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What does that have to with pest control?
Just got through reading a post on marketing and they questioned the use of facebook and twitter. I agree, similar to my previous post there is a lot of hype about SEO tools and SEO stuff all of which is bugging me, because its like the emperor’s new clothes a bunch of hype with no fabric to it. Or this year’s big “Green Washing” marketing tactic. For many its a pitch. No substance to it.
Good business is good business. Good marketing on the other hand….
Twitter – A tool.
Facebook – A tool.
Hammer- A Tool.
What you do with the tool is what makes the difference. You can use a hammer to build a building or use the same hammer to bring a building down.
If you can combine good business with good marketing then you’ve got a two punch combo worth talking about. That’s where SEO comes to into play.
There is no sense pushing a product that does not carry its weight in gold. Pushing products that don’t give a customer what they want is a short term mentality. Its a losing game plan. But adding a little push to a product or service, like Bulwark’s pest control service, that already has momentum, well then you are just fueling the fire. And big fires get noticed. So start by building a good service, find under served customers, ask them what’s bugging them, and then fix it. Create a solution to someone’s problem. See a need, fill a need.
Get your SEO here.
I ran across a new logo today after reading about Green Servers on Blog Pest Control.com
It’s your handy dandy Green Certified Website logo: www.co2stats.com. And you can buy it now added it to your site and they will monitor how many visitors you get and determine the carbon impact of your website. But wait, it gets better, Just by adding this logo to your site you will get visitors to Trust you more, stay longer, and link back to. WOW! What a magically little logo! And you don’t even have to be green! Just add the logo and watch the Green Cash Flow in.
BUT WAIT IT GET’S BETTER! For each affiliate website that signs up after clicking through on your magical Green Website Logo you will get a commission. So what we are really saying when we say Green is $GREEN$.
And Buy now and we will throw in your FREE EMEPROR’S NEW CLOTHES!!!
THAT’S RIGHT
FREE EMPOROR”S NEW CLOTHES WITH EVERY GREEN LOGO PURCHASE!
….Sorry got a little carried away.
I will just finish up with one of my favorite quotes from Troop Beverly Hills. “Patches, we don’t need no stinking patches.”
After Green week there has been a lot of buzz on Green Pest Control. Jump on the band wagon before it leaves town… What’s that? What is Green Pest Control?
Well unfortunately nobody knows, but for many of the proponents at the Green Pest Management Conference in Dallas, Green is the color of money. But they warn not to participate in “GREEN WASHING”. They say be real about your efforts to offer a Green Pest Control Solution. Despite the fact that there is no solid ground under such claims.
But, the good news is that there is hope for a greener pest control future. With this big green wave that hits every year, more and more pest control operators are starting to move toward friendlier solutions. Just the mere fact that they had so many show up for the conference is a step in the right direction. Hopefully those that attended don’t take the green as in say what you want and get more “Green” from the customers.
The best Green Practice? – Do what is best for the customer with the least amount of exposure or risk to them and the environment. Don’t take the easy road and just blanket a home with unnessesary products. In my humble opinion, a well placed product can be much more effective then a mine-field of products.
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