot be located online, therefore I cannot even determine if internet marketing was considered in the study. The quote alone a reveals nothing as to the business or businesses that they used to determine that Home Shows were the best ROI for marketing dollars. Sorry, but this quote does nothing for me. I need real data please.

Marketing Dollar for Marketing Dollar best ROI

market 1

market 1 (Photo credit: tim caynes)

Where would you put your money for the best marketing ROI? Well… that really depends on who YOU are. If you expect to get the exact same results as everyone else in a specific marketing avenue regardless of your business, of you location, or of your target audience then you don’t understand marketing. “Consumer Shows” probably work extremely well for the wedding industry. It’s a very niche audience, the attendees are looking to buy your service. But for the vast audience of “Homeowners”, not all of them will need new flooring, new windows, or new appliances. And many of them will not show up at a Home Show with the sole intention of finding a pest control company. Therefore, it becomes a harder sale. An exterminator’s ROI is not going to be the same. And the San Antonio Home and Garden show isn’t cheap, well not by my standards. How many pest control services would one have to perform to recoup the money and time investment?

Weighing Marketing ROI

Don’t buy into the “Branding” concept. Don’t just assume that you have to brand your business and that the ROI can not be determined for every marketing endeavor. The best way to determine ROI is with hard numbers. Find a measuring stick and use it. And work it backwards. How many widgets do I have to sell to break even on a given marketing campaign? Does that number seem feasible with the size and demographics of the audience? When it comes to numbers, my accountant has taught me to error on the side of caution. Be realistic. Look at the worst case scenario. Once you determine how you will measure the success and considered the value at the worst case scenario, then you can proceed and report on the success or failure.

but hey… i am just a pest control guy.

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So just having a little fun here, but I decided to test some popular lines and slogans adding a pest control twist…

Out of the Strong came forth pest control.

Bug Tested, Mother Approved.

Have pest control your way.

Good to the last bug.

Is it Live or is it pest control?

Taste Great, Less Bugs.

The lighter way to enjoy pest control.

Why have cotton when you can have pest control?

Obey your exterminator.

Let your bugs do the walking.

The pest control that smiles back.

The future’s bright. The future’s pest control.

I am a defensive wall.  – (Bulwark)

Don’t bumble with the B.

Licensed to kill. Literally.

I kill things for a living.

Buenas Noches Roaches.

Hey… It’s FRIDAY! Hope you have a rocking weekend.

A Promoted Tweet on Pest Control term by an electrical company?

“Technology has to be invented or adopted.”  – Jared Diamond

Okay so this is a cool quote and all, but why?

Why would GE want to promote this tweet on the pest control stream? Where is the connection? Did someone just do some keyword research and find pest control related to technology?  Are exterminators a large consumer of light bulbs? Sorry, just not getting it.  Pest Control Technology… Hmmm…. I mean there is a pest control technology magazine. And I often feel that Bulwark Exterminating is becoming more of a technology company than a residential pest control service… but still not getting the full picture here.

I guess the plus side to this is that I am blogging about this simply out of awe. But does it make me more inclined to buy from the promoter of said tweet?

Pubcon-Pest-Control Guy -Austin TX

Image by Thos003 via Flickr

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After several years of trials on the anti-venom made in Mexico, the FDA approves the anti-venom. Hopefully within a month or two all Arizona hospitals will have the antivenom on hand.

What can home owners do to prevent scorpions?

Regular service around the exterior of a home is the first and foremost step in scorpion control. Whether you hire a professional pest control service or do your own home maintenance, consistency is the key. Scorpions trouble neighborhoods. We will never be able to rid an entire neighborhood of scorpions. So keep the scorpions at bay with a regular treatment, do-it-yourself or call a professional.

After a regular treatment, additional precautions would be glue traps placed in corners. Glass jars placed around the base of beds and especially cribs. Scorpion seals also create an additional barrier. Treating moisture points in the yard is advised. And treating around pool equipment helps.

It is also advised for those that have allergic reactions to carry an Epinephrine Injection.

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