Green Week = Green Pest Control?

After Green week there has been a lot of buzz on Green Pest Control.  Jump on the band wagon before it leaves town… What’s that? What is Green Pest Control?

Well unfortunately nobody knows, but for many of the proponents at the Green Pest Management Conference in Dallas, Green is the color of money. But they warn not to participate in “GREEN WASHING”.  They say be real about your efforts to offer a Green Pest Control Solution.  Despite the fact that there is no solid ground under such claims.

But, the good news is that there is hope for a greener pest control future.  With this big green wave that hits every year, more and more pest control operators are starting to move toward friendlier solutions.  Just the mere fact that they had so many show up for the conference is a step in the right direction.  Hopefully those that attended don’t take the green as in say what you want and get more “Green” from the customers.

The best Green Practice? – Do what is best for the customer with the least amount of exposure or risk to them and the environment.  Don’t take the easy road and just blanket a home with unnessesary products.  In my humble opinion, a well placed product can be much more effective then a mine-field of products.

And whatever you do, don’t just blanket yourself green when it doesn’t mean a thing to you!

Great Mosquito Control Article

Just surfing the other pest control blogs out there and found this:

Managing Mosquito Populations Around the House

April 9th, 2009 by BugGuy

There’s no doubt that the mosquito is one of the most annoying pests, they bite and they always seem to show up in large numbers. This is this time of year when mosquitoes start to come around and can easily get out of control. But there are some easy steps to take to control and reduce the number of mosquitoes around the yard and house.

and house.

Read the full article and get some great mosquito tips.

What’s that equation again?… 10z of prevention = 1lb of cure.

“Do it for your site visitors, and not for search engines.”

Funny, this comment seems to bring back debates on “what came first, the chicken or the egg.” How can you get visitors to your site if you are not being found? How can you be found if you are not feeding the Search Engine Beast?

Seriously, how quick and easy is it for visitors to come and go online. Its not like you are holding a meeting where its considered rude to stand up and walk out. Its online media. Come and go as you please. So the more visitors you get the more likely you are too succeed. Throw the spaghetti and see what sticks!

But if your throwing up all crappy uncooked noodles then what good does it do to have 1 million visitors if not a single one turns a profit? Oh I know why, because a million visitors will turn a profit! If you get them away from a search engine then give them only adsense options on your site to find the real and relevant content you get paid! So the visitors only become a numbered guest or a dollar sign. And the guys that think like that are more motivated to move sites then guys who are passionate about their subject or field of expertise. Why? Because we are busy in our field of expertise and not is some online computer SEO game.

For example, this site is about SEO for pest control companies. I have written this entire post with no regards to SEO optimization for pest control until now. Had I wanted better ranking for pest control I would have titled this differently and I would have mentioned related pest control terms over and over again. Trying to make it read as nice as possible, but not so secretively doing it strictly for SEO. But instead I am truly writing to write. I am writing because I am passionate about content quality vs search engine garbage. But, truthfully, as much as this page and site are about SEO, I highly doubt that I will ever turn a profit from my efforts here.

So I write to write. In fact, I don’t really even care if this post ever gets read. I hope that it does, but I am more interested in the few like minded pest control companies that are concerned about quality of product, quality of service and customer care first. Perhaps they will stumble upon this and together we can beat out the beast and the billion dollar companies. I think we can. The math shows that we, the little family owned pest control companies out number the big guys. But my question goes back to the same question that this post began with…. “Quality vs Quantity”

Are you a pest control company that cares? Do you put your customers first? Are you a SEO company that cares about your visitors (i.e. customers)? Do you put visitors first?

If you do, the road may be longer. It may be harder. But the success is also longer and more rewarding. My father taught me that a good business deal is when both parties walk away feeling like they have been treated fairly.

Doing what’s right for the customer = Doing what’s right for the company. Win – Win.