Costs and Benefits for Staying Relevant

I’m sitting in McDonalds amazed at the restaurant that it now is compared to what it once was. Modern art on the wall. Lounge chairs with coffee tables. Menu changes with smoothies, lattes. Sure the iconic happy meals are still available, but now you can order those with apple slices. The milkshakes are still on [...]

Las Vegas Exterminator Get’s 4th Service Award!

http://www.bulwarkpestcontrol.com/community/las-vegas-exterminator-earns-4th-award.htm So every now and again I have to brag a little about the amazing Bulwark Exterminating team in Las Vegas, but this time it isn’t just me. Angie’s list recognizes less than 5% of their business each year with their Super Service Award. Not only is getting on to Angie’s list via a members [...]

Pest Control Guest Post Opportunites

General rule of thumb, if they mention you and/or your company, then you deserve a link. My boss was interviewed by a big magazine that published both off and online. He gave some great info and insight into running an exterminator business. What he forgot to do was ask for a link. While this should [...]

Good Advertising Bad Customer Service – SMX San Jose

So I am enjoying my Search Marketing Expo experience giving a few tidbits on local search seo and customer experience and I find this… Spot lights to bring in new customers. Spot lights to drive out current customers. If you didn’t catch it, the spot light brought in to attract more customers to this San [...]

Images of SOPA Protesters

Images from a day in protest of SOPA (Stop Online Piracy Act). Google, Amazon, Wikipedia, Wordpress, all combat SOPA to some extent with messages on their websites. Wikipedia goes black for an entire day.

Amazon Local Enters Coupon Marketing Race

It all started with a little success from a place called Groupon. Groupon raked in huge coupon marketing success. Google wanted to buy, Groupon said “No”. Google Offers was born. Living Social (the firstborn), Kudzu Deals, Facebook Deals, Phoenix New Times…. The list of companies trying to compete in this seemingly new and fantastic coupon [...]

Google Places Facelift – Review Button, Like Buttons, Best Ever

Google places. Best ever Badges, Liked and Disliked under reviews, Upload photos button, and the new Write a review button. All facelifts to the Google Places page.

Does LinkedIn IPO Demo The Power of Branding?

Why did LinkedIN’s IPO price double yesterday? Was it because of LinkedIN’s awesome business prowess and potential earnings? It seemed from the few people I spoke to that were remotely interested in purchasing their stock that the simple reason was “It’s LinkedIN.” What earning potential does the social media site of the business world have? [...]

Pest Control Baits – Fire Ants and Harvester Ants

You know I am often amazed how effective baits are in pest control. The Fire Ant Bait I sit in awe as fire ants emerge from an ant mound that was just disturbed by a human hand, and upon finding what smells like food, they quickly gather it in and take it down to their [...]

Google Ends Sponsored Tags for Places Page

Honestly I hate to see these tags go. Google tags may not have driven hordes of traffic, but that wouldn’t be any surprise as they were so localized. The truth of the matter is that they worked well for many small businesses.