Pest Control Companies – Google Maps

Posted: May 16, 2009 by Thos003 in Marketing
Tags: , , , , , ,

After a recent horrible experience with Google maps changing Bulwark Pest Control’s map result in Las Vegas, Bulwark posts it thoughts on Google Maps and Pest Control

It really is interesting how google’s recent update has affected so many different companies and industries. Google’s new update puts map results in all results that appear to be looking for local companies. In most searches now these results appear at the top. So the very first thing you see are what google deems to be local companies pertaining to your search. Unfortunately, there are a few hiccups. If your IP address doesn’t correspond with your actual home address then you will be served up different results. Some may not be so local. This is easily fixed if you login to google though and have them save your location. Which means they now have more info to spy on you with and better target you for their advertisers.

What is unsettling about this is the inaccuracies. I can go through and find several listings showing up in the top 10 of google’s results that are completely fake addresses. Or worse yet, are the same company with multiple addresses. But this may not be the fault of the business owner as other advertisers and online marketers are trying to sell leads and gather more visitors.

I will tell you one thing, if the results are wrong, its not an easy fix. Or if it is an easy fix for unclaimed listings then watch out, because devious individuals may hi-jack your listings.

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Comments
  1. pest says:

    we have the same problem over here companies using multiple addresses to hijack the listings

    • thos003 says:

      It seems that google will have to come up with a better system for verifying listings… or they may not care enough to change it. Do they really make any money off of their organic searches?

  2. Bruce says:

    I have noticed now google is starting to ask for authorization to make changes to the primary account. I’m sure its a pain with a bunch of different branches they should create something to fix this.

  3. I’m based in the UK are just recently our local listings have become badly hit by “MapSpam”.

    There are no local pest control Co left on the local listings- one Co occupies the top 10 spots no matter what you serach for, be it rat control in xx, pest control in xx, squirrel removal in xx etc etc!!

    Apparently these guys upload an XML feed or something.

  4. Gerry Weitz says:

    The problem is that Google does not know what to do with service companies. I heard this from Google at the SES (Search Engine Strategies) convention in San Jose.

    It’s simple to identify a restaurant or even the addresses of a restaurant chain. But what do you do for service companies.

    There are some companies that have physical offices in every county of a state, even two or three. But, I ask you, are they any more deserving of a map location than a pest control company that has technicians working out of their homes across the state? Just because the pest control company has lower overhead to run a pest control operation does not mean they are less local. I will continue to have Google map the homes of my technicians if the technician gives the ok. Invariably they want it, so that they can get Google Map referrals near their homes.

    For me to put up a Google Map sticker, which I received for two pest control office locations is worthless, since it is my trucks that are visible on the streets. Additionally, why should I have my trucks carry the logo, since it will draw attention to Google Maps rather than to my website insignia on my truck.

    Back to my original point, Google does not understand how to address the issue of service companies.

  5. d says:

    service companies should be allowed to offer sevices on local maps in every city they service.

  6. david says:

    i agree with bruce

    • thos003 says:

      They do offer a bulk upload for accounts. But it is unclear if these bulk uploads get the same placements as individually verified accounts.

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