Costs and Benefits for Staying Relevant

I’m sitting in McDonalds amazed at the restaurant that it now is compared to what it once was. Modern art on the wall. Lounge chairs with coffee tables. Menu changes with smoothies, lattes. Sure the iconic happy meals are still available, but now you can order those with apple slices. The milkshakes are still on [...]

A Perfect Google SEO Score is a Fail

You play too dirty… You play too clean… You play too much? Moderation in all things is a great motto, but when you set out to build a boat you want it to float. Is there such a thing as building a boat too well? So google wants relevant content to win. They make measurements. [...]

SEO SPAM Mail by Kathy Lanten from Best Rank SEO

You know perhaps I have too much time on my hands and that is why I am actually reading these emails… Here is the pest report of the day. Subject: Twelve Minutes Hi, I was hoping you would give me just twelve minutes of your time to talk to you about your website. I am [...]

Attribution’s Value to the Customer Intelligence Function

Today’s email brings to mind a number of great questions… Read the following for a peek into the future of digital marketing attribution. Attribution’s Value to the Customer Intelligence Function By Bill Muller, Editor With the emergence of the Customer Intelligence (CI) function within many enterprise-sized marketing organizations has arisen the desire to look at [...]

.XXX Domains are Open for Public Purchase

.XXX General Registration Opens Today.  The TLD (top level domain) .XXX was created this year in hopes to give adult websites their own location online. While the idea of separating out adult material from the rest of web has it’s appeal, it seems that those buying domains don’t agree. Adult content websites argue that the [...]

Google Earnings Up Again

2011Q2 Google Earnings Slideshttp://www.scribd.com/embeds/60045802/content?start_page=1&view_mode=list Google as a whole is moving so incredibly fast and so far up the revenue ladder that its intimidating. I am impressed by what google has accomplished and their record breaking growth. But as a business owner and customer, I am saddened by the lack of concern and attention I am [...]

Twitter is a link building tool.

Likable = Linkable Twitter is a great tool for engagement. Yes you should use twitter to build links. You find like minded individuals. You share content with them. You tweet out their good content. You make comments on their blogs. You get invited to guest post. You build relationships, you build links. The best links [...]

Are QR Codes Good for Marketing?

Are QR Codes good marketing? They have been acclaimed as the offline to online marketing bridge. But what are the limitations? Are they just a passing fad.

SEO Philosophy

I know for a pest control guy that usually cracks jokes this post is going to be out of my genre, but I am not a static character. I bleed, feel, and think beyond the little things in life. I am not just the sum of what I may write online. There is more and will always be more to people then what you find on their exterior levels. And I may be killing my writing career with this step outside of my comfort zone, but since this writing career isn’t my bread winner then I’ll survive. Hope you enjoy a few thoughts on SEO Philosophy.

How NOT to Respond to Google Reviews

Google just released the ability to respond to reviews! Here are a few tips in how not to respond to google reviews, and why you shouldn’t fake reviews.