Just a few tips on choosing a pest control name.
1- Stay away from town or city names. Town or city names are not trademarkable. Ask any trademark lawyer. You may have the name for 20 years and a guy comes along and sets up shop across the street, calls himself St. George Pest Control, and you can’t do a thing about it. Plus it gets a little hairy in the marketing area as well.
2- Stay away from “kill, killer, slayer” or other like terms. These names may sound great to you and you may think that they convey what your goal is, but studies show that such negative words can be deterrents.
3- Stay away from using specific pests in your name. If you named your company the Mouse Control Guy, then you could be limiting yourself to targeting just mice.
This is soley from my experience and my degree in marketing. In the end, a rose by any other name would smell just as sweet. Meaning, if you provide a great service then no matter what you call your company, people will still come off of your refferals.
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July 13, 2009 at 3:01 am
Gerry Weitz
I agree with everything you said except the last statement. Yes, service matters, but the wrong branding can kill you in the market. Maybe LA Fitness can do ok in San Diego, but I don’t think this type of a name works well in Mississippi. With a name that includes the word “Kill,” you may do ok in Mississippi, but not LA. Branding is very important and you must live with the choices of your branding.
July 13, 2009 at 3:50 pm
thos003
I would never use the word “Kill” in a pest control company name. On the other hand, people do search with the word “kill” so I might optimize some pages for the search terms “kill scorpions” or “kill roaches”. You might be surprised at how many people search for “How to kill….” I still think its a poor choice of words and that will be the last thing on my list to optimize.