So doing a search for pest control this past week I came across a new type of listing in the search results, one that had bullets and snippets:
Hmmm… very interesting. This is really a big bonus for Service Magic as their numbers show up in the snippet. Check it out, right next to bullet one, Bulwark Exterminating, you get a service magic line. That’s got to be good for them. Insider pages gets the added bonus of the stars, which really make an impression. Albeit, the black stars look a little more negative than the shiny gold stars we grew up with.
How does this happen?
Well if you want to add snippets and bullets to your search listings then you want to read the following article by Dr. Pete:
Thanks Dr. Pete and SEOmoz for saving me some time.