Posts Tagged ‘bug guy’

I was doing a little check up on my local maps section for Houston Pest Control, and I came across an ad space that I have never seen before. Google now places ads under a businesses name. Very interesting.

Residential Pest Contol Service in Houston

I wonder how effective this ad is. It does have the benefit of finding an audience that is searching for relevant businesses. Those that buy from Orkin would be potential consumers for Bulwark Exterminating. This could indeed be a great ad space. On the other hand, those that are looking for Bulwark will most likely not be interested in a competitors ad, so long as Bulwark is taking care of it’s customers. In which case this ad will perform poorly. I guess the only way to know is to test. If you are going to test these ads then you may want to consider long and hard about what you will use to differentiate yourself from your competitor. If Google would allow me to create a unique ad for each of my competitors then I could see this as being even that much more effective.

“Have you considered buying from a Family Owned Pest Control company?”

“We offer a guaranteed scorpion control service in writing, do they?”

“Does your service suck? Tired of Corporate pest control?”

“We are the only Houston Pest Control Service with an Angie’s Award.”

As always, test, review, improve.

And if you need Houston Residential Pest Control Service:

Bulwark Exterminating‎
10900 Brittmoore Park Drive
Houston, TX 77041
(281) 668-4930

http://www.bulwarkpestcontrol.com/houstonpestcontrol.php

CA Immigration Law 834b similar to AZ SB 1070

Posted: May 17, 2010 by Thos003 in Uncategorized
Tags:

Calif. penal code pertaining to immigration section 834b similar to Ariz.’s SB 1070

With respect to any such person who is arrested, and suspected of being present in the United States in violation of federal immigration laws, every law enforcement agency shall do the following: (1) Attempt to verify the legal status of such person as a citizen of the United States, an alien lawfully admitted as a permanent resident, an alien lawfully admitted for a temporary period of time or as an alien who is present in the United States in violation of immigration laws. The verification process may include, but shall not be limited to, questioning the person regarding his or her date and place of birth, and entry into the United States, and demanding documentation to indicate his or her legal status.

http://www.leginfo.ca.gov/cgi-bin/displaycode?section=pen&group=00001-01000&file=833-851.90

Sorry I found this funny.  And it’s even funnier that Los Angeles is boycotting Arizona for following suit to California. Better yet, is the fact that everyone is in an uproar over this law when the similar California law has done little to change anything. I don’t believe that the AZ law is going to fix anything. I also don’t think it’s going to make anything worse.  What it has done, from a marketing stand point, is attract everyone’s attention.

Don’t mind me, I’m just the bug guy.