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What separates you from the competition? This question is the key to any marketing strategy and often the key to success for any business. Although some may venture through life never asking this question, enjoying success, and never giving any thought to the multiple variables that make them successful. Again, what separates you from the pack, answered or not is a key element to business survival. It may be your location, it may be your name, it may be your excellent service, but for whatever reason, your customers have a choice and they choose you. Knowing why they choose you can be huge!For those that leave this question unanswered and are still successful, you most likely could amplify that success by answering and exploiting your differences.
One example for Bulwark has been their ability to focus and conquer a very difficult pest, scorpions. Constant and successful scorpion control does not come by mere luck. Bulwark’s owner took the time to research, test, and evaluate different scorpion control methods and ideas. After success and failure, a real scorpion solution was found. Bulwark, as a modest and small family pest control company, at that time this solution was discovered, didn’t do much to expound upon this success. However, the customers that realized the magnitude of effective scorpion control spoke out and communicated this to their friends. Now, after hearing the voices of thousands of happy scorpion free customers, Bulwark doesn’t just get noticed for scorpion control, no its better then a mere pat on the back, they get recommendations from other pest control companies. They get referred to by local Home Depot representatives as the scorpion specialists.
Now, the goal of a good marketing team is to magnify and amplify those voices and that service. Today, its hard not to find Bulwark if you search for scorpions in the areas they serve… or if you search for just scorpion control period.
What are the benefits of a family pest control over a big corporate run pest control?
What are the disadvantages?
Is there a happy medium?
One of Bulwark’s customers put it best for us… “Small enough to care, but big enough to do it right.”
But even beyond that is what Gerry touched on in a recent post. A family business may have some flaws… what you may be shooting for instead is a business family. Drawing from my experience with other family owned companies in the past, specifically a restaurant I worked for, it was almost hard to leave them because the owner and other employees had developed a real concern about each other. I have even had one family company ask to keep me on for about 10 to 15 hours a week in the evenings, and I felt like I needed to stay to help them out. The pay wasn’t great but it wasn’t about the pay. It was about the family.
So does your family pest control company fall into the pitfalls of family members getting away with murder and ultimately ostracize the non-family employees? Or does your franchise run a tight ship were every sailor on board would risk life and limb for another?
Franchise, privately owned, or corporate…
Its not about family businesses but about business families.
After a recent horrible experience with Google maps changing Bulwark Pest Control’s map result in Las Vegas, Bulwark posts it thoughts on Google Maps and Pest Control
It really is interesting how google’s recent update has affected so many different companies and industries. Google’s new update puts map results in all results that appear to be looking for local companies. In most searches now these results appear at the top. So the very first thing you see are what google deems to be local companies pertaining to your search. Unfortunately, there are a few hiccups. If your IP address doesn’t correspond with your actual home address then you will be served up different results. Some may not be so local. This is easily fixed if you login to google though and have them save your location. Which means they now have more info to spy on you with and better target you for their advertisers.
What is unsettling about this is the inaccuracies. I can go through and find several listings showing up in the top 10 of google’s results that are completely fake addresses. Or worse yet, are the same company with multiple addresses. But this may not be the fault of the business owner as other advertisers and online marketers are trying to sell leads and gather more visitors.
I will tell you one thing, if the results are wrong, its not an easy fix. Or if it is an easy fix for unclaimed listings then watch out, because devious individuals may hi-jack your listings.
The best bang for your buck is your customers. Just read “Purple Cow” or “Satisfaction: Every Good Company Listens to its customers.”
Before you spend $1000 a month on another marketing tactic why not look at your current system and find a way to take that $1000 and improve your product or quality of service. Its a slower burning fire but the results are much more far reaching.
Check out how well Bulwark has done with its Las Vegas Pest Control reviews.
Not only do these reviews get traction but they show up on Google. Try a search for Las Vegas Pest Control. You will notice that next to Bulwark’s map listing there are 9 reviews. More reviews then any other Las Vegas service in that area. And their average review is 4 stars or better.
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