Pest Control Guest Post Opportunites

General rule of thumb, if they mention you and/or your company, then you deserve a link. My boss was interviewed by a big magazine that published both off and online. He gave some great info and insight into running an exterminator business. What he forgot to do was ask for a link. While this should [...]

Good Advertising Bad Customer Service – SMX San Jose

So I am enjoying my Search Marketing Expo experience giving a few tidbits on local search seo and customer experience and I find this… Spot lights to bring in new customers. Spot lights to drive out current customers. If you didn’t catch it, the spot light brought in to attract more customers to this San [...]

Facebook Ads Change with Timeline Layout

Samples of facebook ads and the change that the new facebook timeline layout has on the facebook ad space. Old Facebook Layout with Traditional Ad Space New Facebook Layout with Slimmer Ad Space Side by Side Mitt Romney Ads Bulwark Pest Control Ad Image size in facebook ads are 110 x 80. Full post on [...]

Attribution’s Value to the Customer Intelligence Function

Today’s email brings to mind a number of great questions… Read the following for a peek into the future of digital marketing attribution. Attribution’s Value to the Customer Intelligence Function By Bill Muller, Editor With the emergence of the Customer Intelligence (CI) function within many enterprise-sized marketing organizations has arisen the desire to look at [...]

Promoted Tweet on Pest Control Twitter Stream by WHO?

A Promoted Tweet on Pest Control term by an electrical company? “Technology has to be invented or adopted.”  – Jared Diamond Okay so this is a cool quote and all, but why? Why would GE want to promote this tweet on the pest control stream? Where is the connection? Did someone just do some keyword [...]

The Best Link Placement in Twitter

So yes, twitter can be a great place to get traffic and twitter is a link building tool. Dan shows us just where to place links for optimal Click Through Rate (CTR). So the best link placement in twitter per this data is about the 25% mark, or about 20 to 30 characters in. Hmmm, [...]

Twitter is a link building tool.

Likable = Linkable Twitter is a great tool for engagement. Yes you should use twitter to build links. You find like minded individuals. You share content with them. You tweet out their good content. You make comments on their blogs. You get invited to guest post. You build relationships, you build links. The best links [...]

New addition to link building option in WordPress

This is a nifty new addition to your link option in wordpress. “or Link to Existing Content“ Now when building a link you get the option to simply link back to one of your articles on wordpress. Good move wordpress. This pest control guy gives this 2 thumbs up! We like simple and we like [...]

Amazon Local Enters Coupon Marketing Race

It all started with a little success from a place called Groupon. Groupon raked in huge coupon marketing success. Google wanted to buy, Groupon said “No”. Google Offers was born. Living Social (the firstborn), Kudzu Deals, Facebook Deals, Phoenix New Times…. The list of companies trying to compete in this seemingly new and fantastic coupon [...]

Why Follow on Twitter? Why unfollow on Twitter?

Do you want twitter followers? Well this a little on why I follow or unfollow people on twitter. Not claiming any secrets on how to gain followers. But perhaps a little honesty from a pest control guy could help one figure out this twitter thing.   Follow: I follow people that are willing to converse [...]