Just a few tips on choosing a pest control name.
1- Stay away from town or city names. Town or city names are not trademarkable. Ask any trademark lawyer. You may have the name for 20 years and a guy comes along and sets up shop across the street, calls himself St. George Pest Control, and you can’t do a thing about it. Plus it gets a little hairy in the marketing area as well.
2- Stay away from “kill, killer, slayer” or other like terms. These names may sound great to you and you may think that they convey what your goal is, but studies show that such negative words can be deterrents.
3- Stay away from using specific pests in your name. If you named your company the Mouse Control Guy, then you could be limiting yourself to targeting just mice.
This is solely from my experience at Bulwark Exterminating and my degree in marketing. In the end, a rose by any other name would smell just as sweet. Meaning, if you provide a great service then no matter what you call your company, people will still come off of your referrals.
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thos003
SteveOnTheBike
I agree with everything you said except the last statement. Yes, service matters, but the wrong branding can kill you in the market. Maybe LA Fitness can do ok in San Diego, but I don’t think this type of a name works well in Mississippi. With a name that includes the word “Kill,” you may do ok in Mississippi, but not LA. Branding is very important and you must live with the choices of your branding.
I would never use the word “Kill” in a pest control company name. On the other hand, people do search with the word “kill” so I might optimize some pages for the search terms “kill scorpions” or “kill roaches”. You might be surprised at how many people search for “How to kill….” I still think its a poor choice of words and that will be the last thing on my list to optimize.
Yes, using negative keywords works. Our pest control customers want to get rid of negative things, so the following are fine:
kill
get rid of
remove
removal
exterminate
elliminate
etc.
We had (I say had) a pest control company in our area with a “license to kill.” That seemed rather scary to me. Not the kind of people I’d have in my home. They seem like gun slingers.
please ,tell me how to make herbal pest for cockroaches
you call mail
Are you looking for a herbal solution to cockroaches?
You can try EcoSmart products for an all natural solution.
….Otherwise hitting the roach with a pound of lettuce will do the trick. =)
Need a best name for pest control services
does names bring up together cud be catchy for promoting a pest sevices…or initals of citys where we lived…
If you are looking for the names of pest control services near you then I would suggest searching with the city’s name.
nice site with good info.i must say
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Hi, you surely have the stuff to offer to the general public on pest control services. Keep it up, do not drop the ball ah !
Hi. I came across your website and would appreciate if i can get some ideas from you. we are in the pest control field and is searching for a brand name for a product so as to impact on the market. The active ingredient for product is permethrin..
Starting out on my own,been in the indutry for 17 years Commercial,Residntal also Bed Bug and Sentricom certifed I am half way through the Purdue course and A.I.B. The name we are looking towards is P.C.E pest control and elimination
Congrats on getting started. Check back in when you have a license. I would be happy to add another family owned pest control company to my network.
I would think that getting the name Pest Control and Elimination approved would be difficult. Your name has to meet local structural pest control board requirements. One of which is often distinction. If you can get it approved then it’s not bad. Very direct and to the point. But being too broad will also make it hard to remember or to distinguish from other exterminators in your area. I like your last name, and Lush Pest Control has a nice ring to it. If you plan on keeping a family owned image and not selling your business then use your family name.
Hey there, I’m secretly working at starting my own pest control company(still employed by a national company and I get fired if they find out). I’ve got a great name but need to know the best way to secure the name… Got any ideas?
You can register your domain online with privacy settings. As far as registering a business name, that’s public record. So if you don’t want to go on public record then you will have to hold your breath and hope that you get the name you want.
Or get a partner you can trust and have them register the name. If working on a side exterminating business isn’t prohibited by a legal document you signed to be employed then you would be in violation and could be at risk of legal action. I’d advise not getting tangled up with lawyers.